About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofers – Are You Paying Attention to Your Online Reputation?
For roofing company owners, a strong online presence is now as essential as a solid business foundation. Your online reputation significantly influences your ability to attract new clients and sustain business growth. Understanding how roofer reviews and strategic marketing efforts shape your brand image is crucial. Overlooking your online reputation [...]
The 2026 Roofers Digital Marketing Plan 2 – Some More Great Tips!
As we enter 2026, it is time for roofing companies to sharpen their digital marketing strategies and prepare for a competitive landscape. A successful business requires more than skilled roofers and quality materials; it demands a comprehensive marketing plan that positions you as the trusted choice for homeowners seeking roofing [...]
The AI Marketing Tools That Will Save You HOURS with AI Marketing Experts
Welcome to Roofer Growth Hacks! In this roundtable, Chris Hunter [...]
Watch This and Learn to Grow Your Sales by 30% This Year!
Today's highly competitive business landscape demands more than just luck to achieve substantial growth. It demands a strategic, systematic approach that focuses on building strong customer relationships, fostering a positive brand image, and consistently generating new opportunities. If you are aiming to elevate your business and increase your sales by [...]
The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 – Roofer Growth Hacks – Season 4 Episode 13
Welcome to Roofer Growth Hacks! In this workshop replay, we’re [...]
Get More Roofing Sales by Staying Consistent!
In the competitive roofing industry, quick fixes and fleeting business as well as marketing strategies often fall short. The real key to sustainable growth lies in consistency across all your efforts, especially in SEO, digital marketing, and reputation management. It is about implementing reliable practices in these areas and in your [...]
Get More Roofing Sales by Staying Consistent!
In the competitive roofing industry, quick fixes and fleeting business as well as marketing strategies often fall short. The real key to sustainable growth lies in consistency across all your efforts, especially in SEO, digital marketing, and reputation management. It is about implementing reliable practices in these areas and in your [...]
Track Every Roofing Lead This Way to Achieve Higher ROI!
In the fiercely competitive roofing industry, simply casting a wide net for potential clients is not a viable path to success. To truly thrive, roofing contractors must adopt a strategic, data-driven approach that centers around meticulously tracking every lead, analyzing its journey, and continuously optimizing marketing strategies. This detailed guide [...]
How to Grow Sales 15-30% Next Year (Outgrow system) with Lyn Askin – Roofer Growth Hacks – Season 4 Episode12
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter [...]
Stand Out with the Latest Marketing Tech Before Competitors Do!
In today's rapidly evolving digital landscape, standing out from the competition is more critical than ever. Businesses must embrace cutting-edge technologies to enhance their marketing efforts. One technology that promises to reshape how we approach digital marketing is AI, particularly tools like ChatGPT. Embracing these advancements early can provide a [...]
Ignoring Your Social Media Is Costing You Roofing Contracts!
These days, your online presence is as crucial as your roofing skills. If you are a roofing contractor, ignoring your social media platforms is more than a missed opportunity; it is actively costing you potential contracts. Clients are increasingly turning to the internet to find respected professionals and your social [...]
Do Not Underestimate the Essential Value of Customer Reviews!
Your online reputation is everything, especially when it comes to SEO. Consumer behavior has drastically changed, particularly since the onset of COVID-19. People are now conducting more thorough research than ever before, making your online presence a critical factor in whether they choose your business. This is where the essential [...]
Roofer Growth Hacks 2026 Digital Marketing Plan for Roofers!
As we approach 2026, roofers face a critical juncture: adapting to the evolving digital landscape or being left behind. A resilient digital marketing plan is no longer optional; it is essential for survival and growth. This comprehensive guide and video delve into the strategies and tactics that will define success [...]
Why Is It So Important That ChatGPT Knows Your Business Exists?
The digital landscape is in constant flux and businesses must adapt to thrive. Just as the Yellow Pages once dictated how businesses were found and Google revolutionized SEO, Artificial Intelligence or AI is now emerging as the new gatekeeper of information. Specifically, making sure that ChatGPT is aware of your [...]
This One Grave Mistake Ruins Reputations and Reduces Sales!
In the highly competitive landscape of the roofing industry, where businesses vie for attention and trust, seemingly minor oversights can have a devastating impact on your bottom line. One of the most critical and surprisingly common mistakes? Simply not answering the phone. It may seem like a fundamental aspect of [...]
Tips to Get ChatGPT to Recommend Your Roofing Business!
Imagine a world where potential customers effortlessly find your roofing business, not through traditional advertising, but through intelligent AI recommendations. This is not a futuristic fantasy; it is the reality of today's evolving digital marketing landscape. As AI platforms like ChatGPT gain prominence, optimizing your online presence to align with [...]
The ROI Dashboard Roofers Wanted; Track Every Lead To “Sold” W/ Corey Combes – Roofer Growth Hacks – Season 4 Episode 11
Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks [...]
Roofers – Are You Using A Multi-Channel Marketing Strategy?
To succeed in today’s market, roofers need more than just skilled craftsmanship; they need a robust marketing strategy that reaches potential customers through multiple avenues. A single approach is no longer enough to stand out. Embracing a multi-channel strategy—integrating strong SEO practices, strategic Google Ads campaigns, active social media engagement, [...]
Your 2026 Digital Marketing Plan For Roofing Companies – Roofer Growth Hacks – Season 4 Episode 10
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
How to Get ChatGPT to recommend your roofing company – Roofer Growth Hacks – Season 4 Episode 9
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
Roofers – Are You Doing This Simple Thing to Build Your Reputation?
In today's constantly evolving roofing industry, reputation is everything. Homeowners are not just looking for a skilled roofer; they are looking for someone they can trust, someone who shows their work, and someone who understands the value of visibility. The truth is simple: if you are not consistently posting on [...]
Keeping Up with the State of Marketing in November 2025!
The roofing industry is fiercely competitive. Staying ahead requires more than just exceptional craftsmanship; it demands a deep understanding of the ever-shifting digital landscape. In this comprehensive recap of Roofer Growth Hacks, we dissect the critical updates from November 2025, providing actionable insights to supercharge your SEO strategy and optimize [...]
Increase Roofing Sales Working Closely with Insurance Adjusters!
Roofing contractors often face a challenging marketing landscape, but one of the most effective ways to elevate your business is by forging strong, collaborative relationships with insurance adjusters. By prioritizing customer service, streamlining the claims process, and mastering the art of communication, you can build a resilient referral network and [...]
How to Harness Marketing Automation Without Overdoing It!
Marketing automation has become a powerful way for roofing companies to streamline workflows, improve customer engagement, and fuel steady growth. Still, even the best marketing tools can backfire when overused. The real win comes from knowing how to apply automation strategically—boosting your SEO, sharpening your marketing efforts, and preserving the [...]