About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Systems vs. Discipline: The Real Breakthrough for Roofing Owners with Jason Todd – Roofer Growth Hacks – Season 4 Episode 2
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode [...]
Roofers – Are You Practicing this Non-Negotiable Marketing Habit?
In the current digital age, a strong online presence is non-negotiable for roofers looking to thrive. Effective marketing strategies are essential, and one habit stands out as absolutely critical: prioritizing an SEO mobile-first design. Is your roofing business truly embracing this marketing fundamental, or are you missing out on a significant [...]
Build A High-Converting Website and Increase Lead Conversions!
In today's digital landscape, your website is often the first interaction potential customers have with your business. Is it a lead-generating machine, or just another pretty face on the internet? Building a high-converting SEO website is crucial for optimizing your marketing efforts and converting online visitors into paying clients. This [...]
This Small Change Can Increase Your Roofing Sales Overnight!
In the highly competitive roofing industry, effective marketing strategies and consistent lead generation are paramount for achieving sustainable success. While many contractors focus on elaborate advertising campaigns and complex digital tactics, a surprisingly simple yet profoundly impactful change can significantly boost your sales almost overnight: optimizing your inbound call system. [...]
How to Build a High-Converting Roofing Website With Chris – Roofer Growth Hacks – Season 4 Episode 1
Welcome to Roofer Growth Hacks by RoofingSites.com. In this first [...]
Does Your Company Have A Follow-Up System to Capture More Leads?
In the competitive roofing industry, effective lead generation and marketing strategies are crucial for business growth; however, many roofing companies miss a significant opportunity by not having a resilient follow-up system in place. A staggering number of companies fail to consistently engage with potential customers after the initial contact, resulting [...]
Does Your Company Have A Follow-Up System to Capture More Leads?
In the competitive roofing industry, effective lead generation and marketing strategies are crucial for business growth; however, many roofing companies miss a significant opportunity by not having a resilient follow-up system in place. A staggering number of companies fail to consistently engage with potential customers after the initial contact, resulting [...]
Keeping Up With Changes Via the August State of Marketing!
The roofing industry is constantly evolving and staying up-to-date with the latest trends is crucial for success. In this August State of Marketing episode, we are exploring essential strategies to help roofing contractors like you thrive. From mastering SEO and optimizing your online presence to gathering stellar roofer reviews and [...]
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Why is Strong Brand Building So Essential for Roofers?
In today's competitive market, establishing a strong brand is no longer optional, it is essential for roofers looking to expand. With the rise of voice assistants and the evolving digital landscape, brand recognition can be a crucial factor in determining whether potential customers choose one brand over another. This article [...]
Keeping Up with Branding and Marketing for Roofers In The Age Of AI!
In the age of AI, roofers must adapt their branding and marketing strategies to remain competitive. This article explores how to leverage AI tools and techniques to enhance your brand, understand your target audience, and create effective digital marketing campaigns. By embracing these strategies, roofers can build a strong brand [...]
Roofer Growth Hacks – Season 3 Episode 22 – August State of Marketing For Roofers & Season Wrap Up W/ Chris
Welcome to Roofer Growth Hacks by RoofingSites.com. In this solo [...]
Focus on Employee Retention by Building Workplace Culture!
In the roofing industry where skilled labor is essential, employee turnover can be a costly and persistent challenge. Hiring new employees involves significant expenses and a considerable amount of time. Instead, roofing contractors should focus on employee retention by fostering a strong workplace culture. A positive culture not only boosts [...]
Is Your Roofing Company Struggling to Scale? This Will Help!
Many roofing companies find themselves at a standstill, unable to grow beyond a certain point. They often rely on outdated lead generation methods, such as word of mouth and the owner's personal efforts; however, to truly scale your roofing business as well as build your brand and reputation without creating [...]
Roofer Growth Hacks – Season 3 Episode 21 – Why 87% of Roofing Companies Struggle to Scale (And How to Fix It) w/Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Roofers – Are You Doing This to Add Millions in Sales Each Year?
Are you a roofing contractor seeking to substantially increase your revenue? The secret to unlocking substantial growth might be simpler than you think. In today's digital age, mastering the art of SEO and digital marketing is no longer optional, it is essential. While many roofers rely on traditional methods, a [...]
Learn Here What to Post on Your Roofing Social Media!
Running a roofing business in today's competitive market demands more than just exceptional craftsmanship; it requires a comprehensive digital marketing strategy to connect with potential clients and maintain a strong online presence.
A common hurdle many roofing businesses face is identifying consistent, engaging content for their social media platforms. If [...]
Roofers – Get the Most from Google Ads With This Guide!
In today's competitive landscape, roofing companies need every advantage they can get. One of the most powerful tools available is Google Ads; however, simply setting up a campaign is not enough. This blog will explore how roofers can optimize their SEO and marketing efforts to achieve tangible results with Google [...]
Roofer Growth Hacks – Season 3 Episode 20 – Branding & Marketing In The Age Of AI With Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
Stay on Top With July’s State of Marketing Update for Roofers!
As we enter a new financial quarter, July is the ideal time for roofers to establish achievable business goals that align with their annual objectives. Think about what big projects you can tackle over the next three months to drive your business forward. This may include launching a new [...]
Is Your AI Assistant Custom Trained For Your Company?
In today's fast-paced business environment, leveraging artificial intelligence or AI can significantly enhance efficiency and productivity. Yet the true power of AI is unlocked when it is custom-trained to understand the nuances of your specific organization. This approach ascertains that your AI assistant is not just another generic tool but [...]
Does Roofer Podcasting Sound Too Hard? Watch This to Get Started!
Are you a roofing contractor looking for innovative ways to enhance your marketing strategy and improve your SEO? The thought of podcasting might seem complex, but it does not have to be! Creating simple, informative audio or video content can significantly improve your search engine rankings and foster deeper connections [...]
Roofer Growth Hacks – Season 3 Episode 19 – July State of Marketing For Roofers With Chris
Welcome to the latest episode of Roofer Growth Hacks, hosted [...]
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Learn How to Increase Your Local Brand 10X with Podcasting!
In today's dynamic digital landscape, standing out from the crowd requires innovative marketing strategies. Podcasting, a medium often underestimated, presents a golden opportunity to amplify your local brand presence and forge deeper connections with your target audience. This comprehensive guide will walk you through the steps of leveraging podcasting to [...]