Running a roofing company is hard enough what with sales, installations, staffing, customer service, and trying to grow through smart marketing and SEO. But there is one task that sucks time and profits from roofing businesses like a leaky roof in a thunderstorm: back-end paperwork. If you are spending endless [...]
Often, business owners like roofers go into business with the eventual goal to sell their companies at some point.
Whether that happens due to retirement or even just the desire to move on to some other business venture, knowing when and how to sell a roofing company is essential for [...]
At the core of every roofing business is its employees, each of which plays a critical role as part of a smooth-turning, profitable machine.
Today, hiring great employees has become more difficult than it has ever been, especially for skilled service businesses like roofing.
In fact, hiring quality employees is [...]
The most costly and important investment that roofing contractors make in their businesses is not their marketing or equipment, but their employees.
The right employees can guarantee business growth, while the wrong ones can keep roofers from ever achieving the success they dream of for their companies.
Unfortunately, many roofers [...]
As much as some local roofers might think they are still getting customers from their traditional Yellow Pages ads, research on SEO marketing states otherwise.
Paying for Yellow Pages ads can be a hard habit for some roofers to break, since the paper directory has always been there for them, [...]
The two primary purposes of roofing SEO are to help contractors get seen by more local customers and to outrank their local competition.
To outrank the competition, roofers must use digital marketing techniques that get the right responses from the Google search algorithm.
This month’s marketing for roofers workshop will [...]
Organic search and mastering Google’s SEO algorithm are key factors for success in any type of digital marketing campaign for roofing companies.
One of the most important ways a roofer can improve their marketing SEO is by understanding the significance of E.E.A.T. and how Google acknowledges it.
With a focus on [...]
Artificial intelligence programs like Chat GPT are taking the internet and the marketing world by storm lately.
Used correctly, AI can be a helpful digital marketing tool for busy roofers, but not in all of the ways one may think.
Effective business marketing requires developing an effective marketing strategy and [...]
