About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Make Getting Google Roofer Reviews Easier Using QR Codes!
As a roofer, your digital reputation is often the deciding factor for homeowners choosing between you and a competitor, making it a critical asset for any roofing business. For roofers, customer Google reviews are the lifeblood of sustainable growth, as potential leads prioritize companies with high ratings and recent feedback. [...]
Google or ChatGPT – Which AI Is Getting More Search Traffic Today?
Businesses, and more specifically service businesses like roofing companies, are constantly questioning where to focus their limited marketing resources in today's rapidly evolving digital landscape. Many have wondered if traditional search engines are becoming obsolete due to the rise of generative AI. However, when we look at the hard data [...]
The 2026 SEO Formula Every Roofer Must Know for Marketing Success!
In the rapidly evolving landscape of home services, the way homeowners find a roofing contractor has shifted dramatically. As we look toward 2026, the old methods of simply being online are no longer sufficient. To capture high-intent leads, you must master a sophisticated approach to digital marketing that prioritizes authority, [...]
Roofing Marketing Mistakes to Avoid That Can Cost You Sales!
Whether you run a long-standing roofing business or are just breaking into the industry, marketing for roofers has never been more vital or more complex. The digital revolution has changed the way homeowners and property managers search for roofing contractors. Now a simple Google search or a glance at a [...]
7 Ways Roofers Can Improve Their Lead Conversion Fast!
In today's digital age, the roofing industry faces more competition than ever before. Homeowners and property managers are doing their research online, reading reviews, and comparing local contractors before deciding whom to trust for their roofing needs. As a result, the traditional ways of attracting customers such as door-to-door sales, [...]
Local Networking and Outreach Ideas for Growing a Roofing Company!
Building a successful roofing business goes far beyond having strong technical skills or offering high-quality materials. In today's competitive landscape, the secret to sustained growth often lies in the strength of your local networking efforts and your company's reputation. Whether you are launching a new venture or looking to take [...]
Roofer Marketing Ideas That Build Trust and Land More Sales!
The roofing industry has always been built on trust. When homeowners and businesses look for a roofer, they are not just searching for someone who can install shingles or fix a leak; they are looking for a partner they can depend on during times of need. Yet trust is not [...]
Why Roofing Sales Increase With Faster Communication!
In the ever-evolving world of roofing sales, standing out from the competition requires more than just quality materials and skilled labor. It hinges on how swiftly and effectively you communicate with potential clients. As customers become increasingly tech-savvy and accustomed to instant information, speed in communication has emerged as a [...]
Do Not Overlook the Critical Element of Relationship Building!
Succeeding in the roofing business demands more than just technical expertise; it requires a strategic blend of digital prowess and genuine connection. Solid SEO practices are essential for online visibility, but a stellar reputation, bolstered by positive roofer reviews, truly cements your standing. By prioritizing relationship building, roofing company owners [...]
Lead Generation Is Not Your Roofing Company’s Problem – This Is!
For today's roofing businesses, pursuing new marketing leads can often feel like an endless, demanding task. Many roofing company owners believe that the key to growth lies solely in generating more leads. Yet what if the real problem is not a lack of leads but something deeper within your business? [...]
Build A Personal AI System to Run Your Roofing Company Better!
These days, roofing companies need every advantage they can get in an exceptionally competitive marketing landscape. The key to unlocking sustained growth lies not just in SEO and marketing strategies but in implementing smart, efficient systems. This blog post explores how you can leverage the power of Artificial Intelligence or [...]
This is the Best Financial Advice for New Roofing Companies!
Starting a roofing company can be an exciting venture, but it also comes with significant financial and operational challenges. Success in this industry demands a strategic approach, particularly when it comes to finances and building a strong reputation in your local community. This guide offers actionable advice for new roofing [...]
Roofers – Are You Developing Your Personal Brand?
Simply being a skilled contractor is not enough in the current roofing market. Homeowners have more choices than ever and they are looking for more than just a good roof. They are seeking a contractor they can trust, someone they like. This is where your personal brand comes into play. [...]
Useful Money Hacks for Roofers to Grow Their Businesses Faster!
Running a roofing company can be a rewarding but challenging endeavor. The industry is competitive and managing finances effectively is crucial for sustained growth. This post explores essential money hacks designed to help roofers like you not just survive but thrive. We will cover key strategies to boost cash flow, [...]
Does Your Roofing SEO Agency Know What It Is Doing?
For a roofing contractor to succeed in business today, standing out online is more critical than ever. A strong online presence can make the difference between a business that thrives and one that struggles to gain traction. That is where SEO services come in. Search Engine Optimization is the backbone [...]
Turn Marketing Experience into Growth for Your Roofing Business!
In today's competitive roofing industry, leveraging a solid marketing foundation can be the key to unlocking significant growth. Many roofing business owners find themselves juggling fieldwork, customer service, and administrative tasks, often leaving marketing efforts on the back burner. In reality, a strategic marketing approach, especially in the digital realm, [...]
Grow A New Business by Avoiding These Common Contractor Mistakes!
Starting a contracting business, especially in a competitive field like roofing, can be challenging. Many new businesses stumble due to easily avoidable mistakes. Understanding these pitfalls and how to dodge them is crucial for sustainable growth. This guide highlights common errors and offers actionable marketing and management strategies to help [...]
Do You Know How to Easily Generate More Roofing Leads Using AI?
In a competitive business market, roofing companies need every advantage they can get. Traditional marketing methods are becoming less effective, and customers are increasingly turning to online sources to find the best service providers. Artificial intelligence (AI) offers a powerful new way to boost lead generation and enhance your SEO [...]
Roofers – Learn How to Get 5 New Clients a Month with AI!
Are you a roofer looking to leverage the power of AI to boost your client base? In today’s digital age, artificial intelligence offers unprecedented opportunities to enhance your marketing efforts and attract new customers. Here is how you can harness AI to secure at least five new roofing clients each [...]
Losing Roofing Leads by Doing This One Simple But Costly Mistake?
Securing new roofing projects hinges on effective lead generation, strategic marketing, and a stellar reputation. While many roofing businesses invest heavily in online advertising, social media campaigns, and eye-catching websites, they often overlook a fundamental element that can make or break their success: answering the phone. The simple act of [...]
Get 56X Return on Marketing Spend by Implementing This One Habit!
In the ever-evolving world of marketing, businesses are constantly seeking the holy grail: a strategy that delivers exceptional returns on investment. What if I told you that achieving a 56x return on your marketing spend is not just a pipe dream? It is attainable and it hinges on one often-overlooked [...]
Do You Know the Easiest Way to Reduce Your Cost per Roofing Lead?
Every roofing contractor is on the lookout for ways to stretch their marketing dollars and boost lead generation. What if the most effective method was also one of the simplest and most often overlooked? The answer lies in leveraging the power of Google reviews. Let's explore how focusing on roofer [...]
How to Create a Disney-Level Customer Experience in Roofing!
In the highly competitive roofing industry, technical expertise alone is no longer sufficient to guarantee success. To truly stand out and thrive, roofing companies must prioritize effective marketing strategies and the creation of an exceptional customer experience - one that mirrors the magic and meticulous attention to detail that defines [...]
Does Your Website Offer Online Estimates? Google Wants to Know!
In our fast-paced digital world, businesses must adapt to meet evolving consumer expectations. One critical area to focus on is the online experience your website provides. Does your website offer online estimates? If not, you might be missing out on valuable opportunities to attract and retain customers. More importantly, Google [...]