About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Lead Generation Is Not Your Roofing Company’s Problem – This Is!
For today's roofing businesses, pursuing new marketing leads can often feel like an endless, demanding task. Many roofing company owners believe that the key to growth lies solely in generating more leads. Yet what if the real problem is not a lack of leads but something deeper within your business? [...]
Build A Personal AI System to Run Your Roofing Company Better!
These days, roofing companies need every advantage they can get in an exceptionally competitive marketing landscape. The key to unlocking sustained growth lies not just in SEO and marketing strategies but in implementing smart, efficient systems. This blog post explores how you can leverage the power of Artificial Intelligence or [...]
Roofers – Are You Developing Your Personal Brand?
Simply being a skilled contractor is not enough in the current roofing market. Homeowners have more choices than ever and they are looking for more than just a good roof. They are seeking a contractor they can trust, someone they like. This is where your personal brand comes into play. [...]
Useful Money Hacks for Roofers to Grow Their Businesses Faster!
Running a roofing company can be a rewarding but challenging endeavor. The industry is competitive and managing finances effectively is crucial for sustained growth. This post explores essential money hacks designed to help roofers like you not just survive but thrive. We will cover key strategies to boost cash flow, [...]
Does Your Roofing SEO Agency Know What It Is Doing?
For a roofing contractor to succeed in business today, standing out online is more critical than ever. A strong online presence can make the difference between a business that thrives and one that struggles to gain traction. That is where SEO services come in. Search Engine Optimization is the backbone [...]
Turn Marketing Experience into Growth for Your Roofing Business!
In today's competitive roofing industry, leveraging a solid marketing foundation can be the key to unlocking significant growth. Many roofing business owners find themselves juggling fieldwork, customer service, and administrative tasks, often leaving marketing efforts on the back burner. In reality, a strategic marketing approach, especially in the digital realm, [...]
Grow A New Business by Avoiding These Common Contractor Mistakes!
Starting a contracting business, especially in a competitive field like roofing, can be challenging. Many new businesses stumble due to easily avoidable mistakes. Understanding these pitfalls and how to dodge them is crucial for sustainable growth. This guide highlights common errors and offers actionable marketing and management strategies to help [...]
Do You Know How to Easily Generate More Roofing Leads Using AI?
In a competitive business market, roofing companies need every advantage they can get. Traditional marketing methods are becoming less effective, and customers are increasingly turning to online sources to find the best service providers. Artificial intelligence (AI) offers a powerful new way to boost lead generation and enhance your SEO [...]
Roofers – Learn How to Get 5 New Clients a Month with AI!
Are you a roofer looking to leverage the power of AI to boost your client base? In today’s digital age, artificial intelligence offers unprecedented opportunities to enhance your marketing efforts and attract new customers. Here is how you can harness AI to secure at least five new roofing clients each [...]
Losing Roofing Leads by Doing This One Simple But Costly Mistake?
Securing new roofing projects hinges on effective lead generation, strategic marketing, and a stellar reputation. While many roofing businesses invest heavily in online advertising, social media campaigns, and eye-catching websites, they often overlook a fundamental element that can make or break their success: answering the phone. The simple act of [...]
Get 56X Return on Marketing Spend by Implementing This One Habit!
In the ever-evolving world of marketing, businesses are constantly seeking the holy grail: a strategy that delivers exceptional returns on investment. What if I told you that achieving a 56x return on your marketing spend is not just a pipe dream? It is attainable and it hinges on one often-overlooked [...]
Do You Know the Easiest Way to Reduce Your Cost per Roofing Lead?
Every roofing contractor is on the lookout for ways to stretch their marketing dollars and boost lead generation. What if the most effective method was also one of the simplest and most often overlooked? The answer lies in leveraging the power of Google reviews. Let's explore how focusing on roofer [...]
How to Create a Disney-Level Customer Experience in Roofing!
In the highly competitive roofing industry, technical expertise alone is no longer sufficient to guarantee success. To truly stand out and thrive, roofing companies must prioritize effective marketing strategies and the creation of an exceptional customer experience - one that mirrors the magic and meticulous attention to detail that defines [...]
Does Your Website Offer Online Estimates? Google Wants to Know!
In our fast-paced digital world, businesses must adapt to meet evolving consumer expectations. One critical area to focus on is the online experience your website provides. Does your website offer online estimates? If not, you might be missing out on valuable opportunities to attract and retain customers. More importantly, Google [...]
Know These High-Converting Google Spots to Get More Roofing Sales!
Are you a roofing contractor looking to boost your sales and get a competitive edge in today's digital marketplace? Understanding where to focus your online marketing efforts is crucial. Google offers several avenues for attracting potential customers, but not all are created equal. Some Google positions have been shown to [...]
Roofers – Stop Posting Stuff That Google Doesn’t Care About!
Are you a roofer posting random content on your website, hoping something will stick? It is time to rethink your SEO strategy. Google is smarter than you think and it is crucial to understand what Google wants to see from your online presence. Stop wasting time on content that does [...]
2026 Guide On How to Rank your Roofing Company on Google
Welcome to Roofer Growth Hacks! In this workshop replay, we’re [...]
The AI Marketing Tools That Will Save You HOURS with AI Marketing Experts
Welcome to Roofer Growth Hacks! In this roundtable, Chris Hunter [...]
The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 – Roofer Growth Hacks – Season 4 Episode 13
Welcome to Roofer Growth Hacks! In this workshop replay, we’re [...]
How to Grow Sales 15-30% Next Year (Outgrow system) with Lyn Askin – Roofer Growth Hacks – Season 4 Episode12
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter [...]
The ROI Dashboard Roofers Wanted; Track Every Lead To “Sold” W/ Corey Combes – Roofer Growth Hacks – Season 4 Episode 11
Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks [...]
Your 2026 Digital Marketing Plan For Roofing Companies – Roofer Growth Hacks – Season 4 Episode 10
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
How to Get ChatGPT to recommend your roofing company – Roofer Growth Hacks – Season 4 Episode 9
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
Roofer Growth Hacks – Season 4 Episode 8 – November 2025 State of Marketing for Roofers
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]