About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofer Growth Hacks – Season 2 Episode 8 – Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Best Practices for Roofing Lead Nurturing!
Effective lead nurturing practices are crucial for converting potential customers into loyal clients in the competitive roofing industry.
Attracting leads with an effective marketing campaign is only the first step of what should be an ongoing lead marketing and nurturing process to ensure higher conversion rates.
Roofing contractors can build [...]
Roofer Growth Hacks – S2E7 – Scaling Your Roofing Company: Expert Tips from Pro-Accel Consulting with Jerry Aliberti
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Roofers – You Need A Text Call Back Campaign!
In the roofing industry, missed calls can mean lost opportunities.
A Call Text Back campaign ensures that every incoming call is acknowledged promptly, even when you're busy on the job.
This simple yet effective marketing strategy can help boost customer engagement and improve your chances of converting leads.
What Is [...]
Roofer Growth Hacks – Season 2 Episode 6 – The November State of Marketing for Roofers with Chris
Welcome to our latest episode of Roofer Growth Hacks, hosted [...]
Why Marketing Costs Will Always Spike in Quarter 4!
As the year winds down, roofing contractors often face a significant challenge - rising marketing costs.
In the fourth business quarter, expenses associated with advertising typically surge due to increased competition.
This trend can create anxiety for contractors who are trying to maintain their visibility and attract new clients at [...]
The 2024 Social Media Playbook for Roofing Companies!
A marketing detail that many roofers struggle with is social media.
Over the past few years, social media has gone from simply a social tool used by friends and family to a crucial marketing tool used by businesses of all kinds hoping to reach their targeted customer base.
This goes [...]
Accounting Strategy Trends Roofing Companies Should Leverage!
In the ever-evolving landscape of roofing, effective accounting strategies are crucial for maintaining a profitable business.
Roofing contractors face unique financial challenges and staying informed about industry accounting trends can help them avoid chaos while efficiently managing their books.
By leveraging technology and understanding customer dynamics, contractors can enhance their [...]
Roofer Growth Hacks – Season 2 Episode 5 – How to Build a Video Marketing Machine for Roofing Companies with Chris
Ready to build a powerful video marketing machine for your [...]
How to Build A Profitable Roofing Business by Understanding Your Numbers with Diane Gilson!
Accounting is likely one of a roofing contractor's least enjoyed and most ignored business management tasks.
Yet it is also one of the most crucial business functions that deserves more attention for its critical association with building good profits and sustainable business growth.
Growing a profitable roofing business without good [...]
The October State of Marketing for Roofers with Chris Hunter!
October is drawing to a close, bringing us a third of the way into the last quarter of 2024.
In this Roofer Growth Hacks episode, Chris from RoofingSites.com discusses some interesting factors regarding fourth-quarter marketing and other events affecting the overall marketing and sales landscape.
The best way for roofers to [...]
Roofer Growth Hacks – Season 2 Episode 4 – Systematize Your Roofing Operations: Work Less, Earn More with Todd Dawalt
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Contractor Evergreen Marketing Machine With Chris Hunter!
A big challenge that business owners face when addressing their marketing is that marketing trends and techniques change year after year.
If marketing is addressed as a technique instead of a strategy, there is always something new to learn and more to do, making marketing feel like an endless loop.
[...]
Roofer Growth Hacks – Season 2 Episode 3 – How to Build a Profitable Roofing Business by Understanding Your Numbers with Diane Gilson
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
Roofer Growth Hacks – Season 2 Episode 2 – The October State of Marketing for Roofers with Chris
Welcome to Roofer Growth Hacks, the podcast where we spotlight [...]
Skyrocket Your Topical Authority With AI-Driven Scripts!
A key to using an AI tool in marketing is knowing how to prompt the AI to generate topical authority.
Topical authority helps roofers predict the questions their target audience will ask to provide those answers and attract the most user attention.
Where Google is concerned, roofers whose websites and [...]
Local Service Ads Mastery For Roofers!
In today’s competitive business world, getting good recognition from the Google search engine should be every roofer’s goal.
Local service ads provide roofers with the most effective ways to reach the specific audience they are targeting: customers within their local service areas.
Roofers must focus their marketing efforts on attracting [...]
September State of Marketing for Roofers!
A significant challenge that every roofing company owner must face is that marketing demands change from week to week and month to month.
These changes are primarily brought about by changes within the roofing industry itself, which trickle down to a need to adjust marketing efforts to stay effective and [...]
Roofer Growth Hacks – Season 2 Episode 1 – The 2024 Social Media Playbook For Roofing Companies w/Chris
Elevate your roofing company’s marketing in 2024 with our essential [...]
Roofers Are Not Firefighters!
Although roofers may start their businesses as hands-on employees, growing a roofing company requires owners to progress from physical to managerial positions.
Unfortunately, for many less experienced roofing company owners lacking practical leadership skills, this often puts them into "firefighter" mode where they take on too much, focusing mainly on [...]
Roofer Growth Hacks – Season 1 Episode 49 – Season 1 Wrap Up with Chris Hunter
One season down and many more to come! Chris wraps [...]
Getting Your Marketing Right with Russ Stephens!
Whether a roofer is just starting their business, trying to grow it, or developing it with an exit retirement goal in mind, great marketing is a crucial element required to make all that happen.
Marketing involves much more than just placing a few ads; without skillful, effective marketing, no roofer [...]
Roofer Growth Hacks – Season 1 Episode 48 – How to Charge the RIGHT Price & Stock Up on Cash with Chris Crew
When things go south, you want to be the one [...]
Train AI On Your Company – Version 2!
Artificial Intelligence can simplify marketing for roofers and many other business owners.
For roofers just learning how to command their SEO marketing efforts, mastering how to prompt AI queries is vital.
In a previous marketing workshop, an introduction to how to train AI for an individual roofing company was made.
[...]