About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Differentiate Google Ads vs LSAs to Get the Most from Both!
Choosing between Google Ads and Local Service Ads or LSAs can feel like picking between two equally promising paths in your digital marketing strategy. Both platforms drive lead generation, but they operate on fundamentally different models. Understanding those differences is the key to allocating your budget wisely, maximizing conversions, and [...]
Learn to Get More Leads by Focusing on Google Local Service Ads!
If you are a roofing contractor looking for a reliable, cost‑effective way to fill your pipeline, Google Local Service Ads or LSAs are the most powerful tool available today. They deliver the highest‑intent leads at the lowest cost per lead, often $50 to $150 per lead, compared to $250 or [...]
Why Google Rankings Matter More Than Ever for Roofing Companies!
In today's hyper-digital marketplace where nearly every potential customer turns to their smartphone or laptop to find local services, the visibility of your roofing business online is not just a luxury; it is a necessity. The days when word of mouth or a simple Yellow Pages listing could keep phones [...]
SEO Tips to Help Roofing Contractors Dominate Local Search!
In today's fast-paced digital world, standing out as a roofing contractor is more challenging than ever before. Gone are the days when a simple flier or a listing in the phonebook was enough to attract new clients. Instead, potential customers turn to the internet for everything, especially for services like [...]
How to Rank Your Roofing Company Higher on Google Search!
In today's competitive roofing industry, showing up on the first page of Google search results is more than just desirable, it is a necessity. Homeowners and property managers turn to Google every day to find reliable roofers and if your business is not visible, you are losing out on significant [...]
10 Proven Ways Roofing Contractors Can Rank Higher on Google!
In today's fast-paced digital age, the success of any roofing business is increasingly tied not just to word-of-mouth recommendations, but also to how well it shows up online. If you have ever wondered why your competition seems to appear everywhere online and you do not, it is probably because they [...]
Why Every Roofing Contractor Needs More Google Reviews!
Homeowners researching roofing companies consistently trust peer feedback over promotional content. A steady stream of positive Google reviews builds credibility at scale, directly supporting three key business outcomes: organic traffic growth, stronger local SEO rankings, and higher close rates on pay-per-lead calls. Trust is the foundation of every sale and roofer [...]
Roofers – Are You Using Your GBP as A Living Asset?
If you own a roofing company and want to show up when local homeowners search for a roofer, you already know that you need a Google Business Profile. That much is obvious. What is far less obvious and far more damaging is that simply having a profile is not enough. [...]
Google vs ChatGPT for Roofers – Which One Gets More Attention?
If you run a roofing business, you have probably heard the buzz around ChatGPT. Some digital marketing voices claim that artificial intelligence is about to replace traditional search engines. Others insist that Google remains the only platform that matters. The truth, as always, lies somewhere in the middle. But when [...]
Which Search Provides the Highest Buyer Intent for Roofers Today?
Every roofer wants more leads - the question is where to find them. With so many platforms competing for attention, it is easy to spread marketing budgets thin across Facebook, Instagram, LinkedIn, and even AI tools like ChatGPT. Yet not all SEO traffic is created equal. Some visitors are just [...]
How Roofing Contractors Can Dominate the Google 3-Pack in 2026!
If you run a roofing company, you already know that most of your customers start their search online. But here is the reality check that many contractors miss: Google handles over 85% of all search traffic in the United States. Every other platform combined barely registers in comparison. When a [...]
Make Getting Google Roofer Reviews Easier Using QR Codes!
As a roofer, your digital reputation is often the deciding factor for homeowners choosing between you and a competitor, making it a critical asset for any roofing business. For roofers, customer Google reviews are the lifeblood of sustainable growth, as potential leads prioritize companies with high ratings and recent feedback. [...]
Google or ChatGPT – Which AI Is Getting More Search Traffic Today?
Businesses, and more specifically service businesses like roofing companies, are constantly questioning where to focus their limited marketing resources in today's rapidly evolving digital landscape. Many have wondered if traditional search engines are becoming obsolete due to the rise of generative AI. However, when we look at the hard data [...]
The 2026 SEO Formula Every Roofer Must Know for Marketing Success!
In the rapidly evolving landscape of home services, the way homeowners find a roofing contractor has shifted dramatically. As we look toward 2026, the old methods of simply being online are no longer sufficient. To capture high-intent leads, you must master a sophisticated approach to digital marketing that prioritizes authority, [...]
Roofing Marketing Mistakes to Avoid That Can Cost You Sales!
Whether you run a long-standing roofing business or are just breaking into the industry, marketing for roofers has never been more vital or more complex. The digital revolution has changed the way homeowners and property managers search for roofing contractors. Now a simple Google search or a glance at a [...]
7 Ways Roofers Can Improve Their Lead Conversion Fast!
In today's digital age, the roofing industry faces more competition than ever before. Homeowners and property managers are doing their research online, reading reviews, and comparing local contractors before deciding whom to trust for their roofing needs. As a result, the traditional ways of attracting customers such as door-to-door sales, [...]
Local Networking and Outreach Ideas for Growing a Roofing Company!
Building a successful roofing business goes far beyond having strong technical skills or offering high-quality materials. In today's competitive landscape, the secret to sustained growth often lies in the strength of your local networking efforts and your company's reputation. Whether you are launching a new venture or looking to take [...]
Roofer Marketing Ideas That Build Trust and Land More Sales!
The roofing industry has always been built on trust. When homeowners and businesses look for a roofer, they are not just searching for someone who can install shingles or fix a leak; they are looking for a partner they can depend on during times of need. Yet trust is not [...]
Why Roofing Sales Increase With Faster Communication!
In the ever-evolving world of roofing sales, standing out from the competition requires more than just quality materials and skilled labor. It hinges on how swiftly and effectively you communicate with potential clients. As customers become increasingly tech-savvy and accustomed to instant information, speed in communication has emerged as a [...]
Do Not Overlook the Critical Element of Relationship Building!
Succeeding in the roofing business demands more than just technical expertise; it requires a strategic blend of digital prowess and genuine connection. Solid SEO practices are essential for online visibility, but a stellar reputation, bolstered by positive roofer reviews, truly cements your standing. By prioritizing relationship building, roofing company owners [...]
Lead Generation Is Not Your Roofing Company’s Problem – This Is!
For today's roofing businesses, pursuing new marketing leads can often feel like an endless, demanding task. Many roofing company owners believe that the key to growth lies solely in generating more leads. Yet what if the real problem is not a lack of leads but something deeper within your business? [...]
Build A Personal AI System to Run Your Roofing Company Better!
These days, roofing companies need every advantage they can get in an exceptionally competitive marketing landscape. The key to unlocking sustained growth lies not just in SEO and marketing strategies but in implementing smart, efficient systems. This blog post explores how you can leverage the power of Artificial Intelligence or [...]
This is the Best Financial Advice for New Roofing Companies!
Starting a roofing company can be an exciting venture, but it also comes with significant financial and operational challenges. Success in this industry demands a strategic approach, particularly when it comes to finances and building a strong reputation in your local community. This guide offers actionable advice for new roofing [...]