About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Private Equity in the Roofing Business – Opportunity or Risk?
The roofing industry is undergoing a seismic shift as private equity firms increasingly turn their attention to this sector.
This trend offers roofing business owners both promise and peril, forcing leaders to rethink their strategies and clarify their long-term goals.
Whether to position for acquisition, build a legacy, or compete [...]
Expert Tips for Scaling A Roofing Company with Jerry Aliberti!
Scaling a roofing company requires more than just securing additional projects; it entails a holistic approach that integrates strategic planning, operational excellence, and an unwavering dedication to continuous improvement.
Growth in the roofing industry often comes with unique challenges, including managing workforce dynamics, maintaining consistent cash flow, and staying ahead [...]
Roofer Growth Hacks – Season 2 Episode 12 – What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Technology, Marketing, and Automation Secrets for Success with Tom Houghton!
In today's fast-paced roofing industry, leveraging technology and staying ahead of emerging trends are essential for achieving sustainable growth.
From streamlining operations with advanced tools to enhancing customer engagement through innovative practices, modern roofing businesses have more opportunities than ever to optimize their workflows.
This week's Roofer Growth Hacks episode [...]
Systemizing your Roofing Company For Growth & Success with Danny Kerr!
Running a successful roofing business goes beyond merely managing daily operations.
Systemization - creating repeatable, scalable processes - is critical for growth, sustainability, and profitability.
In this episode of Roofer Growth Hacks, we explore how to build a franchise-like system for roofing businesses without the overhead of franchise fees.
The [...]
Roofer Growth Hacks – Season 2 Episode 11 – The December 2024 State of Marketing for Roofers.
In this episode, we dive into the latest trends and [...]
Roofer Growth Hacks Season 1 Wrap-up With Chris Hunter!
2024 is coming to a close and so is the first season of Roofer Growth Hacks marketing and business tips with Chris from RoofingSites.com.
In this first season, Chris hosted a whopping 50 episodes, with more than half of them including interviews with roofing and contracting industry experts, offering critical [...]
How to Build A Video Marketing Machine for Roofing Companies!
As local competition among roofers increases, developing an effective digital marketing strategy has become more critical than ever before.
Today, one of the best emerging marketing techniques to add to a marketing plan that will help a contractor rise above their competition and become more memorable in their service area [...]
How to Charge the Right Price and Stock Up on Cash with Chris Crew!
The correct pricing of roofing services is a crucial aspect that can make or break a business.
It is a common challenge that many roofing company owners face in their quest to build a profitable business.
The temptation to underprice their services to attract more customers is strong, but it [...]
Roofer Growth Hacks – Season 2 Episode 10 – How to Implement Marketing Automation to Supercharge Your Lead Conversion With Chris
In this session, we’ll explore the crucial steps to optimizing [...]
Roofer Growth Hacks – Season 2 Episode 9 – Systemizing your Roofing Company For Growth and Success with Danny Kerr
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Systemize Your Roofing Operations – Work Less, Earn More w/Todd Dawalt!
An essential goal for every business owner hoping to grow their company should always be to earn more while working less.
While this might seem like a particularly lofty goal for roofers, it can be achieved with proper business organization and management.
A key factor for doing just that is [...]
Roofer Growth Hacks – Season 2 Episode 8 – Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Best Practices for Roofing Lead Nurturing!
Effective lead nurturing practices are crucial for converting potential customers into loyal clients in the competitive roofing industry.
Attracting leads with an effective marketing campaign is only the first step of what should be an ongoing lead marketing and nurturing process to ensure higher conversion rates.
Roofing contractors can build [...]
Roofer Growth Hacks – S2E7 – Scaling Your Roofing Company: Expert Tips from Pro-Accel Consulting with Jerry Aliberti
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Roofers – You Need A Text Call Back Campaign!
In the roofing industry, missed calls can mean lost opportunities.
A Call Text Back campaign ensures that every incoming call is acknowledged promptly, even when you're busy on the job.
This simple yet effective marketing strategy can help boost customer engagement and improve your chances of converting leads.
What Is [...]
Roofer Growth Hacks – Season 2 Episode 6 – The November State of Marketing for Roofers with Chris
Welcome to our latest episode of Roofer Growth Hacks, hosted [...]
Why Marketing Costs Will Always Spike in Quarter 4!
As the year winds down, roofing contractors often face a significant challenge - rising marketing costs.
In the fourth business quarter, expenses associated with advertising typically surge due to increased competition.
This trend can create anxiety for contractors who are trying to maintain their visibility and attract new clients at [...]
The 2024 Social Media Playbook for Roofing Companies!
A marketing detail that many roofers struggle with is social media.
Over the past few years, social media has gone from simply a social tool used by friends and family to a crucial marketing tool used by businesses of all kinds hoping to reach their targeted customer base.
This goes [...]
Accounting Strategy Trends Roofing Companies Should Leverage!
In the ever-evolving landscape of roofing, effective accounting strategies are crucial for maintaining a profitable business.
Roofing contractors face unique financial challenges and staying informed about industry accounting trends can help them avoid chaos while efficiently managing their books.
By leveraging technology and understanding customer dynamics, contractors can enhance their [...]
Roofer Growth Hacks – Season 2 Episode 5 – How to Build a Video Marketing Machine for Roofing Companies with Chris
Ready to build a powerful video marketing machine for your [...]
How to Build A Profitable Roofing Business by Understanding Your Numbers with Diane Gilson!
Accounting is likely one of a roofing contractor's least enjoyed and most ignored business management tasks.
Yet it is also one of the most crucial business functions that deserves more attention for its critical association with building good profits and sustainable business growth.
Growing a profitable roofing business without good [...]
The October State of Marketing for Roofers with Chris Hunter!
October is drawing to a close, bringing us a third of the way into the last quarter of 2024.
In this Roofer Growth Hacks episode, Chris from RoofingSites.com discusses some interesting factors regarding fourth-quarter marketing and other events affecting the overall marketing and sales landscape.
The best way for roofers to [...]
Roofer Growth Hacks – Season 2 Episode 4 – Systematize Your Roofing Operations: Work Less, Earn More with Todd Dawalt
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]