About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofer Growth Hacks – Season 3 Episode 1 – The Future of Roofing Sales – Live Video & Instant Estimates with James Hatfield
Welcome to Roofer Growth Hacks! In this episode, we sit [...]
March State of Marketing for Roofers!
The roofing industry is highly competitive and achieving sustained growth requires a combination of effective marketing, streamlined sales processes, and innovative use of technology. Roofing businesses must constantly adapt to changing customer expectations and market trends to stay ahead of the competition.
With spring around the corner and busier times [...]
Roofer Growth Hacks – Season 2 Episode 22 – Season Wrap Up + March State of Marketing for Roofers With Chris Hunter
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
AI For Roofers
Artificial Intelligence (AI) is revolutionizing various industries and the roofing sector is no exception. As technology advances, AI provides roofing businesses with tools that enhance efficiency, improve customer service, advance SEO marketing results, and optimize operations.
This article explores how AI is reshaping the roofing industry and how companies can [...]
Roofers – You Need to Invest in Marketing Not Just Trucks!
Contractors have no problem investing in trucks, tools, and equipment.
Walk into any hardware store, and you will see them eagerly spending on the latest gear; however, when it comes to investing in software, recruiting, or marketing, there is often hesitation.
Many contractors shy away from spending on online marketing, [...]
Know Your Numbers – The Key to Roofing Business Success with Valerie Grandinetti
Running a successful roofing business requires more than just quality craftsmanship - it demands strong financial management.
Key insights can help roofing business owners maximize profitability, improve cash flow, and navigate labor shortages.
This article and Roofer Growth Hacks episode explore the fundamental financial principles that can make or break [...]
Roofer Growth Hacks – Season 2 Episode 21 – AI For Roofers With Chris Hunter
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofer Growth Hacks – Season 2 Episode 20 – Know Your Numbers: The Key to Roofing Business Success with Valerie Grandinetti
Welcome to Roofer Growth Hacks! In this episode, we sit [...]
Roofer Growth Hacks – Season 2 Episode 19 – Why Process Comes Before People In Business Growth with Dr. Jessica Stahl
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
Are You Missing Out On Free Roofing Leads with Evan Hoffman
Building a roofing business requires more than just expertise on the roof; it demands strategic marketing, efficient operations, and the ability to connect with customers.
A key factor in achieving these goals is referrals as well as how referral systems and other unique marketing techniques can attract leads and increase [...]
From Pilot to Coach – Steve Rozenberg’s Business Growth Lessons!
The journey from one career to another, becoming a successful business coach in the process, offers valuable insights for entrepreneurs, particularly those in the roofing industry.
It highlights the importance of resilience, adaptability, and strategic thinking, essential traits for anyone looking to overcome challenges and grow their business sustainably.
This [...]
Roofer Growth Hacks – Season 2 Episode 18 – The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers With Chris
Welcome to the latest episode of Roofer Growth Hacks: The [...]
The January State of Marketing for Roofers!
The roofing industry faces unique challenges and opportunities, especially during the seasonal downtime in January.
It is a period that provides a valuable window for business owners to recalibrate their strategies, refine operations, and prepare for future growth.
This month’s State of Marketing for Roofers explores actionable insights on how [...]
Simple and Effective Advice for Transforming A Roofing Business!
Running a roofing business is no small feat.
With daily challenges like meeting client expectations, managing teams, and maintaining quality work, it can be easy to lose sight of what really drives long-term success -relationships.
A timeless piece of advice that can revolutionize your approach is to treat others as [...]
Roofer Growth Hacks – Season 2 Episode 17 – Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
How Systems Can Transform Your Roofing Business with David Jenyns!
Every business is built on systems, whether intentional or not.
Roofing businesses in particular deal with recurring processes such as client acquisition, project delivery, and resource management.
Without established systems in place, owners often find themselves stretched thin, juggling multiple roles and struggling to scale their businesses effectively.
Systems create [...]
Watching Podcasts Can Help Roofers Improve Their Businesses!
For roofing company owners, time is a precious commodity.
Between managing crews, ensuring client satisfaction, and planning for growth, it is easy to overlook opportunities for personal development.
Watching or listening to informative podcasts is one of the most efficient and impactful ways to gain insights and instructions on building [...]
Roofer Growth Hacks – Season 2 Episode 16 – From Pilot to Coach: Steve Rozenberg’s Business Growth Lessons
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
The roofing industry faces unique challenges regarding business scaling and sustaining company growth.
From managing finances to building efficient teams, roofing business owners often juggle multiple priorities.
The key to adequately managing these different priorities is identifying levels of urgency so the most pressing challenges can be addressed before they [...]
What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
The roofing industry faces unique challenges regarding business scaling and sustaining company growth.
From managing finances to building efficient teams, roofing business owners often juggle multiple priorities.
The key to adequately managing these different priorities is identifying levels of urgency so the most pressing challenges can be addressed before they [...]
Maximize Leads: Google Ads Services for Roof Companies!
In the competitive roofing industry, attracting high-quality leads is essential to growing your business.
While still valuable, traditional marketing methods often lack the precision and scalability needed to thrive in today's digital landscape.
Enter Google Ads: a powerful online advertising platform that helps roofing companies connect directly with potential customers [...]
Roofer Growth Hacks – Season 2 Episode 15 – The January State of Marketing for Roofers
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofer Growth Hacks – Season 2 Episode 14 – Your 2025 Digital Marketing Plan for Roofing Companies With Chris Hunter
In this episode, we dive into the 2025 digital marketing [...]
Your 2025 Digital Marketing Plan for Roofing Companies!
A structured digital marketing plan is vital for success in the competitive roofing industry.
With a new year right around the corner, there is no better time for roofers to address their digital marketing plans for 2025 so they can hit the ground running.
This month’s marketing workshop for roofers [...]