About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
2023 Goal Setting – A Workshop for Roofers
A new year is here and for every roofing company, that new year should start the same way.
To become more successful in the new year, every contractor should first assess their digital marketing successes and failures in the past year, then use that information to create new business and [...]
Why Should Roofers Work on Roofing SEO During the Winter?
Winter is almost here and with the dipping temperatures, some roofers might be seeing their work schedules slowing down.
This relaxation in the schedule offers the perfect opportunity for roofing contractors to work on their SEO strategies, both for today and the upcoming busy season.
Whether a contractor is in [...]
Roofers – Are You Following Up Enough On Your Sales Leads?
Getting inbound leads are the first mark of a successful lead generation campaign; however, many times these hot leads still require some nurturing since most don’t convert on their own and need a little help.
This is where the follow-up part of lead nurturing comes in, to prompt those leads [...]
#1 Secret for Instant Success With Roofing Cold Leads!
These days, digital marketing accounts for most of the marketing that roofing companies use to bring in new leads that result in sales and new work.
Though most roofers invest in at least some digital marketing, it is important to understand that leads are not yet sales and need to [...]
Crazy Simple Hack to Get Roofing Blog or Video Topics!
A blog is an essential content marketing tool that helps roofing contractors establish their companies online by becoming an authority that searchers can rely on for valuable information.
This type of roofing SEO content marketing involves creating quality content for people to consume, whether in the form of blog posts, [...]
Roofers – Maximizing Your Lead Flow With PPC and Google Ads?
The goal of effective marketing for roofers is to generate and nurture enough leads to keep growing the business.
Used effectively, paid advertising can be an important part of the overall marketing growth strategy.
With PPC and Google Ads, roofers can increase exposure to get a great number of high [...]
Insider Tips on Multiplying Roofing Websites Conversions!
The entire purpose for roofers to invest in lead nurturing strategies is to increase website conversions.
Unfortunately, many roofers fail to convert interested customers even though they are working on lead nurturing, mainly because of a simple problem that begins with their website.
Ideally, an effective website should be converting [...]
Top Secret Revealed – How to Increase Roofing Website Conversions!
Conversions are everything in the roofing industry and the whole purpose of investing in marketing techniques like roofers lead nurturing and website optimization.
There are things that can prevent even the best ideas conceived by lead nurturing consultants for roofing companies from generating enough conversions.
Among them, lead nurturing consultants [...]
Your Roofing Company Needs These 3 Nurture Campaigns!
Leads are the lifeblood of creating sales for any roofing business and need to be nurtured to convert them into actual sales, as most do not result in an immediate purchase without a little bit of prompting.
Unfortunately, without such lead nurturing for roofers, most will fizzle away and exit [...]
High Converting Websites Double A Roof Company’s Business!
Every roofing business needs a marketing plan to help them attract new leads that will hopefully become new customers and at the basis of that marketing plan is having a great website that creates those conversions.
Unfortunately, many roofer websites are not well optimized for roofing SEO and other elements [...]
Hey Roofers – You Need to Nurture Those Leads!
By its definition, to nurture is defined as: "to care for and encourage the growth or development of’ something."
Most people know this, but what many may not realize is that it applies to lead marketing, too.
Lead nurturing is an essential part of every marketing plan, especially lead marketing [...]
Got Lots of 5 Star Reviews? If Not – You’re Losing Money!
When people in the community search for roofing contractors, which of all the business names that come up on the search page and on Google Maps do you think they will choose?
In most cases, it is going to be the one with a number of outstanding reviews for roofers, [...]
How to Double Your Roofing Company Size Without Running Ads!
When asked about lead generation for roofers, most contractors believe that getting more leads involves paying for expensive advertising to attract and gather leads.
Advertising can definitely be an important part of lead generation marketing for roofers; however, it is not the end-all means of getting more customers.
Well-targeted ads [...]
Why Am I Not Ranking on Google Maps For My Roofing Company?
The main purpose of claiming and completing a Google My Business page is for local roofing companies to rank on Google Maps.
This is where local searchers who need help with their roofing can find roofers most easily.
Yet there is more to effective Google My Business marketing for roof [...]
Find Out How To Get 100 Google Reviews on Autopilot!
Google reviews are one of the most important drivers of sales for service-oriented businesses like roofing companies.
It’s where homeowners and business owners go to research roofing contractors when they need work done.
Getting those Google reviews can be a real challenge, especially for roofers who have little time to [...]
How Are Roofers GMB Pages Ranked in Search and Google Maps?
A common question that GMB marketing agencies get from roof company owners seeking marketing help is why do they need Google My Business if they are currently focusing on overall organic website search.
The answer to that question is that although GMB marketing works similarly to organic web search, GMB [...]
Best Books Roofing Company Owners Need to Read!
It’s no secret that many roofing company owners don’t know a whole lot about how to effectively market themselves to get their phones ringing, which is why many turn to marketing firms like RoofingSites.com to get the help they need.
That help can go a lot further when roofers take [...]
Content Marketing for Roofers in 2022 – What Does The Future Hold?
Of all the different methods used in online marketing for roofing companies in 2022, content marketing remains a top contender in levels of importance.
Content marketing services are a rising niche in the overall marketing field for roof companies, as it is a basis in quality content from which all [...]
Roofers – What Do You Know About Local SEO in 2022?
Local SEO is one of the most important marketing elements for roofing companies that cater to communities, especially today.
Due largely to changes in both the economy as well as customer shopping and buying habits, utilizing the skills of local SEO consultants for roofers is more important than ever in [...]
What’s The Big Deal With SEO Marketing for Roofers?
Though the methods may change from year to year, SEO marketing for roofers is the one detail that remains a necessity for roofing company success today.
Roofers must understand how the right SEO marketing strategies affect a roof company’s bottom line to appreciate this fact.
Roof company owners looking to [...]
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Roofers – The Top Reasons Why Content Will Always Be King!
As content marketing used as a marketing strategy for roofers continues to rise, the creation of fresh, quality content is more important than it ever was.
Content marketing services for roofing companies continue to seek new ways to get ideas and information out to roofing services audiences because doing so [...]
How to Rank Your Roofing Company on Google Maps in 30 Days or Less!
A key focus for getting any roofing company to rank on the local map is Google Maps optimization and how to make the map work for each business individually.
Optimizing for Google Maps is one of the best ways for any roofer to get found because they will show up [...]
What Are The Important Building Blocks of Lead Nurturing for Roofers?
Lead generation is the first main goal of online roof company marketing strategies, with lead nurturing for roofers the second step of the lead conversion process.
Getting leads is only half the battle.
To convert them into actual sales, an effective lead nurturing strategy for roofers must be in place [...]
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Lead Nurturing for Roofers – Turning Leads Into Conversions!
Lead nurturing for roofers is the critical process of guiding an interested roofing customer lead through the steps that will ultimately end with them converting, whether that is making a purchase, filling out a form, or completing some other marketing goal.
It involves the planning and execution of a lead [...]