About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
10 Ways Google Business Profile Helps Roofers Win More Jobs!
Every roofing company owner we talk to has some version of the same story. A hailstorm rolls through on a Tuesday afternoon, the phone rings for three days straight, and then it goes quiet while the truck from two towns over seems to have a crew on every other street. [...]
Why Local SEO Is Critical for Roofing Contractors!
In today's digital world, the way customers find roofing contractors has shifted dramatically. Gone are the days when homeowners flipped through phone books or relied solely on word of mouth to choose a roofing professional. Now when a leak springs or a storm rolls through, most people turn to Google. [...]
Local SEO Tips Every Roofing Contractor Should Know!
In today's digital world, the roofing industry is more competitive than ever. Most homeowners no longer flip through phone books or rely solely on word of mouth when searching for a reliable roofing contractor. Instead, they turn to search engines and mainly Google to find the best local options. This [...]
How to Improve Local SEO for Your Roofing Business!
In today's digital-first world, the visibility of your roofing business online is as important as the quality of the roofs you install. Gone are the days when potential customers leafed through the Yellow Pages or relied on word of mouth alone. Now when someone needs a roofer, their first stop [...]
9 Local SEO Tactics That Help Roofers Win More Customers!
In today's fiercely competitive digital marketplace, local roofing companies face unique challenges in getting noticed by homeowners ready to buy. Gone are the days when people flipped through the Yellow Pages or relied solely on word-of-mouth recommendations. Now, most potential customers start their search for roofing services online, making it [...]
Why Social Media Marketing Builds Trust for Roofing Companies!
In today's connected world, a roofing company's reputation is no longer just built through word of mouth or a page in the Yellow Pages. In fact, the path from being just another roofer to a trusted community name is paved across digital landscapes, where reviews, social media, and visible engagement [...]
Social Media Marketing Tips for Roofing Contractors!
In today's rapidly evolving digital landscape, roofing contractors are discovering that having a strong online presence is no longer optional; it is essential for survival and growth. The shift from traditional to digital marketing in the roofing industry has made it possible for local roofing companies to compete with established [...]
How to Grow Your Roofing Company with Social Media Marketing!
In today's ultra-competitive business environment, understanding and implementing effective SEO or Search Engine Optimization strategies is the key to unlocking sustainable growth for your roofing company. Not too long ago, simply having a static website and a listing in the Yellow Pages was enough to get the phone ringing. But [...]
8 Social Media SEO Strategies That Grow Roofing Businesses!
In today's digital landscape, simply having a well-designed website is not enough for roofing businesses aiming to dominate their local markets. Search Engine Optimization or SEO has become an absolute necessity, serving as the backbone of any effective online strategy. Yet for many roofers, navigating the world of digital marketing [...]
Why is Google Maps 3-Pack So Important for Roofer Marketing?
If you run a roofing business, your phone should be ringing off the hook right now. But instead, you might be watching calls dry up while a competitor three blocks away keeps booking jobs. The difference? That competitor has mastered a small but mighty piece of real estate on Google's [...]
Differentiate Google Ads vs LSAs to Get the Most from Both!
Choosing between Google Ads and Local Service Ads or LSAs can feel like picking between two equally promising paths in your digital marketing strategy. Both platforms drive lead generation, but they operate on fundamentally different models. Understanding those differences is the key to allocating your budget wisely, maximizing conversions, and [...]
Learn to Get More Leads by Focusing on Google Local Service Ads!
If you are a roofing contractor looking for a reliable, cost‑effective way to fill your pipeline, Google Local Service Ads or LSAs are the most powerful tool available today. They deliver the highest‑intent leads at the lowest cost per lead, often $50 to $150 per lead, compared to $250 or [...]
Why Google Rankings Matter More Than Ever for Roofing Companies!
In today's hyper-digital marketplace where nearly every potential customer turns to their smartphone or laptop to find local services, the visibility of your roofing business online is not just a luxury; it is a necessity. The days when word of mouth or a simple Yellow Pages listing could keep phones [...]
SEO Tips to Help Roofing Contractors Dominate Local Search!
In today's fast-paced digital world, standing out as a roofing contractor is more challenging than ever before. Gone are the days when a simple flier or a listing in the phonebook was enough to attract new clients. Instead, potential customers turn to the internet for everything, especially for services like [...]
How to Rank Your Roofing Company Higher on Google Search!
In today's competitive roofing industry, showing up on the first page of Google search results is more than just desirable, it is a necessity. Homeowners and property managers turn to Google every day to find reliable roofers and if your business is not visible, you are losing out on significant [...]
10 Proven Ways Roofing Contractors Can Rank Higher on Google!
In today's fast-paced digital age, the success of any roofing business is increasingly tied not just to word-of-mouth recommendations, but also to how well it shows up online. If you have ever wondered why your competition seems to appear everywhere online and you do not, it is probably because they [...]
Why Every Roofing Contractor Needs More Google Reviews!
Homeowners researching roofing companies consistently trust peer feedback over promotional content. A steady stream of positive Google reviews builds credibility at scale, directly supporting three key business outcomes: organic traffic growth, stronger local SEO rankings, and higher close rates on pay-per-lead calls. Trust is the foundation of every sale and roofer [...]
Roofers – Are You Using Your GBP as A Living Asset?
If you own a roofing company and want to show up when local homeowners search for a roofer, you already know that you need a Google Business Profile. That much is obvious. What is far less obvious and far more damaging is that simply having a profile is not enough. [...]
Google vs ChatGPT for Roofers – Which One Gets More Attention?
If you run a roofing business, you have probably heard the buzz around ChatGPT. Some digital marketing voices claim that artificial intelligence is about to replace traditional search engines. Others insist that Google remains the only platform that matters. The truth, as always, lies somewhere in the middle. But when [...]
Which Search Provides the Highest Buyer Intent for Roofers Today?
Every roofer wants more leads - the question is where to find them. With so many platforms competing for attention, it is easy to spread marketing budgets thin across Facebook, Instagram, LinkedIn, and even AI tools like ChatGPT. Yet not all SEO traffic is created equal. Some visitors are just [...]
How Roofing Contractors Can Dominate the Google 3-Pack in 2026!
If you run a roofing company, you already know that most of your customers start their search online. But here is the reality check that many contractors miss: Google handles over 85% of all search traffic in the United States. Every other platform combined barely registers in comparison. When a [...]
Make Getting Google Roofer Reviews Easier Using QR Codes!
As a roofer, your digital reputation is often the deciding factor for homeowners choosing between you and a competitor, making it a critical asset for any roofing business. For roofers, customer Google reviews are the lifeblood of sustainable growth, as potential leads prioritize companies with high ratings and recent feedback. [...]
Google or ChatGPT – Which AI Is Getting More Search Traffic Today?
Businesses, and more specifically service businesses like roofing companies, are constantly questioning where to focus their limited marketing resources in today's rapidly evolving digital landscape. Many have wondered if traditional search engines are becoming obsolete due to the rise of generative AI. However, when we look at the hard data [...]