About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofers – Avoid this Profit-Destroying Business Management Task!
Running a roofing company is hard enough what with sales, installations, staffing, customer service, and trying to grow through smart marketing and SEO. But there is one task that sucks time and profits from roofing businesses like a leaky roof in a thunderstorm: back-end paperwork. If you are spending endless [...]
Roofer Growth Hacks – Season 3 Episode 13 – 2025 Local Service Ads Mastery for Roofers With Chris Hunter
Welcome to Roofer Growth Hacks! In this episode, We’re breaking [...]
What Is An Essential Factor for Growing Your Roofing Company?
Growing a roofing company in today's competitive landscape takes more than just offering quality service. One of the most essential factors for success is knowing how to reach the right customers. While having a business coach can provide valuable insight and accountability, it is the combination of strategic marketing, personalized [...]
Roofer Growth Hacks – Season 3 Episode 12 – AI Marketing Round Table With John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter
Welcome to Roofer Growth Hacks! In this episode, We are [...]
Overcoming Growth Challenges to Creatively Build a Roofing Empire!
Growing a service-based business like a roofing company requires a strategic approach. This post dives into the core elements necessary to navigate the competitive roofing landscape, focusing on overcoming growth hurdles with innovative systems, organic SEO, targeted marketing, and a deep understanding of your ideal customer. Discover actionable insights on [...]
Roofers – Do You Have An End Goal Visualized to Work Toward Today?
In the fast-paced world of roofing, it is easy to get caught up in the day-to-day hustle of quotes, repairs, installations, and invoices. But take a step back and ask yourself where you want your business to be in 5, 10, or even 20 years? Without a clearly defined destination, [...]
Reaching Out to Former Roofing Clients? Do This for Better ROI!
Roofing business owners work hard to generate marketing leads - but are you making the most of the ones you already have? Here is a powerful stat to know - you are eight times more likely to sell to a past customer than to a brand-new lead. Yet many roofing [...]
Roofer Growth Hacks – Season 3 Episode 11 – From $200 and a Landscaping Trailer To a 12-Acre Roofing HQ – The PRO Roofing Journey With Mellisa and James Parker
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
Roofing Customer Reviews Are Essential – Are You Asking for Them?
If you are a roofing company owner looking to grow your business, your reputation online is everything. In today's digital-first marketplace, online reviews are no longer optional, they are essential to your local SEO and visibility on Google Maps. The question then becomes: Are you actively asking for them after [...]
Learn These Leadership Secrets to Grow Your Roofing Business!
Are you a roofing business owner striving to scale your company and cultivate a high-performing team? Leadership is the cornerstone of business expansion and in this blog post, we will uncover potent insights shared by a renowned leadership expert. We will delve into strategies to amplify your leadership prowess, supercharge [...]
Key Marketing Strategies For Roofers to Master Google Maps in 2025!
In the increasingly competitive world of roofing, simply providing quality service is not enough. To truly thrive, you need a resilient online presence that positions you as the only choice for homeowners in your area. In this comprehensive guide, we will uncover the secrets to SEO and marketing for dominating [...]
Why Process Comes Before People in Business Growth with Dr. Jessica Stahl
In the roofing industry and in business in general, a company's structure and operation significantly impact its growth.
Many entrepreneurs make the mistake of hiring people first and figuring out processes later.
As explained in this week's Roofer Growth Hacks episode, sustainable growth begins with establishing processes before hiring people.
[...]
Why Aren’t You Cross-Selling Your Roofing Leads?
When it comes to marketing for roofers, most companies focus on generating new leads. But what about the leads you have already closed? Are you maximizing the potential of your existing customer base?
If you ask your sales team whether they are actively cross-selling, the answer is probably no. Yet, [...]
How AI Is Helping Redesign Processes with Chris Hunter
Artificial Intelligence or AI is revolutionizing business operations, particularly in industries like SEO and digital marketing, which every other business relies on.
By automating tasks, analyzing data, and optimizing decision-making, AI enables companies to scale efficiently and reduce operational costs.
Instead of replacing employees, AI is an exoskeleton that enhances [...]
Roofer Growth Hacks – Season 3 Episode 10 – Leadership Secrets Every Roofer Must Know With Dr. William Attaway
Welcome to Roofer Growth Hacks! In this episode, We sit [...]
Roofer Growth Hacks – Season 3 Episode 9 – The 2025 Guide to Ranking on Google Maps For Roofers With Chris Hunter
Welcome to Roofer Growth Hacks! In this episode, we break [...]
Are You Putting In the Hard Work to Get Ahead in Roofing?
In today's roofing industry, it is easy for small companies to feel overwhelmed by the presence of big-name competitors. These larger companies often have more crews, more marketing dollars, and more brand recognition. But that does not mean smaller roofing businesses cannot compete or win. In fact, many local roofing [...]
Got Plenty of SEO Landing Pages? Your Business Needs Them!
When it comes to effective marketing for roofing contractors, one element that often gets overlooked is landing pages. These powerful tools are crucial to online visibility, local search rankings, and most importantly, getting qualified leads. If your current SEO provider is not creating custom landing pages for your roofing business, [...]
Roofer Growth Hacks – Season 3 Episode 8 – The May State of Marketing for Roofers With Chris
Welcome to Roofer Growth Hacks! In this episode, We are [...]
Are You Investing in Google Guaranteed and Local Service Ads?
If you are a roofing contractor aiming to generate more leads in your local area, it is time to look beyond traditional marketing tactics. Tools like Google Guaranteed Ads and Local Service Ads or LSAs are changing the game for roofing companies. When combined with strong SEO and targeted Google [...]
A Look at the Status of Roofing Sales in 2025 with Ryan Groth!
The roofing industry is evolving rapidly and 2025 brings new challenges as well as opportunities for roofing business owners. With rising competition, economic shifts, and changing homeowner expectations, the ability to adapt has never been more important. Roofers are now required to go beyond traditional sales tactics and embrace a [...]
Roofer Growth Hacks – Season 3 Episode 7 – AI Experts Panel With Jonathan Mast, John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter
Welcome to Roofer Growth Hacks! In this episode, we’re sharing [...]
Roofer Growth Hacks – Season 3 Episode 6 – State of Sales for Roofers with Ryan Groth
Welcome to Roofer Growth Hacks! In this episode, I sit [...]
Roofers – Here Is Your New 2025 SEO Formula!
In today's digital age, the roofing industry faces unprecedented challenges in online marketing. With more businesses entering the field and Google's algorithms constantly evolving, staying ahead requires a solid SEO strategy that is consistently updated and fine-tuned. Roofing companies must focus on proven techniques to dominate search rankings and attract [...]