About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Know Your Numbers – The Key to Roofing Business Success with Valerie Grandinetti
Running a successful roofing business requires more than just quality craftsmanship - it demands strong financial management.
Key insights can help roofing business owners maximize profitability, improve cash flow, and navigate labor shortages.
This article and Roofer Growth Hacks episode explore the fundamental financial principles that can make or break [...]
Roofer Growth Hacks – Season 2 Episode 21 – AI For Roofers With Chris Hunter
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofer Growth Hacks – Season 2 Episode 20 – Know Your Numbers: The Key to Roofing Business Success with Valerie Grandinetti
Welcome to Roofer Growth Hacks! In this episode, we sit [...]
Roofer Growth Hacks – Season 2 Episode 19 – Why Process Comes Before People In Business Growth with Dr. Jessica Stahl
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
Are You Missing Out On Free Roofing Leads with Evan Hoffman
Building a roofing business requires more than just expertise on the roof; it demands strategic marketing, efficient operations, and the ability to connect with customers.
A key factor in achieving these goals is referrals as well as how referral systems and other unique marketing techniques can attract leads and increase [...]
From Pilot to Coach – Steve Rozenberg’s Business Growth Lessons!
The journey from one career to another, becoming a successful business coach in the process, offers valuable insights for entrepreneurs, particularly those in the roofing industry.
It highlights the importance of resilience, adaptability, and strategic thinking, essential traits for anyone looking to overcome challenges and grow their business sustainably.
This [...]
Roofer Growth Hacks – Season 2 Episode 18 – The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers With Chris
Welcome to the latest episode of Roofer Growth Hacks: The [...]
The January State of Marketing for Roofers!
The roofing industry faces unique challenges and opportunities, especially during the seasonal downtime in January.
It is a period that provides a valuable window for business owners to recalibrate their strategies, refine operations, and prepare for future growth.
This month’s State of Marketing for Roofers explores actionable insights on how [...]
Simple and Effective Advice for Transforming A Roofing Business!
Running a roofing business is no small feat.
With daily challenges like meeting client expectations, managing teams, and maintaining quality work, it can be easy to lose sight of what really drives long-term success -relationships.
A timeless piece of advice that can revolutionize your approach is to treat others as [...]
Roofer Growth Hacks – Season 2 Episode 17 – Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
How Systems Can Transform Your Roofing Business with David Jenyns!
Every business is built on systems, whether intentional or not.
Roofing businesses in particular deal with recurring processes such as client acquisition, project delivery, and resource management.
Without established systems in place, owners often find themselves stretched thin, juggling multiple roles and struggling to scale their businesses effectively.
Systems create [...]
Watching Podcasts Can Help Roofers Improve Their Businesses!
For roofing company owners, time is a precious commodity.
Between managing crews, ensuring client satisfaction, and planning for growth, it is easy to overlook opportunities for personal development.
Watching or listening to informative podcasts is one of the most efficient and impactful ways to gain insights and instructions on building [...]
Roofer Growth Hacks – Season 2 Episode 16 – From Pilot to Coach: Steve Rozenberg’s Business Growth Lessons
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
The roofing industry faces unique challenges regarding business scaling and sustaining company growth.
From managing finances to building efficient teams, roofing business owners often juggle multiple priorities.
The key to adequately managing these different priorities is identifying levels of urgency so the most pressing challenges can be addressed before they [...]
What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
The roofing industry faces unique challenges regarding business scaling and sustaining company growth.
From managing finances to building efficient teams, roofing business owners often juggle multiple priorities.
The key to adequately managing these different priorities is identifying levels of urgency so the most pressing challenges can be addressed before they [...]
Maximize Leads: Google Ads Services for Roof Companies!
In the competitive roofing industry, attracting high-quality leads is essential to growing your business.
While still valuable, traditional marketing methods often lack the precision and scalability needed to thrive in today's digital landscape.
Enter Google Ads: a powerful online advertising platform that helps roofing companies connect directly with potential customers [...]
Roofer Growth Hacks – Season 2 Episode 15 – The January State of Marketing for Roofers
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofer Growth Hacks – Season 2 Episode 14 – Your 2025 Digital Marketing Plan for Roofing Companies With Chris Hunter
In this episode, we dive into the 2025 digital marketing [...]
Your 2025 Digital Marketing Plan for Roofing Companies!
A structured digital marketing plan is vital for success in the competitive roofing industry.
With a new year right around the corner, there is no better time for roofers to address their digital marketing plans for 2025 so they can hit the ground running.
This month’s marketing workshop for roofers [...]
The December 2024 State of Marketing for Roofers!
Like any other sector, the roofing industry thrives on adaptability and innovation.
The December 2024 edition of the Roofer Growth Hacks podcast offers critical insights into marketing trends, strategies, and tools that roofers can adopt for success in 2025.
This article delves into some key takeaways from the episode, focusing [...]
Roofer Growth Hacks – Season 2 Episode 13 – How Systems Can Transform Your Roofing Business with David Jenyns
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
The November State of Marketing for Roofers!
It's already November, and with the end of the year right around the corner, the changes in the marketing landscape are ramping up.
This episode of Roofer Growth Hacks addresses the latest insights in marketing and sales strategies tailored for roofing businesses with 2025 on the horizon.
This month's episode [...]
The Hidden Power of Your Phone for Marketing!
In a world where technology evolves faster than ever, your smartphone is no longer just a tool for communication—it is a marketing powerhouse.
As we approach 2025, businesses and entrepreneurs have an incredible opportunity to harness the devices they carry daily to create impactful and engaging content.
With high-quality cameras [...]
How to Implement Marketing Automation to Super Charge Your Lead Conversion!
In today’s highly competitive roofing market, standing out and converting leads into loyal customers requires not just effort but also strategic automation.
Marketing automation has emerged as a revolutionary solution for businesses aiming to streamline their processes and maximize lead conversion.
It empowers organizations to manage workflows more efficiently while [...]