About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofer Growth Hacks with Lyn Askin – EOS For Roofers!
For any roofing company owner looking to grow their business, accessing and using the right tools is essential.
While digital marketing helps generate new leads for roofers and an effective digital marketing strategy is an integral component for creating that business growth, it is only one element of actual business [...]
Roofer Growth Hacks – Why You Should Pay Bills Early!
It’s common for roofers to wait until the last minute before paying their bills.
This concept of holding onto money until it is due or not paying bills until the roofing company itself gets paid may seem beneficial in some ways; however, it works against the Profit First method of [...]
Roofer Growth Hacks – How to Succeed With Chat GPT!
A tool that every busy roofer should be commanding to improve their internet marketing efforts is Chat GPT, one of many artificial intelligence applications.
Used correctly, AI like Chat GPT can help any roofer improve their SEO and get better results from their online marketing, while also helping them accomplish [...]
Workshop – Build The Ultimate Marketing Machine For Your Roofing Company!
In the world of business marketing, it is often thought that good SEO is all a roofing contractor needs to get more customers and grow their business.
While SEO services are an essential part of effective marketing, they are far from the only element that goes into it.
The goal [...]
Roofer Growth Hacks – Share Google Review Screenshots!
Online Google reviews are one of the most important drivers of SEO for roofers climbing their way to the top of the local search results.
The bigger question is, how can Google reviews be leveraged to get the most boost from them?
Read on to learn a simple, yet powerful [...]
Roofer Growth Hacks – Learn About Google’s E-E-A-T!
Organic search and mastering Google’s SEO algorithm are key factors for success in any type of digital marketing campaign for roofing companies.
One of the most important ways a roofer can improve their marketing SEO is by understanding the significance of E.E.A.T. and how Google acknowledges it.
With a focus on [...]
Roofer Growth Hacks – Season 1 Episode 10 – How to Dominate Google for Your Roofing Company with Chris Hunter
Become the FIRST Roofing Company that comes to mind in [...]
Roofer Growth Hacks – How to Use Chat GPT Prompts!
Artificial intelligence can be a useful tool to help roofers with their digital marketing and numerous other business management tasks.
The key to using this marketing tool most effectively is understanding prompts ;and how they work.
Read here to learn about prompts in ChatGPT as well as other AI applications [...]
Roofer Growth Hacks – Season 1 Episode 9 – How to Build the Ultimate Marketing Machine with Chris Hunter
How do you stand out as THE choice rather than [...]
Roofer Growth Hacks – Don’t Rely On AI For Your Strategy!
Artificial intelligence programs like Chat GPT are taking the internet and the marketing world by storm lately.
Used correctly, AI can be a helpful digital marketing tool for busy roofers, but not in all of the ways one may think.
Effective business marketing requires developing an effective marketing strategy and [...]
Roofer Growth Hacks – Do Your Core Values Evolve?
Roofing companies change as they grow.
As this growth happens, changes to different business management practices and marketing strategies will likely come with it.
Yet the one thing that should never change for a business is the company’s core values.
When properly determined, effective core values remain static, becoming a key [...]
Roofer Growth Hacks – Season 1 Episode 8 – How to Preposition Roofing Buyers for Sales by Using Lead Nurturing with Chris Hunter
Turn cold leads HOT with these easy steps! Today’s workshop [...]
Roofer Growth Hacks – Do You Correctly Hire New Employees?
Beyond the SEO marketing and skillful financial management, one of the most critical factors for growing any roofing company is having the right employees.
Employees can make or break a roofing business, especially when those businesses are small and depend on every employee having the same mindset for growing the [...]
Roofer Growth Hacks – Season 1 Episode 7 – The Power of Retargeting for Roofing Contractors with Chris Hunter
EASY and EFFECTIVE website marketing! This is the workshop ALL [...]
Roofer Growth Hacks – Transparency and Timeliness Is Vital!
When all is said and done, the most important factor that roof companies can count on to get and keep customers is their own transparency and timeliness.
Good digital marketing techniques may attract customers and pique their interest, but to please those customers and keep them coming back, they must [...]
Workshop – How to Pre-Position Roofing Buyers for Sales by Using Lead Nurturing
There is much more to increasing roofing sales than simply attracting more marketing leads with a digital marketing campaign.
In fact, considering that many leads come in cold and require a good deal of nurturing, attracting new leads should only be considered the first step to actually making more sales.
[...]
Roofer Growth Hacks – Let EOS Turn Chaos Into Order!
Disorganization is one of the main causes of stagnation within small roofing businesses that prevents them from progressing and attaining good business growth.
No matter how much effort and money is put into SEO and marketing, unless a roofing service has a good business organization structure, actually growing the company [...]
How to Get Your Roofing Company Ranked on Google Maps!
The most coveted online promotional listing spot for any roofing company is within the Google Maps 3-Pack that appears during local searches.
This listing, which shows up during “near me” searches for roofing contractors, provides essential business exposure to active leads in a contractor’s service area, plus the added bonus of [...]
Workshop – The Power of Retargeting for Roofing Contractors!
Getting great results from digital marketing takes time and money, something that every roofer who has been following the marketing workshops presented by RoofingSites.com knows by now.
Many of those contractors have been putting in the work and utilizing these essential marketing services and strategies, yet still want or need [...]
Roofer Growth Hacks – Building Core Team Values With EOS!
To build a successful roofing business, contractors need much more than a good digital marketing strategy to bring in new customers.
In fact, a huge component at the root of good business growth is the employees and not the customers.
When all employees are on board with the same set [...]
Roofer Growth Hacks – Will Your Business Survive Without You?
The American dream for most roofers is having a successfully marketed business that grows over time while also affording them the ability to enjoy their companies and their lives.
Instead, many roofing contractors end up chained to their businesses, feverishly working on marketing and countless other managerial tasks to keep [...]
Roofer Growth Hacks – Cancel Unused Business Services!
Digital marketing may be a key element for getting more business, but growing a roofing business involves having the money accessible to do it.
What many roofers who have been struggling to make ends meet so they can expand their companies - while also scraping together a marketing budget - [...]
Roofer Growth Hacks – Season 1 Episode 6 – How to Get Your Roofing Company Business Ranked on the Map With Chris Hunter
Hot off the press! Google has updated its Google Business [...]
Roofer Growth Hacks – AI for Roofers!
Artificial intelligence is the talk of the town in the digital marketing field as marketing agencies everywhere are figuring out how and when to use it.
Based on how AI works, it is something that can be leveraged as part of a digital marketing strategy by some roofing company owners [...]