The two primary purposes of roofing SEO are to help contractors get seen by more local customers and to outrank their local competition.

To outrank the competition, roofers must use digital marketing techniques that get the right responses from the Google search algorithm.

This month’s marketing for roofers workshop will cover exactly how to do that and get more customers as a result!

What Affects Ranking On Google?

A common myth that many roofers have about ranking with Google is that digital marketing is all about the keywords.

While keywords are an essential part of effective online marketing for roofing companies and need to be researched and well-chosen, there is actually a lot more to ranking than just tossing a few keywords on a roofing company website.

Google relies on EEAT or Expertise, Experience, Authority, and Trustworthiness, the four main elements that the search algorithm tries to identify in webpage content to decide how relevant that page is and whether it should be recommended based on a specific search.

Naturally, the more relevant the page is and the stronger those four characteristics are, the higher in the SERPs a page will appear.

How Is EEAT Achieved to Get Good Pagerank for Roofing Company Websites?

Once roofing contractors understand what EEAT is and how it affects their position on the SERPs, outranking the competition by implementing the right marketing strategies becomes easier.

Creating pages that display Expertise, Experience, Authority, and Trustworthiness and get the attention of the search algorithm in various ways does start with keywords; however, it also involves many other marketing techniques for roof companies that build engagement.

Strategies that do this include content marketing, the use of landing pages, building quality backlinks, and even sizing up high-ranking competitor roofing websites within a local market to analyze what they are doing right, then implementing those same ideas.

Learn How to Achieve Top Pagerank Using EEAT!

Chris from RoofingSites.com discusses all of this and much more in this month’s one-hour information-packed workshop on SEO marketing and winning in the SERPs.

Listen in as he explains not just how to achieve EEAT with website content and other marketing content, but also presents an easy-to-follow outline for creating SEO optimized landing pages, audits a live, high-ranking roofing website, and much more.

Master the SERPs and Outrank Your Roofing Competition With These Marketing Strategies

Mastering the SERPs to achieve higher pagerank can be challenging, but it gets easier when roofers understand the digital marketing methods that work to do just that.

Using the different marketing strategies discussed in Chris’ digital marketing workshop, methods which he proves to be effective at the start of the lesson, any roofer can learn marketing for roof companies that achieves higher pagerank.

Local roofing contractors can beat their competition to the top of the SERPs page with their own roofing ranking machine!