About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
2022 Internet Marketing Blueprint for Your Roofing Company!
Internet marketing is not something that all roofers think about when deciding how to compete for more business in their communities.
Any business can advertise, but internet marketing for roofers involves a more specialized approach to generate high-quality leads that are increasingly likely to turn into actual customers.
Among the [...]
High Conversion Websites for Roofers – How Can I Make This Happen?
Creating conversions is the ultimate goal of every digital marketing strategy for roofers.
It is a measure of how well digital marketing tactics for roofing companies are working for a particular roof company as well as a means of determining what else can be done to improve the conversion rate.
[...]
Save Roof Company Google Ad Paid Clicks – Embrace Negative Keywords!
When creating PPC campaigns using Google Ads, it can be frustrating to see your ad budget being dwindled away on similar but irrelevant keyword searches that don’t relate to your roofing company at all.
Negative keywords, as these are called, can increase the cost of Google Ads campaigns for roofers, [...]
Google Ads – Why Is It A Key Marketing Tool for Roofers?
Google Ads is the updated, more versatile version of Google’s previous advertising platform Google AdWords.
Now a more capable platform that makes it easier to create Google Ads campaigns for advertising at the top of the Google search page and other Google properties, Ads is a marketing necessity for roofing [...]
Do You Know the Total Value of GMB for Local Roofing Company Searches?
As doing business online becomes more competitive every year, GMB marketing with free Google My Business pages can help every roofing company.
It is an essential tool used by professional GMB marketing agencies to get local roof companies noticed and bring in more sales.
How can a roofer benefit from [...]
Using Google My Business? Stats Show Your Roofing Company Should Be There!
Google My Business is an essential marketing tool that can help roofing companies succeed.
Though it may seem to be just one more social platform or directory site for roofers to worry about, the truth is that Google My Business marketing works and the statistics prove it.
The trick is [...]
What Types of SEO Will Bring Success for Roof Companies in 2022?
As the competition tightens for roofing companies marketing to local and nearby audiences, investing in effective SEO content marketing for roofers has never been more important.
When working with SEO firms for roofers, it is good to have a basic understanding of three main areas of focus that are addressed [...]
What Is The Role of SEO in 2022 Digital Marketing for Roofers?
Every January, SEO expert services for roofing contractors start off the new year in the same way by reviewing past marketing trends and techniques of the previous year, then determining the role that SEO must play for roofers in the upcoming year.
As change in the digital marketing world is [...]
A Blueprint for Roof Companies Email Marketing in Light of COVID-19!
Chances are that no matter what much business a roofing company has had, the COVID-19 pandemic has affected it or its customers somehow.
Based on this widespread impact, it’s critical that roof companies adjust their lead generation strategy plans to take into consideration how the attention of many consumers and [...]
How to Out-Market The Roofing Company Competition in 2022!
Digital marketing for roofers is fierce these days as more and more roofing companies expand their online presence.
This fact became especially notable in 2021 when the entire roof company landscape changed due to COVID-related business and financial changes.
With so much more competition online especially in local markets, roofers [...]
Why Use Integrated Marketing For My Roofing Company in 2022?
Digital marketing for roofers continues to get more defined and complex as time passes.
With social media becoming an important part of an effective digital marketing strategy for roofers, an important point to highlight as we prepare to head into 2022 is marketing integration and how to best use different [...]
Digital Marketing for Roofers Needs Remarketing and Reputation Management!
The purpose of digital marketing for roofers is to help roofing companies develop their brands by increasing public awareness and drawing in new customers as a result.
While that may begin with things like advertising, social media use, and other promotional methods, marketing for roofers does not stop there.
Beyond [...]
[WEBINAR] The New 2022 SEO Guide for Roofing Companies
Are you ready to take 2022 by storm? Do you have a clear plan of attack as it relates to your SEO strategy? Have you put together an updated plan based on all the changes on Google in the past year?
On this live training, we'll be unpacking "The New [...]
SEO and Social Media Marketing – A Roofer’s Digital Marketing Strategy!
The rise of social media over the last decade has completely changed SEO for roofers and how effective online marketing is done today.
Effective SEO campaigns for roofing companies must be constructed with social media in mind for any amount of success.
To achieve this and plan marketing strategies for [...]
How Can I Get More GMB Reviews For My Roofing Company?
In a previous article, it was discussed how Google My Business marketing can help roofing companies succeed by building brand awareness, reputation, and greater visibility from online reviews.
The question now is: how does a Google My Business marketing agency for roofing companies get more of those valuable reviews to [...]
GMB Online Reviews Really Boost Online Visibility for Roofers!
Reviews left on a roofing company's Google My Business page by validated customers are one of the more highly effective ways to get new customers because people searching trust the opinions of people just like themselves over almost all other testimonials.
It is one of the important reasons why every [...]
SEO – Why It Is Still A Great Investment for Roofers – Part 2!
Many roofers question whether an investment in SEO is still a cost-effective marketing expense for all roofing companies.
In the second part of this 2-part series, the point was made that as long as Google controls the web and is the first place that people go to search for the [...]
SEO – Why It Is Still A Great Investment for Roofers – Part 1!
The main concern about successful online marketing for roofers over the past decade or more has been SEO and attracting organic search results.
Yet as techniques have changed and more focus has been put into social media advertising for its seemingly immediate results in targeting interested audiences and drawing in [...]
Discover The Power of a Roofer’s Google My Business – Part 2!
With the great benefits of Google My Business for roofers outlined in Part 1 of this series, this second part answers the next big question: how can a roofing company get this?
Google My Business marketing starts by simply claiming your roof company’s page on Google, then building it up [...]
Discover The Power of a Roofer’s Google My Business – Part 1!
If you own a roofing business, there are three things you need to compete effectively online: a roof company website, social media accounts, and a Google My Business page.
Though the former two are pretty obvious, a lot of roofers are missing out on GMB marketing and the value of [...]
Impactful Social Media Insights for Roofers in 2021 – Part 2
In Part 1 of this 2-part series highlighting 8 insights into the use of social media marketing for roofers in 2021, the importance of brand awareness, credibility, omnipresence, and audience feedback were all discussed.
Adding to that helpful information are four more key areas that social medial marketing consultants for [...]
Impactful Social Media Insights for Roofers in 2021 – Part 1
Social media marketing for roofing companies is where it’s at these days, having become a high impact marketing tool that any roofer can use to build brand success in 2021.
That is why it is so important for small businesses like a roof company to meet with social media marketing [...]
What Is An Effective Reputation Management Plan for Roofers?
The key goal of reputation management services for roofing companies is presenting a positive brand image.
Building a roofer’s reputation takes more than simply earning your customer’s trust—you also need to prove such trustworthiness.
To achieve this, a roofing company must create a management plan based on how professional marketing [...]
Top Trends in 2021 for Roof Companies Reputation Management!
In an effort to maintain their reputation, roofing company owners need to keep up with the latest marketing elements.
Developing and managing a roofer's brand is more than just paying attention to what people are saying about your business.
Reputation management services can be an effective way for roofing companies [...]