chris

About Chris Hunter

Chris Hunter is a proud member of the Fightin’ Texas Aggie Class of 1998, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork. During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence. In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System. Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies. In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
27 08, 2026

Social Media Marketing Tips for Roofing Contractors!

By |2026-09-02T16:08:47-05:00August 27th, 2026|Categories: Lead Generation|Tags: , |

In today's rapidly evolving digital landscape, roofing contractors are discovering that having a strong online presence is no longer optional; it is essential for survival and growth. The shift from traditional to digital marketing in the roofing industry has made it possible for local roofing companies to compete with established [...]

25 08, 2026

How to Grow Your Roofing Company with Social Media Marketing!

By |2026-09-02T16:09:35-05:00August 25th, 2026|Categories: Lead Generation|Tags: , |

In today's ultra-competitive business environment, understanding and implementing effective SEO or Search Engine Optimization strategies is the key to unlocking sustainable growth for your roofing company. Not too long ago, simply having a static website and a listing in the Yellow Pages was enough to get the phone ringing. But [...]

20 08, 2026

8 Social Media SEO Strategies That Grow Roofing Businesses!

By |2026-09-02T16:12:18-05:00August 20th, 2026|Categories: Lead Generation|Tags: , |

In today's digital landscape, simply having a well-designed website is not enough for roofing businesses aiming to dominate their local markets. Search Engine Optimization or SEO has become an absolute necessity, serving as the backbone of any effective online strategy. Yet for many roofers, navigating the world of digital marketing [...]

18 08, 2026

Why is Google Maps 3-Pack So Important for Roofer Marketing?

By |2026-09-02T16:08:27-05:00August 18th, 2026|Categories: Lead Generation|Tags: , |

If you run a roofing business, your phone should be ringing off the hook right now. But instead, you might be watching calls dry up while a competitor three blocks away keeps booking jobs. The difference? That competitor has mastered a small but mighty piece of real estate on Google's [...]

13 08, 2026

Differentiate Google Ads vs LSAs to Get the Most from Both!

By |2026-09-02T16:08:53-05:00August 13th, 2026|Categories: Lead Generation|Tags: , |

Choosing between Google Ads and Local Service Ads or LSAs can feel like picking between two equally promising paths in your digital marketing strategy. Both platforms drive lead generation, but they operate on fundamentally different models. Understanding those differences is the key to allocating your budget wisely, maximizing conversions, and [...]

11 08, 2026

Roofers – Are You Wasting Your Google Ads LSA Budget?

By |2026-09-02T16:10:14-05:00August 11th, 2026|Categories: Lead Generation|Tags: , |

Roofing is a high-intent, often emergency-driven industry. When a homeowner's ceiling is leaking, they do not browse websites - they pick up the phone. And they call the first few roofers Google displays in its Local Services Ads. If a roofer is not answering, they are handing that lead and [...]

6 08, 2026

Learn to Get More Leads by Focusing on Google Local Service Ads!

By |2026-09-02T16:09:46-05:00August 6th, 2026|Categories: Lead Generation|Tags: , |

If you are a roofing contractor looking for a reliable, cost‑effective way to fill your pipeline, Google Local Service Ads or LSAs are the most powerful tool available today. They deliver the highest‑intent leads at the lowest cost per lead, often $50 to $150 per lead, compared to $250 or [...]

4 08, 2026

Why Google Rankings Matter More Than Ever for Roofing Companies!

By |2026-09-02T16:11:33-05:00August 4th, 2026|Categories: Lead Generation|Tags: , |

In today's hyper-digital marketplace where nearly every potential customer turns to their smartphone or laptop to find local services, the visibility of your roofing business online is not just a luxury; it is a necessity. The days when word of mouth or a simple Yellow Pages listing could keep phones [...]

28 07, 2026

SEO Tips to Help Roofing Contractors Dominate Local Search!

By |2026-09-02T16:08:05-05:00July 28th, 2026|Categories: Lead Generation|Tags: , |

In today's fast-paced digital world, standing out as a roofing contractor is more challenging than ever before. Gone are the days when a simple flier or a listing in the phonebook was enough to attract new clients. Instead, potential customers turn to the internet for everything, especially for services like [...]

23 07, 2026

How to Rank Your Roofing Company Higher on Google Search!

By |2026-09-02T16:11:42-05:00July 23rd, 2026|Categories: Lead Generation|Tags: , |

In today's competitive roofing industry, showing up on the first page of Google search results is more than just desirable, it is a necessity. Homeowners and property managers turn to Google every day to find reliable roofers and if your business is not visible, you are losing out on significant [...]

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