About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofers – Are You Using A Multi-Channel Marketing Strategy?
To succeed in today’s market, roofers need more than just skilled craftsmanship; they need a robust marketing strategy that reaches potential customers through multiple avenues. A single approach is no longer enough to stand out. Embracing a multi-channel strategy—integrating strong SEO practices, strategic Google Ads campaigns, active social media engagement, [...]
Your 2026 Digital Marketing Plan For Roofing Companies – Roofer Growth Hacks – Season 4 Episode 10
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
How to Get ChatGPT to recommend your roofing company – Roofer Growth Hacks – Season 4 Episode 9
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
Roofers – Are You Doing This Simple Thing to Build Your Reputation?
In today's constantly evolving roofing industry, reputation is everything. Homeowners are not just looking for a skilled roofer; they are looking for someone they can trust, someone who shows their work, and someone who understands the value of visibility. The truth is simple: if you are not consistently posting on [...]
Keeping Up with the State of Marketing in November 2025!
The roofing industry is fiercely competitive. Staying ahead requires more than just exceptional craftsmanship; it demands a deep understanding of the ever-shifting digital landscape. In this comprehensive recap of Roofer Growth Hacks, we dissect the critical updates from November 2025, providing actionable insights to supercharge your SEO strategy and optimize [...]
Increase Roofing Sales Working Closely with Insurance Adjusters!
Roofing contractors often face a challenging marketing landscape, but one of the most effective ways to elevate your business is by forging strong, collaborative relationships with insurance adjusters. By prioritizing customer service, streamlining the claims process, and mastering the art of communication, you can build a resilient referral network and [...]
How to Harness Marketing Automation Without Overdoing It!
Marketing automation has become a powerful way for roofing companies to streamline workflows, improve customer engagement, and fuel steady growth. Still, even the best marketing tools can backfire when overused. The real win comes from knowing how to apply automation strategically—boosting your SEO, sharpening your marketing efforts, and preserving the [...]
Roofer Growth Hacks – Season 4 Episode 8 – November 2025 State of Marketing for Roofers
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
Roofers – Are You Maximizing Your Roofing Marketing Efforts?
In today's competitive roofing industry, maximizing your marketing efforts is crucial for sustainable growth. Are you leveraging the power of SEO to climb search engine rankings? Are you utilizing Google Ads to drive targeted traffic to your site? Think of your marketing strategy like fishing: would you rely on just [...]
Leverage LSAs for Greatest Roofing ROI Using These Tips!
Are you a roofing company owner looking to generate more leads, grow your customer base, and truly maximize your return on investment? Google Local Service Ads or LSAs can be one of the most powerful tools in your marketing arsenal but only when they are strategically managed. Many roofers make [...]
Roofers – Is Your Social Media Working for You?
Are you a roofer wondering why your social media and SEO efforts are not translating into leads? You are not alone. Many roofing companies struggle to harness the power of social media marketing. The key is not just about being present; it is about engaging your audience with the right [...]
Top Tips for Getting Your Roofing Business Onto Google Maps!
Are you a roofer struggling to get your Google My Business listing noticed on Google Maps? Many roofing businesses face this challenge, but with the right strategies, like leveraging customer reviews, you can boost your visibility and attract more customers. This blog will outline key SEO tactics to help your [...]
Roofers – Are You Walking Away from Easy Sales?
In the competitive roofing industry, many businesses focus solely on securing the initial job, collecting payment, and moving on to the next project. While this approach may seem efficient, it often leaves significant revenue untapped. Are you as a roofer, unintentionally walking away from easy sales by neglecting the lucrative [...]
Roofers – Are You Walking Away from Easy Sales?
In the competitive roofing industry, many businesses focus solely on securing the initial job, collecting payment, and moving on to the next project. While this approach may seem efficient, it often leaves significant revenue untapped. Are you as a roofer, unintentionally walking away from easy sales by neglecting the lucrative [...]
Is Your Roofing Business Using A Resell Flywheel?
In the competitive roofing industry, standing out requires more than quality workmanship; it demands a strategic approach to customer engagement and revenue generation. Are you maximizing your roofing business potential? A resell flywheel can transform how you connect with customers and drive continuous revenue streams. This marketing strategy revolves around [...]
Is Your Roofing Business Using A Resell Flywheel?
In the competitive roofing industry, standing out requires more than quality workmanship; it demands a strategic approach to customer engagement and revenue generation. Are you maximizing your roofing business potential? A resell flywheel can transform how you connect with customers and drive continuous revenue streams. This marketing strategy revolves around [...]
Grow Your Profits with Upsell|Cross-Sell Marketing Campaigns!
Are you a roofing company owner looking to boost your bottom line? It is time to think beyond the initial sale and tap into the power of upsell and cross-sell marketing campaigns. Many roofing businesses focus solely on landing new clients, but a goldmine of opportunity lies within your existing [...]
The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers – Roofer Growth Hacks – Season 4 Episode 7
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
What Does Specializing Mean for Roofing Contractors?
In the dynamic and highly competitive roofing industry, contractors continually seek strategies to gain a competitive edge. One of the most impactful decisions a roofing business can make is whether to operate as a general contractor, offering a broad spectrum of services, or to specialize in a specific niche.
When [...]
Scale Your Business Faster by Becoming A Specialty Contractor!
In the dynamic world of roofing and construction, general contractors often find themselves spread thin, juggling a multitude of tasks and struggling to achieve sustainable and scalable growth. While versatile, the traditional business model can lead to inefficiencies, diluted expertise, and a constant battle for qualified leads. But what if [...]
A Great Way to Get More Referrals From A Consistent Source!
As a roofing contractor, you are always looking for reliable ways to boost your lead generation and keep your business thriving. While digital marketing and SEO strategies are essential, one of the most effective methods for consistent lead generation is building strong referral relationships. In this blog, we will explore [...]
How Specialty Contractors Scale Faster than GCs with Jeremy Owens – Roofer Growth Hacks – Season 4 Episode 6
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, [...]
Build the Ultimate Roofing Referral Machine to Grow Your Company!
Are you ready to transform your roofing company into a lead-generating powerhouse? In today's competitive market, relying solely on traditional SEO methods is no longer enough. You need a marketing system that consistently brings in high-quality leads and that is where building an “Ultimate Roofing Referral Machine” comes in. This [...]
Are You Taking Advantage of These 3 Free Business Growth Tools?
As a roofing company owner, you are always looking for ways to grow your business and increase revenue. While strategies like Google Ads and traditional advertising can be effective, do not overlook the power of free business tools that can significantly impact your revenue. These marketing tools require time and [...]