About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Roofers – Are You Walking Away from Easy Sales?
In the competitive roofing industry, many businesses focus solely on securing the initial job, collecting payment, and moving on to the next project. While this approach may seem efficient, it often leaves significant revenue untapped. Are you as a roofer, unintentionally walking away from easy sales by neglecting the lucrative [...]
Roofers – Are You Walking Away from Easy Sales?
In the competitive roofing industry, many businesses focus solely on securing the initial job, collecting payment, and moving on to the next project. While this approach may seem efficient, it often leaves significant revenue untapped. Are you as a roofer, unintentionally walking away from easy sales by neglecting the lucrative [...]
Is Your Roofing Business Using A Resell Flywheel?
In the competitive roofing industry, standing out requires more than quality workmanship; it demands a strategic approach to customer engagement and revenue generation. Are you maximizing your roofing business potential? A resell flywheel can transform how you connect with customers and drive continuous revenue streams. This marketing strategy revolves around [...]
Is Your Roofing Business Using A Resell Flywheel?
In the competitive roofing industry, standing out requires more than quality workmanship; it demands a strategic approach to customer engagement and revenue generation. Are you maximizing your roofing business potential? A resell flywheel can transform how you connect with customers and drive continuous revenue streams. This marketing strategy revolves around [...]
Grow Your Profits with Upsell|Cross-Sell Marketing Campaigns!
Are you a roofing company owner looking to boost your bottom line? It is time to think beyond the initial sale and tap into the power of upsell and cross-sell marketing campaigns. Many roofing businesses focus solely on landing new clients, but a goldmine of opportunity lies within your existing [...]
The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers – Roofer Growth Hacks – Season 4 Episode 7
Welcome to Roofer Growth Hacks! In this episode, we’re breaking [...]
What Does Specializing Mean for Roofing Contractors?
In the dynamic and highly competitive roofing industry, contractors continually seek strategies to gain a competitive edge. One of the most impactful decisions a roofing business can make is whether to operate as a general contractor, offering a broad spectrum of services, or to specialize in a specific niche.
When [...]
Scale Your Business Faster by Becoming A Specialty Contractor!
In the dynamic world of roofing and construction, general contractors often find themselves spread thin, juggling a multitude of tasks and struggling to achieve sustainable and scalable growth. While versatile, the traditional business model can lead to inefficiencies, diluted expertise, and a constant battle for qualified leads. But what if [...]
A Great Way to Get More Referrals From A Consistent Source!
As a roofing contractor, you are always looking for reliable ways to boost your lead generation and keep your business thriving. While digital marketing and SEO strategies are essential, one of the most effective methods for consistent lead generation is building strong referral relationships. In this blog, we will explore [...]
How Specialty Contractors Scale Faster than GCs with Jeremy Owens – Roofer Growth Hacks – Season 4 Episode 6
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, [...]
Build the Ultimate Roofing Referral Machine to Grow Your Company!
Are you ready to transform your roofing company into a lead-generating powerhouse? In today's competitive market, relying solely on traditional SEO methods is no longer enough. You need a marketing system that consistently brings in high-quality leads and that is where building an “Ultimate Roofing Referral Machine” comes in. This [...]
Are You Taking Advantage of These 3 Free Business Growth Tools?
As a roofing company owner, you are always looking for ways to grow your business and increase revenue. While strategies like Google Ads and traditional advertising can be effective, do not overlook the power of free business tools that can significantly impact your revenue. These marketing tools require time and [...]
Learn to Grow Your Roofing Business with These Effective Methods!
Are you a roofing contractor seeking to expand your business and increase your profitability? The roofing industry can be competitive, but with the right strategies, you can achieve significant growth. This guide explores the proven methods that successful roofing businesses employ to thrive, covering everything from marketing tactics to operational [...]
Schema is Critical for SEO – Are You Using It In Your Marketing?
The current digital landscape presents ongoing challenges for businesses seeking to differentiate themselves in search engine results. While traditional SEO and marketing tactics remain important, leveraging schema markup can provide a significant edge. Schema is code that helps search engines understand your business, services, and content in a more structured [...]
How to Build the Ultimate Referral Machine for Roofers with Chris Hunter – Roofer Growth Hacks – Season 4 Episode 5
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, [...]
Keeping Up With the State of Marketing for Roofers in September!
In today's dynamic business environment, roofing companies need more than just expertise in their craft. A well-defined marketing plan, bolstered by advanced SEO techniques, is crucial for attracting new clients and achieving sustainable growth. As artificial intelligence becomes increasingly integrated into search technologies, it is essential to refine your marketing [...]
Keeping Up With the State of Marketing for Roofers in September!
In today's dynamic business environment, roofing companies need more than just expertise in their craft. A well-defined marketing plan, bolstered by advanced SEO techniques, is crucial for attracting new clients and achieving sustainable growth. As artificial intelligence becomes increasingly integrated into search technologies, it is essential to refine your marketing [...]
From $3M to $10M in One Year – Indy Roof & Restoration Success Story with Aaron Christy – Roofer Growth Hacks – Season 4 Episode 4
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, [...]
What Is the Difference Between Discipline and Systems in Roofing?
Running a roofing company demands more than just technical expertise; it requires a strategic approach to managing your operations, team, and customer relationships. As a roofing company owner, you are not only a skilled tradesperson but also a business leader who needs to optimize every facet of your organization. Understanding [...]
How Roofing Companies Should and Should Not Use AI for Business!
In today’s rapidly evolving digital landscape, roofing companies are constantly seeking innovative ways to enhance their operations, boost marketing efforts, and improve overall SEO performance. Artificial Intelligence or AI has emerged as a powerful tool, but it is crucial to understand both its potential and limitations. This guide helps roofing [...]
September State of Marketing for Roofers With Chris – Roofer Growth Hacks – Season 4 Episode 3
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, [...]
Grow Your Roofing Business with Systems and Discipline!
Are you a roofing company owner looking to scale your business and achieve sustainable growth? It is time to shift your focus from just doing the work to mastering the disciplines and systems that drive success. Many roofing businesses start strong but plateau due to a lack of structured processes [...]
How Does AI Help You Find More Local Customers?
Artificial Intelligence or AI has moved beyond a futuristic concept to become a practical and essential marketing tool, offering significant enhancements to your ability to attract local customers in today’s competitive landscape. For roofing company owners seeking to amplify their reach and connect with more clients in their service areas, [...]
Is Your SEO Strategy Keeping Up With Google?
In today's fiercely competitive digital arena, roofing contractors need a dynamic and resilient SEO and marketing strategy to not just survive but thrive. Google, the gatekeeper of online visibility, changes its search algorithm at an astonishing rate, impacting your website's ranking, lead generation, and overall business growth. Let's explore why [...]