About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofers – Are You Developing Your Personal Brand?
Simply being a skilled contractor is not enough in the current roofing market. Homeowners have more choices than ever and they are looking for more than just a good roof. They are seeking a contractor they can trust, someone they like. This is where your personal brand comes into play. [...]
Useful Money Hacks for Roofers to Grow Their Businesses Faster!
Running a roofing company can be a rewarding but challenging endeavor. The industry is competitive and managing finances effectively is crucial for sustained growth. This post explores essential money hacks designed to help roofers like you not just survive but thrive. We will cover key strategies to boost cash flow, [...]
Does Your Roofing SEO Agency Know What It Is Doing?
For a roofing contractor to succeed in business today, standing out online is more critical than ever. A strong online presence can make the difference between a business that thrives and one that struggles to gain traction. That is where SEO services come in. Search Engine Optimization is the backbone [...]
Turn Marketing Experience into Growth for Your Roofing Business!
In today's competitive roofing industry, leveraging a solid marketing foundation can be the key to unlocking significant growth. Many roofing business owners find themselves juggling fieldwork, customer service, and administrative tasks, often leaving marketing efforts on the back burner. In reality, a strategic marketing approach, especially in the digital realm, [...]
Grow A New Business by Avoiding These Common Contractor Mistakes!
Starting a contracting business, especially in a competitive field like roofing, can be challenging. Many new businesses stumble due to easily avoidable mistakes. Understanding these pitfalls and how to dodge them is crucial for sustainable growth. This guide highlights common errors and offers actionable marketing and management strategies to help [...]
Do You Know How to Easily Generate More Roofing Leads Using AI?
In a competitive business market, roofing companies need every advantage they can get. Traditional marketing methods are becoming less effective, and customers are increasingly turning to online sources to find the best service providers. Artificial intelligence (AI) offers a powerful new way to boost lead generation and enhance your SEO [...]
Roofers – Learn How to Get 5 New Clients a Month with AI!
Are you a roofer looking to leverage the power of AI to boost your client base? In today’s digital age, artificial intelligence offers unprecedented opportunities to enhance your marketing efforts and attract new customers. Here is how you can harness AI to secure at least five new roofing clients each [...]
Losing Roofing Leads by Doing This One Simple But Costly Mistake?
Securing new roofing projects hinges on effective lead generation, strategic marketing, and a stellar reputation. While many roofing businesses invest heavily in online advertising, social media campaigns, and eye-catching websites, they often overlook a fundamental element that can make or break their success: answering the phone. The simple act of [...]
Get 56X Return on Marketing Spend by Implementing This One Habit!
In the ever-evolving world of marketing, businesses are constantly seeking the holy grail: a strategy that delivers exceptional returns on investment. What if I told you that achieving a 56x return on your marketing spend is not just a pipe dream? It is attainable and it hinges on one often-overlooked [...]
Do You Know the Easiest Way to Reduce Your Cost per Roofing Lead?
Every roofing contractor is on the lookout for ways to stretch their marketing dollars and boost lead generation. What if the most effective method was also one of the simplest and most often overlooked? The answer lies in leveraging the power of Google reviews. Let's explore how focusing on roofer [...]
How to Create a Disney-Level Customer Experience in Roofing!
In the highly competitive roofing industry, technical expertise alone is no longer sufficient to guarantee success. To truly stand out and thrive, roofing companies must prioritize effective marketing strategies and the creation of an exceptional customer experience - one that mirrors the magic and meticulous attention to detail that defines [...]
Does Your Website Offer Online Estimates? Google Wants to Know!
In our fast-paced digital world, businesses must adapt to meet evolving consumer expectations. One critical area to focus on is the online experience your website provides. Does your website offer online estimates? If not, you might be missing out on valuable opportunities to attract and retain customers. More importantly, Google [...]
Know These High-Converting Google Spots to Get More Roofing Sales!
Are you a roofing contractor looking to boost your sales and get a competitive edge in today's digital marketplace? Understanding where to focus your online marketing efforts is crucial. Google offers several avenues for attracting potential customers, but not all are created equal. Some Google positions have been shown to [...]
Roofers – Stop Posting Stuff That Google Doesn’t Care About!
Are you a roofer posting random content on your website, hoping something will stick? It is time to rethink your SEO strategy. Google is smarter than you think and it is crucial to understand what Google wants to see from your online presence. Stop wasting time on content that does [...]
Learn to Rank Your Roofing Company on Google in 2026 Today!
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for your roofing company's success. As we move further into 2026, mastering the art of ranking on Google is more important than ever. Google's algorithms are constantly changing and what worked last year might not work [...]
Google Gemini Is Becoming A One-Stop AI Tool to Improve Business!
Efficiency is the cornerstone of success in the modern business landscape, and roofing company owners are constantly seeking innovative methods to optimize operations, elevate customer service, and enhance profitability. Google Gemini emerges as a transformative AI tool poised to revolutionize businesses across industries, including roofing. Through seamless integration into Google’s [...]
Easy Ways to Start Implementing AI into Your Roofer Marketing Strategy!
In our rapidly evolving digital landscape, artificial intelligence or AI is no longer a futuristic concept but a powerful tool that can significantly enhance your roofer marketing strategy. As we enter 2026, integrating AI into your business operations is crucial for staying competitive and maximizing your marketing ROI. This blog [...]
2026 Guide On How to Rank your Roofing Company on Google
Welcome to Roofer Growth Hacks! In this workshop replay, we’re [...]
Save Hours with these Expert-Recommended AI Marketing Tools!
When running a roofing business in today's competitive business landscape, time is your most valuable asset. As entrepreneurs and marketers, we are constantly searching for ways to boost efficiency, optimize our workflows, and achieve more in less time. The rise of artificial intelligence or AI presents a game-changing opportunity to [...]
Roofers – Are You Paying Attention to Your Online Reputation?
For roofing company owners, a strong online presence is now as essential as a solid business foundation. Your online reputation significantly influences your ability to attract new clients and sustain business growth. Understanding how roofer reviews and strategic marketing efforts shape your brand image is crucial. Overlooking your online reputation [...]
The 2026 Roofers Digital Marketing Plan 2 – Some More Great Tips!
As we enter 2026, it is time for roofing companies to sharpen their digital marketing strategies and prepare for a competitive landscape. A successful business requires more than skilled roofers and quality materials; it demands a comprehensive marketing plan that positions you as the trusted choice for homeowners seeking roofing [...]
The AI Marketing Tools That Will Save You HOURS with AI Marketing Experts
Welcome to Roofer Growth Hacks! In this roundtable, Chris Hunter [...]
Watch This and Learn to Grow Your Sales by 30% This Year!
Today's highly competitive business landscape demands more than just luck to achieve substantial growth. It demands a strategic, systematic approach that focuses on building strong customer relationships, fostering a positive brand image, and consistently generating new opportunities. If you are aiming to elevate your business and increase your sales by [...]
The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 – Roofer Growth Hacks – Season 4 Episode 13
Welcome to Roofer Growth Hacks! In this workshop replay, we’re [...]