
About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Get 56X Return on Marketing Spend by Implementing This One Habit!
In the ever-evolving world of marketing, businesses are constantly seeking the holy grail: a strategy that delivers exceptional returns on investment. What if I told you that achieving a 56x return on your marketing spend is not just a pipe dream? It is attainable and it hinges on one often-overlooked [...]
Do You Know the Easiest Way to Reduce Your Cost per Roofing Lead?
Every roofing contractor is on the lookout for ways to stretch their marketing dollars and boost lead generation. What if the most effective method was also one of the simplest and most often overlooked? The answer lies in leveraging the power of Google reviews. Let's explore how focusing on roofer [...]
How to Create a Disney-Level Customer Experience in Roofing!
In the highly competitive roofing industry, technical expertise alone is no longer sufficient to guarantee success. To truly stand out and thrive, roofing companies must prioritize effective marketing strategies and the creation of an exceptional customer experience - one that mirrors the magic and meticulous attention to detail that defines [...]
Does Your Website Offer Online Estimates? Google Wants to Know!
In our fast-paced digital world, businesses must adapt to meet evolving consumer expectations. One critical area to focus on is the online experience your website provides. Does your website offer online estimates? If not, you might be missing out on valuable opportunities to attract and retain customers. More importantly, Google [...]
Know These High-Converting Google Spots to Get More Roofing Sales!
Are you a roofing contractor looking to boost your sales and get a competitive edge in today's digital marketplace? Understanding where to focus your online marketing efforts is crucial. Google offers several avenues for attracting potential customers, but not all are created equal. Some Google positions have been shown to [...]
Roofers – Stop Posting Stuff That Google Doesn’t Care About!
Are you a roofer posting random content on your website, hoping something will stick? It is time to rethink your SEO strategy. Google is smarter than you think and it is crucial to understand what Google wants to see from your online presence. Stop wasting time on content that does [...]
2026 Guide On How to Rank your Roofing Company on Google
Welcome to Roofer Growth Hacks! In this workshop replay, we’re [...]
The AI Marketing Tools That Will Save You HOURS with AI Marketing Experts
Welcome to Roofer Growth Hacks! In this roundtable, Chris Hunter [...]
The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 – Roofer Growth Hacks – Season 4 Episode 13
Welcome to Roofer Growth Hacks! In this workshop replay, we’re [...]
How to Grow Sales 15-30% Next Year (Outgrow system) with Lyn Askin – Roofer Growth Hacks – Season 4 Episode12
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter [...]
The ROI Dashboard Roofers Wanted; Track Every Lead To “Sold” W/ Corey Combes – Roofer Growth Hacks – Season 4 Episode 11
Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks [...]
Your 2026 Digital Marketing Plan For Roofing Companies – Roofer Growth Hacks – Season 4 Episode 10
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
How to Get ChatGPT to recommend your roofing company – Roofer Growth Hacks – Season 4 Episode 9
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
Roofer Growth Hacks – Season 4 Episode 8 – November 2025 State of Marketing for Roofers
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers – Roofer Growth Hacks – Season 4 Episode 7
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
How Specialty Contractors Scale Faster than GCs with Jeremy Owens – Roofer Growth Hacks – Season 4 Episode 6
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, [...]
How to Build the Ultimate Referral Machine for Roofers with Chris Hunter – Roofer Growth Hacks – Season 4 Episode 5
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, [...]
From $3M to $10M in One Year – Indy Roof & Restoration Success Story with Aaron Christy – Roofer Growth Hacks – Season 4 Episode 4
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, [...]
September State of Marketing for Roofers With Chris – Roofer Growth Hacks – Season 4 Episode 3
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, [...]
Systems vs. Discipline: The Real Breakthrough for Roofing Owners with Jason Todd – Roofer Growth Hacks – Season 4 Episode 2
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode [...]
How to Build a High-Converting Roofing Website With Chris – Roofer Growth Hacks – Season 4 Episode 1
Welcome to Roofer Growth Hacks by RoofingSites.com. In this first [...]
Roofer Growth Hacks – Season 3 Episode 22 – August State of Marketing For Roofers & Season Wrap Up W/ Chris
Welcome to Roofer Growth Hacks by RoofingSites.com. In this solo [...]
Roofer Growth Hacks – Season 3 Episode 21 – Why 87% of Roofing Companies Struggle to Scale (And How to Fix It) w/Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofer Growth Hacks – Season 3 Episode 20 – Branding & Marketing In The Age Of AI With Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]























