About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofer Growth Hacks – Learn About Google Display Ads!
Google Ads are an affordable and convenient way for roofers to advertise their businesses to the people they want to reach most.
What many roofers may not realize about advertising with Google is that there are two different types of ads for building a Google Ads campaign that can get [...]
Roofer Growth Hacks – Season 1 Episode 14 – Your 2024 Digital Marketing Plan for Roofers
Become THE choice roofing company by using this marketing plan! [...]
Roofer Growth Hacks – Season 1 Episode 13 – It’s Not About You with Jonathan Cinelli!
These are the five principles of leadership you need in [...]
Recruiting – Who They Are Is More Important Than What They Know!
Employees can make or break a small business like a roofing company, depending on how good of a fit they are.
Hiring might be easy, but finding and retaining the right people is not always so simple.
The truth is that roofers should similarly view their recruitment efforts as they [...]
Your 2024 Digital Marketing Plan for Roofing Contractors!
It’s a new year and that means it is once again time for roofers to assess their digital marketing efforts over the past year and make new ones for 2024.
Success with SEO and online marketing requires good planning and goal setting, which starts with evaluating where current marketing plans [...]
Roofer Growth Hacks – Season 1 Episode 12 – How to Drive More Repeat and Referral Business with Email Marketing with Chris Hunter
In today’s podcast, we will be discussing the importance of [...]
Workshop – How to Dominate Google For Your Roofing Company!
In the world of digital marketing, the one thing that is ever-present is Google and every roof company owner’s need to dominate it.
Even though Google is constantly changing, making consistently staying on top of the SERPs a real challenge, roofers must conquer Google to stay at the top of [...]
Roofer Growth Hacks – How To Set Up Retargeting!
Retargeting is a cost-effective roofers marketing technique for getting the most out of lead generation by converting more leads with tracked advertising.
Though it might sound complex, creating a retargeting campaign for a roof company that follows leads around and posts new ads to them could not be easier.
Any [...]
Roofer Growth Hacks – Season 1 Episode 11 – Recruiting: Who They Are is More Important Than What They Know with Paul Sanneman
This is how you should be recruiting talent for your [...]
Roofer Growth Hacks – Increase Leads With Retargeting!
A website that converts at a high percentage is something that every roof company needs to build and grow their business.
Sadly, research shows that most roofer websites convert at less than 1% or only 1 new customer for every 100 that visit the website.
Knowing this, how can roofers [...]
Workshop – Drive Repeat and Referral Business With Email Marketing!
Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it.
Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work.
The secret that email marketers [...]
Roofer Growth Hacks – Use an Inconvenient Bank!
Growing a roofing company beyond its status quo may seem like an unattainable dream for many contractors, but with the right management style, it can become a reality in just a few years.
Naturally, good money management plus effective marketing strategies both play significant roles in business growth over the [...]
Workshop – How to Outrank Your Roofing Competition on Google!
The two primary purposes of roofing SEO are to help contractors get seen by more local customers and to outrank their local competition.
To outrank the competition, roofers must use digital marketing techniques that get the right responses from the Google search algorithm.
This month’s marketing for roofers workshop will [...]
Roofer Growth Hacks – Amp Up Your Google Reviews!
An important free SEO marketing tool that every roofer has available to them is their Google My Business directory page.
An essential and powerful part of that business directory page is the Google Reviews section.
So why do so many roofers not have enough customer reviews?
Google Reviews that drive [...]
Increase Roofing Website Conversions Using Strong CTAs
Getting customers to a roofing company’s website is half the battle fought using roofers digital marketing to increase incoming leads.
Once they are there, then what?
Assuming a roofer is already using other important digital marketing tactics to retain the attention of that lead, the next step is to get [...]
How Quickly Should Roofers Follow Up On Incoming Leads?
Time is money and this is something that every busy roofing contractor knows.
Lead nurturing is money, too, as this is what lands the roofing jobs by converting interested leads.
Lead follow-up time is the critical point where lead nurturing strategies and time combine.
While roofing company owners might understand [...]
What’s Your Big Hairy Audacious Goal For Your Roofing Company?
Goal setting is essential for planning digital marketing and business growth overall.
Every roofing business owner investing in a digital marketing plan already knows this, especially those who have been paying attention to recent RoofingSites.com video workshops.
Yet what many don’t fully realize is the different types of goals that [...]
Roofer Growth Hacks with Lyn Askin – EOS For Roofers!
For any roofing company owner looking to grow their business, accessing and using the right tools is essential.
While digital marketing helps generate new leads for roofers and an effective digital marketing strategy is an integral component for creating that business growth, it is only one element of actual business [...]
Roofer Growth Hacks – Why You Should Pay Bills Early!
It’s common for roofers to wait until the last minute before paying their bills.
This concept of holding onto money until it is due or not paying bills until the roofing company itself gets paid may seem beneficial in some ways; however, it works against the Profit First method of [...]
Roofer Growth Hacks – How to Succeed With Chat GPT!
A tool that every busy roofer should be commanding to improve their internet marketing efforts is Chat GPT, one of many artificial intelligence applications.
Used correctly, AI like Chat GPT can help any roofer improve their SEO and get better results from their online marketing, while also helping them accomplish [...]
Workshop – Build The Ultimate Marketing Machine For Your Roofing Company!
In the world of business marketing, it is often thought that good SEO is all a roofing contractor needs to get more customers and grow their business.
While SEO services are an essential part of effective marketing, they are far from the only element that goes into it.
The goal [...]
Roofer Growth Hacks – Share Google Review Screenshots!
Online Google reviews are one of the most important drivers of SEO for roofers climbing their way to the top of the local search results.
The bigger question is, how can Google reviews be leveraged to get the most boost from them?
Read on to learn a simple, yet powerful [...]
Roofer Growth Hacks – Learn About Google’s E-E-A-T!
Organic search and mastering Google’s SEO algorithm are key factors for success in any type of digital marketing campaign for roofing companies.
One of the most important ways a roofer can improve their marketing SEO is by understanding the significance of E.E.A.T. and how Google acknowledges it.
With a focus on [...]
Roofer Growth Hacks – Season 1 Episode 10 – How to Dominate Google for Your Roofing Company with Chris Hunter
Become the FIRST Roofing Company that comes to mind in [...]