About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofers Are Not Firefighters!
Although roofers may start their businesses as hands-on employees, growing a roofing company requires owners to progress from physical to managerial positions.
Unfortunately, for many less experienced roofing company owners lacking practical leadership skills, this often puts them into "firefighter" mode where they take on too much, focusing mainly on [...]
Roofer Growth Hacks – Season 1 Episode 49 – Season 1 Wrap Up with Chris Hunter
One season down and many more to come! Chris wraps [...]
Getting Your Marketing Right with Russ Stephens!
Whether a roofer is just starting their business, trying to grow it, or developing it with an exit retirement goal in mind, great marketing is a crucial element required to make all that happen.
Marketing involves much more than just placing a few ads; without skillful, effective marketing, no roofer [...]
Roofer Growth Hacks – Season 1 Episode 48 – How to Charge the RIGHT Price & Stock Up on Cash with Chris Crew
When things go south, you want to be the one [...]
Train AI On Your Company – Version 2!
Artificial Intelligence can simplify marketing for roofers and many other business owners.
For roofers just learning how to command their SEO marketing efforts, mastering how to prompt AI queries is vital.
In a previous marketing workshop, an introduction to how to train AI for an individual roofing company was made.
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What Roofers Are Getting Wrong with Greg Hayne!
As simple as running a roofing business may initially seem, many roofers find out the hard way that this is not the case.
No two roofing companies are the same, nor are there any one-size-fits-all solutions for common business issues.
From marketing to company management to how to hire the [...]
Roofer Growth Hacks – Season 1 Episode 47 – The September State of Marketing for Roofers with Chris Hunter
What should roofers be paying attention to in Q4? Chris [...]
Be Ready to Sell Your Business Today!
Often, business owners like roofers go into business with the eventual goal to sell their companies at some point.
Whether that happens due to retirement or even just the desire to move on to some other business venture, knowing when and how to sell a roofing company is essential for [...]
Roofer Growth Hacks – Season 1 Episode 46: Roofers Are Not Firefighters with Vicki Suiter
You’re in the service industry, you didn’t sign up to [...]
Negotiate Better – 3 Must Know Tips!
Business success in a competitive field like roofing demands that contractors be able to negotiate well.
Negotiation is required in all aspects of their business, whether a roofer is trying to hook a customer, hire a great employee, or develop workable business management policies.
With practical negotiation skills, any roofer [...]
Roofer Growth Hacks – Season 1 Episode 45 – Local Service Ads Mastery for Roofers with Chris
Are you paying for Google Ads and seeing no results? [...]
Roofer Growth Hacks – Season 1 Episode 44 – Getting Your Marketing RIGHT with Russ Stephens
Are you looking to retire in the next 5 years? [...]
Roofer Growth Hacks – Season 1 Episode 43 – Train AI on Your Company! V.2
Have you ever created an executive assistant in minutes? In [...]
Hiring Rock Star Employees with Ryan Englin!
At the core of every roofing business is its employees, each of which plays a critical role as part of a smooth-turning, profitable machine.
Today, hiring great employees has become more difficult than it has ever been, especially for skilled service businesses like roofing.
In fact, hiring quality employees is [...]
Be A Better Leader in 3 Steps with Randy Goruk!
Strong, effective business leadership skills are a top-tier requirement for any roofer running their own roofing company.
To achieve success, roofers must know how to lead and coach their employees as well as effectively manage their overall business.
But how does the average roofing contractor develop those great leadership skills?
[...]
Roofer Growth Hacks – Season 1 Episode 42: Be Ready to Sell Your Business TODAY with Claudio Vilas
Are you looking to sell your business in the next [...]
Roofers – Learn How to Create Content Using AI!
AI tools like Chat GPT have taken the digital marketing world by storm over the past few years.
While there had initially been a hesitation to adopt AI for digital marketing tasks like creating website content such as landing pages and blogs, this is no longer the case as the [...]
Roofer Growth Hacks – Season 1 Episode 41 – Train AI on Your Company with Chris
Did you know you can train AI on your own [...]
Stop Stealing From Your Family with Tom Reber!
One of the saddest realities that many of today’s roofers struggle with is not making a decent salary despite all the effort they put into their businesses.
Roofers who do not pay themselves enough because they feel they can’t afford to do this usually forosuffer the financial consequences of little [...]
Roofer Growth Hacks – Season 1 Episode 40 – Negotiate Better – 3 Must Know Tips with Moshe Cohen
Getting your foot in the door is hard enough, but [...]
AI For Roofers – Train AI On Your Company!
As the use of artificial intelligence for creating marketing content gains steam, keeping up with the fast-paced development of this technology is becoming a challenge.
While it is impossible for busy roofers looking to harness this power to know it all with their many other responsibilities, this series of instructional [...]
Roofer Growth Hacks – Season 1 Episode 39 – Skyrocket Your Topical Authority with AI-Driven Scripts with Chris
Creating content is the easiest way to become an authority [...]
Roofer Growth Hacks – Season 1 Episode 38 – Giving Roofers a Vacation with Sales with Ryan Groth
Are you ready to go on a vacation that is [...]
How to Price Your Services Using Profit First with Shawn Van Dyke!
One of the most challenging and controversial topics every roofer must confront is how to price their services for both competitiveness and profitability.
Getting the pricing game just right is essential to keep sales moving; however, getting it wrong can be detrimental to profitability and the growth of the whole business.
[...]