About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofer Growth Hacks – Building Core Team Values With EOS!
To build a successful roofing business, contractors need much more than a good digital marketing strategy to bring in new customers.
In fact, a huge component at the root of good business growth is the employees and not the customers.
When all employees are on board with the same set [...]
Roofer Growth Hacks – Will Your Business Survive Without You?
The American dream for most roofers is having a successfully marketed business that grows over time while also affording them the ability to enjoy their companies and their lives.
Instead, many roofing contractors end up chained to their businesses, feverishly working on marketing and countless other managerial tasks to keep [...]
Roofer Growth Hacks – Cancel Unused Business Services!
Digital marketing may be a key element for getting more business, but growing a roofing business involves having the money accessible to do it.
What many roofers who have been struggling to make ends meet so they can expand their companies - while also scraping together a marketing budget - [...]
Roofer Growth Hacks – Season 1 Episode 6 – How to Get Your Roofing Company Business Ranked on the Map With Chris Hunter
Hot off the press! Google has updated its Google Business [...]
Roofer Growth Hacks – AI for Roofers!
Artificial intelligence is the talk of the town in the digital marketing field as marketing agencies everywhere are figuring out how and when to use it.
Based on how AI works, it is something that can be leveraged as part of a digital marketing strategy by some roofing company owners [...]
Roofers Workshop – The 2023 Guide to Google Maps!
Of all the places that a roofing contractor’s name needs to be seen every day, Google Maps is probably the most important!
The Google Maps 3 Pack is the most coveted spot for any roofer hoping to be found in a local Google search.
Making it to that spot can [...]
Roofer Growth Hacks – Season 1 Episode 5 – The New SEO Rules – Google Changed it all Again with Chris Hunter
Do you know the New SEO Rules? Did you know [...]
Roofer Growth Hacks – Season 1 Episode 4 – AI for Roofers with Chris Hunter
Are you interested in leveraging AI for your roofing business? [...]
Roofers – Learn How to Have A Profitable Roofing Business!
As any roofer following the RoofingSites.com digital marketing blogs and videos thus far surely understands, all of this content aims to help roofers grow their businesses.
A part of that focus will always lie in marketing, which is essential to keep any roof company increasing its brand awareness and bringing [...]
Roofers Workshop – New SEO Rules – Google Changed It All Again!
As frustrating as it might be, a Google fact that every person working in SEO for roofing contractors knows is that Google is constantly changing its search algorithm.
Though these changes are always to improve Google’s ability to serve high-quality pages to searchers who use the search engine, they can [...]
Make Your Nav Bar Simple – Keep 2 Things Only!
When setting up a business website, the best SEO strategy is to do it in a way that reduces distraction and more efficiently convinces viewers to convert.
As important as the other content on an SEO optimized website might be, a simple navigation bar should be at the top of [...]
Roofer Growth Hacks – Season 1 Episode 3 – Core Value & Culture with Alex Sezer
Roofers, would you like to stand out among other roofing [...]
Workshop – AI For Roofers!
Artificial intelligence or AI has begun to revolutionize SEO and digital marketing over the last year since the release of ChatGPT and similar AI products.
Though SEO consultants have been using various AI products for some time, many of the newer AI applications greatly expand what can be done with [...]
Overwhelming Advantages of SEO for Roofing Contractors!
For a long time, roofers relied only on word of mouth or advertising in the local paper or telephone directory to get roofing business within their communities.
Now, SEO to master the search engine has become a priority as the days of the local printed newspaper have faded.
Why should [...]
Roofer Growth Hacks – Season 1 Episode 2 – EOS for Roofers with Lyn Askin
Can your roofing business survive without you? Listen to today’s [...]
Learn How Lead Nurturing for Roofers Makes Closing Ratios Surge!
When roofers attract sales leads through their various marketing efforts, not every one of those leads will be ready to buy the moment it comes in.
This is where lead nurturing comes in, as it is the process of growing leads of potential interest into actual sales by helping them [...]
Roofer Growth Hacks – Season 1 Episode 1: Profit First with Greg Martin
Are you in Roofing? You NEED to listen to today’s [...]
Workshop – Profit First for Roofers!
While the goal of roofing company owners investing in digital marketing is to attract leads and bring in greater income, there is a big difference between income and profit.
Income generated as a result of effective marketing is the money that keeps the business going.
On the other hand, profit [...]
Roofers – Increase Website Conversions Using These 3 Things!
The purpose of every roofing website is to convert incoming marketing leads into active conversions.
When roofers invest in SEO services to bring in those leads, the last thing any of them want is for potential customers to reach their websites and then bounce.
The website has to be attention-grabbing [...]
Improve SEO Ranking for Roofing Companies With These Tips!
With so much local competition, SEO is a critical online marketing necessity for roofing companies to get ahead of the pack and stay there.
Improving SEO ranking starts with understanding how Google ranks web pages and then applying the SEO services that can accomplish it.
Effective SEO help can improve [...]
Roofers – Simplify Your Navigation to Increase Website Conversions!
Some of the most effective SEO techniques that can convert more high-quality leads to sales for roofing contractors are also some of the simplest.
At times, these marketing tips are so simple, that they get completely overlooked!
Interestingly, this first step SEO practice can increase website conversions and sales all [...]
Roofers – Increase Website Conversions With a Simplified Header!
The chief job of every roofer’s website is to convert leads.
As simple as that sounds, many roofers working on their website SEO don’t see this happening for one important reason.
People who reach a roofer’s website go there because they need something and if they don’t find what they [...]
Get More Roofing Sales Using A CRM!
One of the most common ways that roofers struggling to attract more customers with their SEO marketing actually lose potential sales is through disorganization.
Even though they are investing in roofers digital marketing, many of those leads seem to get lost along the way and never come to fruition.
Roofing [...]
Roofers – Get More Sales With Referral Partners!
The one thing that every roofing contractor out there wants is - more sales!
That’s why smart contractors invest in digital marketing to build awareness of their brand and attract more high-quality leads.
Yet there are other important ways to bring in more sales that complement digital marketing plans, like [...]