About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Focus on Employee Retention by Building Workplace Culture!
In the roofing industry where skilled labor is essential, employee turnover can be a costly and persistent challenge. Hiring new employees involves significant expenses and a considerable amount of time. Instead, roofing contractors should focus on employee retention by fostering a strong workplace culture. A positive culture not only boosts [...]
Is Your Roofing Company Struggling to Scale? This Will Help!
Many roofing companies find themselves at a standstill, unable to grow beyond a certain point. They often rely on outdated lead generation methods, such as word of mouth and the owner's personal efforts; however, to truly scale your roofing business as well as build your brand and reputation without creating [...]
Roofer Growth Hacks – Season 3 Episode 21 – Why 87% of Roofing Companies Struggle to Scale (And How to Fix It) w/Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofers – Are You Doing This to Add Millions in Sales Each Year?
Are you a roofing contractor seeking to substantially increase your revenue? The secret to unlocking substantial growth might be simpler than you think. In today's digital age, mastering the art of SEO and digital marketing is no longer optional, it is essential. While many roofers rely on traditional methods, a [...]
Learn Here What to Post on Your Roofing Social Media!
Running a roofing business in today's competitive market demands more than just exceptional craftsmanship; it requires a comprehensive digital marketing strategy to connect with potential clients and maintain a strong online presence.
A common hurdle many roofing businesses face is identifying consistent, engaging content for their social media platforms. If [...]
Roofers – Get the Most from Google Ads With This Guide!
In today's competitive landscape, roofing companies need every advantage they can get. One of the most powerful tools available is Google Ads; however, simply setting up a campaign is not enough. This blog will explore how roofers can optimize their SEO and marketing efforts to achieve tangible results with Google [...]
Roofer Growth Hacks – Season 3 Episode 20 – Branding & Marketing In The Age Of AI With Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Stay on Top With July’s State of Marketing Update for Roofers!
As we enter a new financial quarter, July is the ideal time for roofers to establish achievable business goals that align with their annual objectives. Think about what big projects you can tackle over the next three months to drive your business forward. This may include launching a new [...]
Is Your AI Assistant Custom Trained For Your Company?
In today's fast-paced business environment, leveraging artificial intelligence or AI can significantly enhance efficiency and productivity. Yet the true power of AI is unlocked when it is custom-trained to understand the nuances of your specific organization. This approach ascertains that your AI assistant is not just another generic tool but [...]
Does Roofer Podcasting Sound Too Hard? Watch This to Get Started!
Are you a roofing contractor looking for innovative ways to enhance your marketing strategy and improve your SEO? The thought of podcasting might seem complex, but it does not have to be! Creating simple, informative audio or video content can significantly improve your search engine rankings and foster deeper connections [...]
Roofer Growth Hacks – Season 3 Episode 19 – July State of Marketing For Roofers With Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Learn How to Increase Your Local Brand 10X with Podcasting!
In today's dynamic digital landscape, standing out from the crowd requires innovative marketing strategies. Podcasting, a medium often underestimated, presents a golden opportunity to amplify your local brand presence and forge deeper connections with your target audience. This comprehensive guide will walk you through the steps of leveraging podcasting to [...]
Keep Up With the State of Marketing in May as Roofing Gets Busy!
As the roofing season ramps up in May, contractors across the country are gearing up for one of the busiest times of the year. But while the jobs pour in, one question remains: Is your marketing keeping up? The latest episode of Roofer Growth Hacks gives a powerful May State [...]
Keep Up with the Competition with Great Digital Marketing!
In the ever-evolving world of roofing, staying relevant has become increasingly difficult. Even for the most experienced contractors, the landscape has undergone a dramatic shift. The rise of new roofing companies, particularly since 2020, has increased competition in the industry. Traditional methods, such as word-of-mouth and relying on a long-established [...]
How Is The State of Marketing for Roofers This April?
The roofing industry continues to evolve rapidly, especially when it comes to online visibility and lead generation. With major changes in SEO, advancements in AI and fresh strategies for leveraging local ads, roofing companies need to stay ahead to remain competitive. This article and accompanying Roofer Growth Hacks podcast cover [...]
How Is AI Reshaping the Roofing Industry? AI Experts Panel!
In the age of rapid technological evolution, the roofing industry is no exception to the digital transformation sweeping across local service sectors. From AI-powered tools to automated customer service, roofers today have more opportunities than ever before to enhance their online marketing, increase efficiency, and scale their businesses. Artificial intelligence [...]
The #1 Platform for Roofing Buyer Intent is Google!
If you are in the roofing business and looking to grow your leads and increase conversions, here is a truth bomb you cannot ignore - Google is where serious buyers are searching. While Facebook and Instagram certainly have value in your marketing mix, relying on them as your primary lead [...]
Google Still Dominates the Search World – Here Is Why!
For two decades, one search engine has reigned supremeand recent data shows that its lead remains virtually unchallenged, largely due to effective SEO strategies and its resilient integration with services like Google Maps and Google My Business. Despite the buzz around new AI models, this search engine continues to capture [...]
Roofers – Learn this AI-Powered Social Strategy to Get More Sales!
In today's hyper-competitive market, roofing contractors need every possible advantage to stand out and secure more business. Are you struggling to translate your social media marketing efforts into tangible sales growth? It is time to fundamentally rethink your marketing strategy and harness the transformative power of Artificial Intelligence or AI. [...]
Roofer Growth Hacks – Season 3 Episode 18 – The Ultimate Guide To Google Ads for Roofers w/ Chris
In this power-packed episode, we break down how roofing companies [...]
Roofer Growth Hacks – Season 3 Episode 17 – The AI-Powered Social Strategy for Roofers With Chris
In this power-packed episode, we break down The AI-Powered Social [...]
Why Roofing Reviews Matter More Than Ever!
In today's digital landscape, a strong online presence is paramount for any roofing business and roofer reviews are at the heart of it. Traditional marketing tactics alone no longer suffice; potential clients are increasingly relying on online reviews to guide their decisions. If your business lacks a proactive review management [...]
Revisiting SEO in the Age of AI – Is SEO Dead?
The digital marketing landscape is constantly evolving and the rapid advancement of artificial intelligence or AI has ignited a crucial debate: Is traditional search engine optimization, commonly known as SEO, approaching its twilight years or can it adapt and thrive in this new era? Marketing experts are currently exploring this [...]
Season 3 Episode 16 – Roofing Insights: How Podcasting Can 10x Your Local Brand with Megan Ellsworth
Welcome to Roofer Growth Hacks! In this episode, I sit [...]