About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Workshop – AI For Roofers!
Artificial intelligence or AI has begun to revolutionize SEO and digital marketing over the last year since the release of ChatGPT and similar AI products.
Though SEO consultants have been using various AI products for some time, many of the newer AI applications greatly expand what can be done with [...]
Overwhelming Advantages of SEO for Roofing Contractors!
For a long time, roofers relied only on word of mouth or advertising in the local paper or telephone directory to get roofing business within their communities.
Now, SEO to master the search engine has become a priority as the days of the local printed newspaper have faded.
Why should [...]
Roofer Growth Hacks – Season 1 Episode 2 – EOS for Roofers with Lyn Askin
Can your roofing business survive without you? Listen to today’s [...]
Learn How Lead Nurturing for Roofers Makes Closing Ratios Surge!
When roofers attract sales leads through their various marketing efforts, not every one of those leads will be ready to buy the moment it comes in.
This is where lead nurturing comes in, as it is the process of growing leads of potential interest into actual sales by helping them [...]
Roofer Growth Hacks – Season 1 Episode 1: Profit First with Greg Martin
Are you in Roofing? You NEED to listen to today’s [...]
Workshop – Profit First for Roofers!
While the goal of roofing company owners investing in digital marketing is to attract leads and bring in greater income, there is a big difference between income and profit.
Income generated as a result of effective marketing is the money that keeps the business going.
On the other hand, profit [...]
Roofers – Increase Website Conversions Using These 3 Things!
The purpose of every roofing website is to convert incoming marketing leads into active conversions.
When roofers invest in SEO services to bring in those leads, the last thing any of them want is for potential customers to reach their websites and then bounce.
The website has to be attention-grabbing [...]
Improve SEO Ranking for Roofing Companies With These Tips!
With so much local competition, SEO is a critical online marketing necessity for roofing companies to get ahead of the pack and stay there.
Improving SEO ranking starts with understanding how Google ranks web pages and then applying the SEO services that can accomplish it.
Effective SEO help can improve [...]
Roofers – Simplify Your Navigation to Increase Website Conversions!
Some of the most effective SEO techniques that can convert more high-quality leads to sales for roofing contractors are also some of the simplest.
At times, these marketing tips are so simple, that they get completely overlooked!
Interestingly, this first step SEO practice can increase website conversions and sales all [...]
Roofers – Increase Website Conversions With a Simplified Header!
The chief job of every roofer’s website is to convert leads.
As simple as that sounds, many roofers working on their website SEO don’t see this happening for one important reason.
People who reach a roofer’s website go there because they need something and if they don’t find what they [...]
Get More Roofing Sales Using A CRM!
One of the most common ways that roofers struggling to attract more customers with their SEO marketing actually lose potential sales is through disorganization.
Even though they are investing in roofers digital marketing, many of those leads seem to get lost along the way and never come to fruition.
Roofing [...]
Roofers – Get More Sales With Referral Partners!
The one thing that every roofing contractor out there wants is - more sales!
That’s why smart contractors invest in digital marketing to build awareness of their brand and attract more high-quality leads.
Yet there are other important ways to bring in more sales that complement digital marketing plans, like [...]
Roofers – Want More Sales? Here’s Some Low Hanging Fruit!
The biggest request that most roofers investing in their SEO and digital marketing have is that they simply want more leads.
Effective SEO services will get them more leads over time, but there are also a few other ways for roofers to get more work that many may not realize.
[...]
Why Your Roofing Leads Suck and What To Do About It!
Lead generation for roofers is challenging, especially when so many of those leads reveal a dead end.
This is a common problem that many roofers face when working on lead generation and trying to get more sales, but do those leads actually suck or is there something more at stake?
[...]
What Do Lead Nurturing Strategies for Roofers Require?
To get ahead in a competitive local market, every roofer needs an effective lead nurturing strategy that can help them rise above other local roofing companies.
Yet exactly what should roofer's lead nurturing strategies address for them to be successful?
Before laying out specific techniques for achieving those goals, roofers [...]
Workshop – 2023 Digital Marketing Plan for Roofers!
With business planning for 2023 well underway, roofers investing in their digital marketing need to know what the current marketing trends are and which ones will be most beneficial for them.
To maximize lead generation and conversion, roofers need to have a clear digital marketing strategy that can get those [...]
Workshop – A 2023 Digital Marketing Plan for Roofers!
A new year is here and the first thing that every roofing company owner should be asking themselves is whether have they got a digital marketing plan for success prepared?
As famously stated by Benjamin Franklin, those who fail to plan, plan to fail, a concept that applies to digital [...]
2023 Goal Setting – A Workshop for Roofers
A new year is here and for every roofing company, that new year should start the same way.
To become more successful in the new year, every contractor should first assess their digital marketing successes and failures in the past year, then use that information to create new business and [...]
Why Should Roofers Work on Roofing SEO During the Winter?
Winter is almost here and with the dipping temperatures, some roofers might be seeing their work schedules slowing down.
This relaxation in the schedule offers the perfect opportunity for roofing contractors to work on their SEO strategies, both for today and the upcoming busy season.
Whether a contractor is in [...]
Roofers – Are You Following Up Enough On Your Sales Leads?
Getting inbound leads are the first mark of a successful lead generation campaign; however, many times these hot leads still require some nurturing since most don’t convert on their own and need a little help.
This is where the follow-up part of lead nurturing comes in, to prompt those leads [...]
#1 Secret for Instant Success With Roofing Cold Leads!
These days, digital marketing accounts for most of the marketing that roofing companies use to bring in new leads that result in sales and new work.
Though most roofers invest in at least some digital marketing, it is important to understand that leads are not yet sales and need to [...]
Crazy Simple Hack to Get Roofing Blog or Video Topics!
A blog is an essential content marketing tool that helps roofing contractors establish their companies online by becoming an authority that searchers can rely on for valuable information.
This type of roofing SEO content marketing involves creating quality content for people to consume, whether in the form of blog posts, [...]
Roofers – Maximizing Your Lead Flow With PPC and Google Ads?
The goal of effective marketing for roofers is to generate and nurture enough leads to keep growing the business.
Used effectively, paid advertising can be an important part of the overall marketing growth strategy.
With PPC and Google Ads, roofers can increase exposure to get a great number of high [...]
Insider Tips on Multiplying Roofing Websites Conversions!
The entire purpose for roofers to invest in lead nurturing strategies is to increase website conversions.
Unfortunately, many roofers fail to convert interested customers even though they are working on lead nurturing, mainly because of a simple problem that begins with their website.
Ideally, an effective website should be converting [...]