As local competition among roofers increases, developing an effective digital marketing strategy has become more critical than ever before.

Today, one of the best emerging marketing techniques to add to a marketing plan that will help a contractor rise above their competition and become more memorable in their service area is video.

Whether just starting to toy with the idea of adding video to your marketing efforts or it is a new idea and you have no idea how to even begin with it, this marketing Workshop is for you!

Keep reading and watching to learn how to build a video marketing machine to help your roofing firm get in front of more customer eyes, build a positive reputation, and increase sales.

Why Should Roofers Start Using Video in Their Marketing?

Video marketing may seem new and maybe even extra to a roofer, but the fact remains that 86% of today’s businesses are using it to enhance their marketing efforts.

Roofing companies are no different from any other business in terms of their marketing and efforts to reach more potential customers and increase sales.

The rise in popularity of video marketing stems from statistics that show the average person watches 8 to 16 hours of online videos each week.

Since 82% of internet traffic is now video traffic, it stands to reason that videos have become a more favorable method for consuming content.

As consumer attention spans shorten and people increasingly devote time to watching videos, any company that does not include video in its marketing plan will be left behind.

What Benefits Does Video Marketing Offer A Roofing Company?

With so many people watching videos today, Google has now incorporated video into its SEO algorithms and how it assigns value to webpages and videos.

Video is now another vital tool business owners can use to improve their organic SEO and PageRank.

Additionally, video is great for reputation building, as it allows customers to get to know the company and its employees as well as get a feel for the services they offer and how they perform their work.

This type of trust-building through Google and with viewers directly is essential for marketing success and growing a roofing business in a competitive service area.

Learn How To Use Video In Any Roofing Company Marketing Campaign

In this month’s marketing workshop, Chris from RoofingSites.com goes over the how and why of video marketing to help roofing contractors embrace this essential technique as part of their overall marketing strategy!

Expand Roofer Marketing Results With A Video Marketing Machine

There is no doubt about it - video content is an essential part of a well-rounded marketing strategy for reaching more customers and growing a roofing business.

Learn about what video content to produce, how to do it, and so much more in this month’s invaluable marketing Workshop.

Access more marketing Workshops and other great content for roofing company owners by visiting RoofingSites.com.

While you are there, schedule a free marketing call with Chris and don’t forget to click this link to receive a copy of his book, “The Ultimate Guide to Digital Marketing for Roofers” free of charge!