About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofer Growth Hacks – Season 1 Episode 27 – You’re Hiring the Wrong Way with Ryan Englin
Solve the challenge of attracting and retaining employees! Ryan Englin, [...]
Roofer Growth Hacks – Season 1 Episode 26 – Rapid Results for Roofers with Derek Isaac
Does your roofing company have systems in place? Derek Isaac [...]
Reputation – Why Trust is the First Step to Marketing Success!
At the base of every roofer’s digital marketing plan is the need to establish that business as a trustworthy, respected roof company.
Reputation and the trust that it builds are everything in a competitive market.
No matter how much money a roofer spends on their marketing to improve SEO, without [...]
Roofer Growth Hacks – Season 1 Episode 25 – 6 Hiring Myths that Hold Contractors Back from Success with Paul Sanneman
Break these six recruiting myths and unleash six hiring realities! [...]
Be The Boss You’re Supposed To Be With Al Levi!
As unique as every roofing business may be from every other roofing or contracting business, there is one factor that is the same for all of them.
Every business requires the development of a unique management system that works for it and then allows it to efficiently function.
To achieve [...]
Roofing Customer Experience – How to Become THE Choice vs A Choice!
The key to getting more business as a roofing contractor is addressing not only SEO marketing but also how to become the best roofing company to serve customers.
While every new lead and customer is valuable, roofers must strive to be the business that people choose over and over again, [...]
All In With Mike Michalowicz!
Success in the competitive roofing industry requires much more than just marketing and brand awareness.
As mentioned in previous Roofer Growth Hack episodes, roofers must build their brands and reputations with positive customer experiences that generate satisfaction.
How do roofers do that? With a great team that is “all in” for [...]
Roofer Growth Hacks – Season 1 Episode 24 -How to Protect Your Profits with Eric Fortenberry
Is your business bleeding money? Eric Fortenberry, Founder & CEO [...]
3 Nurture Campaigns You Need to Increase Roofing Sales!
The key to converting more roofing leads and getting more sales is effective lead nurturing to progress them through the sales funnel.
Unfortunately, due to incomplete lead nurturing strategies as well as a failure to understand that not all leads are the same, most roofers are not getting the sales they [...]
Roofer Growth Hacks – Season 1 Episode 23 – How to Build Your Exit Strategy with David Lupberger
Are you prepared to exit your roofing company? David Lupberger, [...]
Roofer Growth Hacks with Alex Sezer – Core Values & Culture!
To build a successful roofing business, there are certain things every roofing contractor needs to understand and invest in.
The most obvious of those things are digital marketing to help roofers create brand awareness and build a local reputation as well as financial practices that generate the most growth from [...]
Building A Better Business For Roofers With Chris Scully!
A fact that rings true about roofing companies is that no roofing business is the same, although they are all involved in the same general type of work.
While each roofer may have similar goals for their businesses, the way that they reach those goals will differ depending on many [...]
Roofer Growth Hacks – Season 1 Episode 22 – Be the Boss You’re Supposed to Be with Al Levi
Master your calendar and grow your business with less stress! [...]
Workshop – AI For Roofers – Leverage Artificial Intelligence For Your Roofing!
Artificial intelligence or AI is becoming a major trend in digital marketing as businesses of all kinds including roofers embrace it to make their marketing efforts easier.
While artificial intelligence can help roofing company owners streamline their marketing process, it can also be extremely confusing due to the number of [...]
Roofer Growth Hacks – Season 1 Episode 21 – AI for Roofers: Leverage Artificial Intelligence for your Roofing Company
It’s time for AI, roofers! This workshop is the best [...]
Stand Out Through Customer Experience With Fred Reikowsky!
Every roofing business starts in the same place, with a skilled contractor who decides to build their own company doing roofing work for their local community.
Yet from Day 1, roofers must understand that the growth of their business depends not only on their skills and marketing efforts but also [...]
Roofer Growth Hacks – Season 1 Episode 20 – How to Level Up Your Roofing Business with Les O’Hara
Boost your roofing business using these tips! Les O’Hara is [...]
The Secrets to Becoming A Wealthy Roofer With Brian Kaskavalciyan
A common misconception of many owners of contractor-type businesses like roofing companies is that competing in a crowded market starts with getting as many leads as possible to bring in new customers and ends with a job well done.
While marketing leads and excellent service are important, this concept misses [...]
Roofer Growth Hacks – Season 1 Episode 19 – Stand Out Through Customer Experience w/ Fred Reikowsky
How much attention are you paying to your customer experience? [...]
Season 1 Episode 18 – Building a Better Business for Roofers with Chris Scully
Are you making these mistakes in your roofing company? Chris [...]
Roofer Growth Hacks – Season 1 Episode 17 – The Secrets to Becoming a Wealthy Roofer with Brian Kaskavalciyan
Your business is a vehicle for creating your ideal lifestyle! [...]
Roofer Growth Hacks – Busting The Yellow Pages Myth!
As much as some local roofers might think they are still getting customers from their traditional Yellow Pages ads, research on SEO marketing states otherwise.
Paying for Yellow Pages ads can be a hard habit for some roofers to break, since the paper directory has always been there for them, [...]