About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
What’s The Big Deal With SEO Marketing for Roofers?
Though the methods may change from year to year, SEO marketing for roofers is the one detail that remains a necessity for roofing company success today.
Roofers must understand how the right SEO marketing strategies affect a roof company’s bottom line to appreciate this fact.
Roof company owners looking to [...]
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Roofers – The Top Reasons Why Content Will Always Be King!
As content marketing used as a marketing strategy for roofers continues to rise, the creation of fresh, quality content is more important than it ever was.
Content marketing services for roofing companies continue to seek new ways to get ideas and information out to roofing services audiences because doing so [...]
How to Rank Your Roofing Company on Google Maps in 30 Days or Less!
A key focus for getting any roofing company to rank on the local map is Google Maps optimization and how to make the map work for each business individually.
Optimizing for Google Maps is one of the best ways for any roofer to get found because they will show up [...]
What Are The Important Building Blocks of Lead Nurturing for Roofers?
Lead generation is the first main goal of online roof company marketing strategies, with lead nurturing for roofers the second step of the lead conversion process.
Getting leads is only half the battle.
To convert them into actual sales, an effective lead nurturing strategy for roofers must be in place [...]
Lead Nurturing for Roofers – Turning Leads Into Conversions!
Lead nurturing for roofers is the critical process of guiding an interested roofing customer lead through the steps that will ultimately end with them converting, whether that is making a purchase, filling out a form, or completing some other marketing goal.
It involves the planning and execution of a lead [...]
What I Learned From Auditing 1000+ Roofer GMB Accounts!
Google My Business for roofers is perhaps the most important marketing tool that any roofer has for getting more business exposure and more customers.
This free GMB marketing resource for roofing companies is there to help every contractor build their brand and get more jobs.
It is also a critical [...]
How to Rank in Google Maps by Next Week!
Of all the important places where any local roofing business wants to be found, Google Maps for roofers is at the top of the list.
Ranking in the featured box on Google Maps for roof companies is the goal!
Why?
Because it’s where more people who do “near me” searches [...]
How to Rank #1 in Google for 1000+ Roofing Keywords!
It can definitely be confusing and challenging for roofers to understand how to use specific keywords to help rank higher in Google search results to achiever better results with SEO for roofers.
Are These Questions In Your Mind Right Now?
How do you know which keywords to even try to [...]
How to Steal Your Competitor’s SEO Strategy!
What can a roofing business owner do when their website is continually outranked on Google by local competitors?
There are a number of strategies that roofers SEO services can use to improve pagerank and some of them are pretty crafty.
Considering that one of the main challenges of achieving marketing [...]
The Amazing Relationship of Website Speed to Conversion Rates for Roofers!
Of all the things that can affect a website’s conversion rate and other digital marketing strategies for roof companies, great optimization is high up on the list and of all the things that can affect website optimization, site speed is high up on that list.
Why is fast site speed [...]
Do You Really Need Blogs to Rank Roofing Websites?
Are website blogs just a fad or do they actually help SEO content marketing for roofers?
Are they worth the time and money put into them in terms of being a part of successful SEO content marketing strategies for roofing or are they just website padding?
And if content marketing that includes [...]
3 Simple Hacks to Improve Roofing SEO Overnight!
SEO or search engine optimization is a fundamental necessity for all types of online marketing, including marketing for roofing businesses.
To generate the best SEO for roofers and benefit from this marketing technique, there are a few simple ideas that owners of roofing companies should implement with their websites and [...]
2022 Internet Marketing Blueprint for Your Roofing Company!
Internet marketing is not something that all roofers think about when deciding how to compete for more business in their communities.
Any business can advertise, but internet marketing for roofers involves a more specialized approach to generate high-quality leads that are increasingly likely to turn into actual customers.
Among the [...]
High Conversion Websites for Roofers – How Can I Make This Happen?
Creating conversions is the ultimate goal of every digital marketing strategy for roofers.
It is a measure of how well digital marketing tactics for roofing companies are working for a particular roof company as well as a means of determining what else can be done to improve the conversion rate.
[...]
Save Roof Company Google Ad Paid Clicks – Embrace Negative Keywords!
When creating PPC campaigns using Google Ads, it can be frustrating to see your ad budget being dwindled away on similar but irrelevant keyword searches that don’t relate to your roofing company at all.
Negative keywords, as these are called, can increase the cost of Google Ads campaigns for roofers, [...]
Google Ads – Why Is It A Key Marketing Tool for Roofers?
Google Ads is the updated, more versatile version of Google’s previous advertising platform Google AdWords.
Now a more capable platform that makes it easier to create Google Ads campaigns for advertising at the top of the Google search page and other Google properties, Ads is a marketing necessity for roofing [...]
Do You Know the Total Value of GMB for Local Roofing Company Searches?
As doing business online becomes more competitive every year, GMB marketing with free Google My Business pages can help every roofing company.
It is an essential tool used by professional GMB marketing agencies to get local roof companies noticed and bring in more sales.
How can a roofer benefit from [...]
Using Google My Business? Stats Show Your Roofing Company Should Be There!
Google My Business is an essential marketing tool that can help roofing companies succeed.
Though it may seem to be just one more social platform or directory site for roofers to worry about, the truth is that Google My Business marketing works and the statistics prove it.
The trick is [...]
What Types of SEO Will Bring Success for Roof Companies in 2022?
As the competition tightens for roofing companies marketing to local and nearby audiences, investing in effective SEO content marketing for roofers has never been more important.
When working with SEO firms for roofers, it is good to have a basic understanding of three main areas of focus that are addressed [...]
What Is The Role of SEO in 2022 Digital Marketing for Roofers?
Every January, SEO expert services for roofing contractors start off the new year in the same way by reviewing past marketing trends and techniques of the previous year, then determining the role that SEO must play for roofers in the upcoming year.
As change in the digital marketing world is [...]
A Blueprint for Roof Companies Email Marketing in Light of COVID-19!
Chances are that no matter what much business a roofing company has had, the COVID-19 pandemic has affected it or its customers somehow.
Based on this widespread impact, it’s critical that roof companies adjust their lead generation strategy plans to take into consideration how the attention of many consumers and [...]
How to Out-Market The Roofing Company Competition in 2022!
Digital marketing for roofers is fierce these days as more and more roofing companies expand their online presence.
This fact became especially notable in 2021 when the entire roof company landscape changed due to COVID-related business and financial changes.
With so much more competition online especially in local markets, roofers [...]
Why Use Integrated Marketing For My Roofing Company in 2022?
Digital marketing for roofers continues to get more defined and complex as time passes.
With social media becoming an important part of an effective digital marketing strategy for roofers, an important point to highlight as we prepare to head into 2022 is marketing integration and how to best use different [...]
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Digital Marketing for Roofers Needs Remarketing and Reputation Management!
The purpose of digital marketing for roofers is to help roofing companies develop their brands by increasing public awareness and drawing in new customers as a result.
While that may begin with things like advertising, social media use, and other promotional methods, marketing for roofers does not stop there.
Beyond [...]