About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofer Growth Hacks – Season 1 Episode 41 – Train AI on Your Company with Chris
Did you know you can train AI on your own [...]
Stop Stealing From Your Family with Tom Reber!
One of the saddest realities that many of today’s roofers struggle with is not making a decent salary despite all the effort they put into their businesses.
Roofers who do not pay themselves enough because they feel they can’t afford to do this usually forosuffer the financial consequences of little [...]
Roofer Growth Hacks – Season 1 Episode 40 – Negotiate Better – 3 Must Know Tips with Moshe Cohen
Getting your foot in the door is hard enough, but [...]
AI For Roofers – Train AI On Your Company!
As the use of artificial intelligence for creating marketing content gains steam, keeping up with the fast-paced development of this technology is becoming a challenge.
While it is impossible for busy roofers looking to harness this power to know it all with their many other responsibilities, this series of instructional [...]
Roofer Growth Hacks – Season 1 Episode 39 – Skyrocket Your Topical Authority with AI-Driven Scripts with Chris
Creating content is the easiest way to become an authority [...]
Roofer Growth Hacks – Season 1 Episode 38 – Giving Roofers a Vacation with Sales with Ryan Groth
Are you ready to go on a vacation that is [...]
How to Price Your Services Using Profit First with Shawn Van Dyke!
One of the most challenging and controversial topics every roofer must confront is how to price their services for both competitiveness and profitability.
Getting the pricing game just right is essential to keep sales moving; however, getting it wrong can be detrimental to profitability and the growth of the whole business.
[...]
Roofer Growth Hacks – Season 1 Episode 37 – Hiring Rock Star Employees with Ryan Englin
How you can hire rock stars for your empire! Ryan [...]
Roofer Growth Hacks- Season 1 Episode 36 – Be a Better Leader in 3-Steps with Randy Goruk
What does it mean to be a better leader? Randy [...]
The 10 Disciplines for Successful Roofers with Rob Dube
Every roofer in business today started their company with high hopes for success and profitability and for many contractors, reaching that success has been especially challenging.
Since there is a huge learning curve relating to good business management, effective digital marketing, and good hiring practices for a roofing company owner [...]
Roofer Growth Hacks – Season 1 Episode 35 – AI for Roofers: How to Create Content Using AI
AI can look intimidating, where do we start, roofers!? Today’s [...]
The Recipe for Priceless Marketing with Hugh Liddle!
An essential detail that roofing company owners must understand to keep their businesses growing is the connection between marketing and sales as well as how they differ.
Business marketing may be the first step for getting leads and attracting customers, but without a strong sales team to support those efforts, [...]
Roofer Growth Hacks – Season 1 Episode 34 – Stop Stealing from Your Family with Tom Reber
Your edge is in the discipline of creating connection. Tom [...]
Be The Boss You’re Supposed To Be With Al Levi!
As unique as every roofing business may be from every other roofing or contracting business, there is one factor that is the same for all of them.
Every business requires the development of a unique management system that works for it and then allows it to efficiently function.
To achieve [...]
The Ultimate Guide to Ranking on Google Maps For Roofers!
Though it has been said time and time again, ranking on Google Maps is still one of the most important marketing achievements that every roofer must strive for to dominate their local competition.
Yet getting into the Maps 3-Pack via effective SEO and other marketing techniques gets more challenging every [...]
Roofer Growth Hacks – Season 1 Episode 33 – Ultimate Guide to Ranking on Google Maps for Roofers with Chris
Roofers! Dominate your competition by ranking on Google Maps! Today, [...]
Roofers – You’re Hiring The Wrong Way With Ryan Englin!
Every roofing contractor knows how valuable good employees are for helping them operate and grow their business.
What most don’t know is how to hire the right employees that can make business growth possible.
From marketing and sales staff to skilled contractors to perform all the roofing jobs, every roofing company owner [...]
Roofer Growth Hacks – Season 1 Episode 32 – What Roofers Are Getting Wrong! with Greg Hayne
Are you holding your own business back? Greg Hayne with [...]
Rapid Results for Roofers with Derek Isaac!
Growing a roofing business involves more than just good marketing to get new customers.
It requires good systems to be in place to facilitate serving those customers so the business can then take on even more customers.
Without effective management systems, roofers will quickly reach a plateau in their company’s [...]
Roofer Growth Hacks – Season 1 Episode 31 – How to Price Your Services using Profit First with Shawn Van Dyke
You can’t outwork the math of your business! Shawn Van [...]
Workshop – The New 2024 SEO Formula For Roofers!
The one thing that roofers need to keep in mind about marketing and SEO as time passes is that it is ever-changing.
While some of the SEO techniques used to generate leads and sales may be the same, the ways those techniques get used can differ as time passes.
2024 has [...]
Roofer Growth Hacks – Season 1 Episode 30 – The 10 Disciplines for Successful Roofers with Rob Dube
What is your 10-year vision? In this episode, Rob shares [...]
How to Protect Your Profits With Eric Fortenberry!
To make profits and grow their businesses, roofers must generate income higher than their business operating expenses.
That formula remains the same, regardless of how much a contractor spends on marketing to attract new customers and get new jobs.
Unless they can knowingly operate at a profit and keep operating [...]