About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
The January State of Marketing for Roofers!
The roofing industry faces unique challenges and opportunities, especially during the seasonal downtime in January.
It is a period that provides a valuable window for business owners to recalibrate their strategies, refine operations, and prepare for future growth.
This month’s State of Marketing for Roofers explores actionable insights on how [...]
Simple and Effective Advice for Transforming A Roofing Business!
Running a roofing business is no small feat.
With daily challenges like meeting client expectations, managing teams, and maintaining quality work, it can be easy to lose sight of what really drives long-term success -relationships.
A timeless piece of advice that can revolutionize your approach is to treat others as [...]
Roofer Growth Hacks – Season 2 Episode 17 – Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
How Systems Can Transform Your Roofing Business with David Jenyns!
Every business is built on systems, whether intentional or not.
Roofing businesses in particular deal with recurring processes such as client acquisition, project delivery, and resource management.
Without established systems in place, owners often find themselves stretched thin, juggling multiple roles and struggling to scale their businesses effectively.
Systems create [...]
Watching Podcasts Can Help Roofers Improve Their Businesses!
For roofing company owners, time is a precious commodity.
Between managing crews, ensuring client satisfaction, and planning for growth, it is easy to overlook opportunities for personal development.
Watching or listening to informative podcasts is one of the most efficient and impactful ways to gain insights and instructions on building [...]
Roofer Growth Hacks – Season 2 Episode 16 – From Pilot to Coach: Steve Rozenberg’s Business Growth Lessons
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
The roofing industry faces unique challenges regarding business scaling and sustaining company growth.
From managing finances to building efficient teams, roofing business owners often juggle multiple priorities.
The key to adequately managing these different priorities is identifying levels of urgency so the most pressing challenges can be addressed before they [...]
What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
The roofing industry faces unique challenges regarding business scaling and sustaining company growth.
From managing finances to building efficient teams, roofing business owners often juggle multiple priorities.
The key to adequately managing these different priorities is identifying levels of urgency so the most pressing challenges can be addressed before they [...]
Maximize Leads: Google Ads Services for Roof Companies!
In the competitive roofing industry, attracting high-quality leads is essential to growing your business.
While still valuable, traditional marketing methods often lack the precision and scalability needed to thrive in today's digital landscape.
Enter Google Ads: a powerful online advertising platform that helps roofing companies connect directly with potential customers [...]
Roofer Growth Hacks – Season 2 Episode 15 – The January State of Marketing for Roofers
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofer Growth Hacks – Season 2 Episode 14 – Your 2025 Digital Marketing Plan for Roofing Companies With Chris Hunter
In this episode, we dive into the 2025 digital marketing [...]
Your 2025 Digital Marketing Plan for Roofing Companies!
A structured digital marketing plan is vital for success in the competitive roofing industry.
With a new year right around the corner, there is no better time for roofers to address their digital marketing plans for 2025 so they can hit the ground running.
This month’s marketing workshop for roofers [...]
The December 2024 State of Marketing for Roofers!
Like any other sector, the roofing industry thrives on adaptability and innovation.
The December 2024 edition of the Roofer Growth Hacks podcast offers critical insights into marketing trends, strategies, and tools that roofers can adopt for success in 2025.
This article delves into some key takeaways from the episode, focusing [...]
Roofer Growth Hacks – Season 2 Episode 13 – How Systems Can Transform Your Roofing Business with David Jenyns
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
The November State of Marketing for Roofers!
It's already November, and with the end of the year right around the corner, the changes in the marketing landscape are ramping up.
This episode of Roofer Growth Hacks addresses the latest insights in marketing and sales strategies tailored for roofing businesses with 2025 on the horizon.
This month's episode [...]
The Hidden Power of Your Phone for Marketing!
In a world where technology evolves faster than ever, your smartphone is no longer just a tool for communication—it is a marketing powerhouse.
As we approach 2025, businesses and entrepreneurs have an incredible opportunity to harness the devices they carry daily to create impactful and engaging content.
With high-quality cameras [...]
How to Implement Marketing Automation to Super Charge Your Lead Conversion!
In today’s highly competitive roofing market, standing out and converting leads into loyal customers requires not just effort but also strategic automation.
Marketing automation has emerged as a revolutionary solution for businesses aiming to streamline their processes and maximize lead conversion.
It empowers organizations to manage workflows more efficiently while [...]
Private Equity in the Roofing Business – Opportunity or Risk?
The roofing industry is undergoing a seismic shift as private equity firms increasingly turn their attention to this sector.
This trend offers roofing business owners both promise and peril, forcing leaders to rethink their strategies and clarify their long-term goals.
Whether to position for acquisition, build a legacy, or compete [...]
Expert Tips for Scaling A Roofing Company with Jerry Aliberti!
Scaling a roofing company requires more than just securing additional projects; it entails a holistic approach that integrates strategic planning, operational excellence, and an unwavering dedication to continuous improvement.
Growth in the roofing industry often comes with unique challenges, including managing workforce dynamics, maintaining consistent cash flow, and staying ahead [...]
Roofer Growth Hacks – Season 2 Episode 12 – What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
Welcome to Roofer Growth Hacks! In this episode, we’re joined [...]
Technology, Marketing, and Automation Secrets for Success with Tom Houghton!
In today's fast-paced roofing industry, leveraging technology and staying ahead of emerging trends are essential for achieving sustainable growth.
From streamlining operations with advanced tools to enhancing customer engagement through innovative practices, modern roofing businesses have more opportunities than ever to optimize their workflows.
This week's Roofer Growth Hacks episode [...]
Systemizing your Roofing Company For Growth & Success with Danny Kerr!
Running a successful roofing business goes beyond merely managing daily operations.
Systemization - creating repeatable, scalable processes - is critical for growth, sustainability, and profitability.
In this episode of Roofer Growth Hacks, we explore how to build a franchise-like system for roofing businesses without the overhead of franchise fees.
The [...]
Roofer Growth Hacks – Season 2 Episode 11 – The December 2024 State of Marketing for Roofers.
In this episode, we dive into the latest trends and [...]
Roofer Growth Hacks Season 1 Wrap-up With Chris Hunter!
2024 is coming to a close and so is the first season of Roofer Growth Hacks marketing and business tips with Chris from RoofingSites.com.
In this first season, Chris hosted a whopping 50 episodes, with more than half of them including interviews with roofing and contracting industry experts, offering critical [...]