About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Contractor Evergreen Marketing Machine With Chris Hunter!
A big challenge that business owners face when addressing their marketing is that marketing trends and techniques change year after year.
If marketing is addressed as a technique instead of a strategy, there is always something new to learn and more to do, making marketing feel like an endless loop.
[...]
Roofer Growth Hacks – Season 2 Episode 3 – How to Build a Profitable Roofing Business by Understanding Your Numbers with Diane Gilson
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
Roofer Growth Hacks – Season 2 Episode 2 – The October State of Marketing for Roofers with Chris
Welcome to Roofer Growth Hacks, the podcast where we spotlight [...]
Skyrocket Your Topical Authority With AI-Driven Scripts!
A key to using an AI tool in marketing is knowing how to prompt the AI to generate topical authority.
Topical authority helps roofers predict the questions their target audience will ask to provide those answers and attract the most user attention.
Where Google is concerned, roofers whose websites and [...]
Local Service Ads Mastery For Roofers!
In today’s competitive business world, getting good recognition from the Google search engine should be every roofer’s goal.
Local service ads provide roofers with the most effective ways to reach the specific audience they are targeting: customers within their local service areas.
Roofers must focus their marketing efforts on attracting [...]
September State of Marketing for Roofers!
A significant challenge that every roofing company owner must face is that marketing demands change from week to week and month to month.
These changes are primarily brought about by changes within the roofing industry itself, which trickle down to a need to adjust marketing efforts to stay effective and [...]
Roofer Growth Hacks – Season 2 Episode 1 – The 2024 Social Media Playbook For Roofing Companies w/Chris
Elevate your roofing company’s marketing in 2024 with our essential [...]
Roofers Are Not Firefighters!
Although roofers may start their businesses as hands-on employees, growing a roofing company requires owners to progress from physical to managerial positions.
Unfortunately, for many less experienced roofing company owners lacking practical leadership skills, this often puts them into "firefighter" mode where they take on too much, focusing mainly on [...]
Roofer Growth Hacks – Season 1 Episode 49 – Season 1 Wrap Up with Chris Hunter
One season down and many more to come! Chris wraps [...]
Getting Your Marketing Right with Russ Stephens!
Whether a roofer is just starting their business, trying to grow it, or developing it with an exit retirement goal in mind, great marketing is a crucial element required to make all that happen.
Marketing involves much more than just placing a few ads; without skillful, effective marketing, no roofer [...]
Roofer Growth Hacks – Season 1 Episode 48 – How to Charge the RIGHT Price & Stock Up on Cash with Chris Crew
When things go south, you want to be the one [...]
Train AI On Your Company – Version 2!
Artificial Intelligence can simplify marketing for roofers and many other business owners.
For roofers just learning how to command their SEO marketing efforts, mastering how to prompt AI queries is vital.
In a previous marketing workshop, an introduction to how to train AI for an individual roofing company was made.
[...]
What Roofers Are Getting Wrong with Greg Hayne!
As simple as running a roofing business may initially seem, many roofers find out the hard way that this is not the case.
No two roofing companies are the same, nor are there any one-size-fits-all solutions for common business issues.
From marketing to company management to how to hire the [...]
Roofer Growth Hacks – Season 1 Episode 47 – The September State of Marketing for Roofers with Chris Hunter
What should roofers be paying attention to in Q4? Chris [...]
Be Ready to Sell Your Business Today!
Often, business owners like roofers go into business with the eventual goal to sell their companies at some point.
Whether that happens due to retirement or even just the desire to move on to some other business venture, knowing when and how to sell a roofing company is essential for [...]
Roofer Growth Hacks – Season 1 Episode 46: Roofers Are Not Firefighters with Vicki Suiter
You’re in the service industry, you didn’t sign up to [...]
Negotiate Better – 3 Must Know Tips!
Business success in a competitive field like roofing demands that contractors be able to negotiate well.
Negotiation is required in all aspects of their business, whether a roofer is trying to hook a customer, hire a great employee, or develop workable business management policies.
With practical negotiation skills, any roofer [...]
Roofer Growth Hacks – Season 1 Episode 45 – Local Service Ads Mastery for Roofers with Chris
Are you paying for Google Ads and seeing no results? [...]
Roofer Growth Hacks – Season 1 Episode 44 – Getting Your Marketing RIGHT with Russ Stephens
Are you looking to retire in the next 5 years? [...]
Roofer Growth Hacks – Season 1 Episode 43 – Train AI on Your Company! V.2
Have you ever created an executive assistant in minutes? In [...]
Hiring Rock Star Employees with Ryan Englin!
At the core of every roofing business is its employees, each of which plays a critical role as part of a smooth-turning, profitable machine.
Today, hiring great employees has become more difficult than it has ever been, especially for skilled service businesses like roofing.
In fact, hiring quality employees is [...]
Be A Better Leader in 3 Steps with Randy Goruk!
Strong, effective business leadership skills are a top-tier requirement for any roofer running their own roofing company.
To achieve success, roofers must know how to lead and coach their employees as well as effectively manage their overall business.
But how does the average roofing contractor develop those great leadership skills?
[...]
Roofer Growth Hacks – Season 1 Episode 42: Be Ready to Sell Your Business TODAY with Claudio Vilas
Are you looking to sell your business in the next [...]
Roofers – Learn How to Create Content Using AI!
AI tools like Chat GPT have taken the digital marketing world by storm over the past few years.
While there had initially been a hesitation to adopt AI for digital marketing tasks like creating website content such as landing pages and blogs, this is no longer the case as the [...]