About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
How to Develop a Productive Lead Nurturing Strategy For Roofers!
The best way to get more actual conversions from marketing efforts for roofers is with an effective lead nurturing strategy.
Done correctly, this form of customer encouragement gives roof companies an easier way to get more conversions and not just potential customers who end up disappearing before actually making a [...]
Converting Leads to Sales For Roof Companies Takes Pivotal Lead Nurturing!
Collecting high-quality prospective roofing customers is the first goal of any successful digital marketing plan; however, overall success cannot come without the next step: lead nurturing.
With a good sales strategy, roofing businesses can bring in those possible roofing clients who are most interested and then successfully convert them.
To [...]
7 Effective Ways to Improve Roofing Website Conversion Rates!
High conversion rates are the name of the game in digital marketing for roofers.
Getting them requires skilled marketing strategies that attract the right audiences, hold their attention, and convince them to click.
Try these highly effective digital marketing tactics to improve your roofing company's website conversions in a snap!
[...]
Roofing Website Conversions – Speed Really Matters!
Digital marketing advances faster every year as web developers and marketing specialists find newer and better ways to keep the sales coming in.
One thing that has not changed within marketing strategies over the years is the correlation between page load speed and conversion rates.
As basic and simple as [...]
Google Ads For Video – Unique Tips and Tricks for Roofers!
Google Ads is a versatile advertising platform that now spans across different types of online media, even to video.
Adding video ads to your roofing company's paid advertising campaign is a great way to reach a completely different audience as they watch content on YouTube.
Using these tips and tricks [...]
Top 5 Secrets Exposed For Roofing Company Google Ads Success
In an increasingly competitive online market for nearly every business sector, Google Ads formerly called Google Adwords should be a part of every roofing company’s marketing arsenal.
When developing and implementing an effective Google Ads campaign, keep these simple but important tips in mind to stretch the marketing budget for [...]
GMB Attributes – What To Know For Your Roofing Company!
Like many other Google products, Google My Business listings offer a lot of bang for the advertising buck, especially when you keep in mind that this service is free for roofing company owners and GMB marketers to use.
One feature the platform offers is attributes for professional listings to help [...]
GMB – Its Overwhelming Value To Your Local Roofing Company!
If you have a local roof company, it is vital to take advantage of every business marketing strategy that is available to become and stay competitive in the local roofing market.
A great and effective roofing company website developed by professional marketers is one of the main elements needed to [...]
Why Roofing Websites Need Rank-Worthy and Link-Worthy Content!
The goal of SEO expert services is to create and market quality content for a roof company website that gets attention from both search engines and target audiences.
While SEO content marketing for roofers techniques are put in place to keep quality web pages and other resources ranking in the [...]
[Webinar] The New 2021 SEO Formula for your Roofing Company
Are you ready to take 2021 by storm? Do you have a clear plan of attack as it relates to your SEO strategy? Have you put together an updated plan based on all the changes on Google in the past year?
On this live training, we'll be [...]
A New Year – Planning A New Powerful Roofing SEO Campaign!
It’s a new year again, which means it is once again that time for roofing company owners to meet up with their SEO consultant for roofing contractors to discuss a new marketing plan for success in 2021.
SEO campaigns for roofers need adjusting every year so they reflect recent changes [...]
Marketing Automation – How It Benefits Your Roofing Business!
A growing strategy that more marketing experts are using for roofers to get the upper hand on their competition is digital marketing automation.
Much more than simply a means for sending out emails on a schedule, automation involves the creation and execution of an entire roof company marketing strategy in [...]
[Webinar] January 2021 Internet Marketing for Roofers!
Are you ready to take 2021 by storm? Do you have a clear plan of attack as it relates to your internet marketing and lead generation strategy for your roof company? Have you put together an updated plan based on all the changes in the Online Space?
On this live training, [...]
2021 Digital Roof Company Dominance – Dynamic Secrets to Know!
Another year has come and gone and with a new one quickly approaching, it is time to look at all the changes happening in digital marketing for roof companies to plan out the next year’s best digital marketing strategy.
With so many more people relying on the internet for their [...]
SEO Pros Ask – Is The H1 Message On Your Roofer Website Clear and Simple?
Today’s SEO professionals recognize that one of the more important elements of any webpage for generating SEO for roofers and competing in the SERPs is a good page header, preferably an H1 header.
H1 headers are critical for getting roofing company's page content indexed properly so the search algorithm understands [...]
Press Releases – Do They Still Have SEO Value for Roofers?
SEO experts have an entire arsenal of digital marketing techniques and tools that they use to improve pagerank for roofers and get attention for websites that can result in higher traffic and more business for the brand.
Among them is the press release, an underused item that is worth looking [...]
[Webinar] 2021 Internet Marketing for Roofers!
If you are a roofer, have been spending some time recently working out an effective internet marketing plan for 2021?
Oh that's right - you do not have time because you are always out working on customers roofs!
Don't let the competition outpace you with their internet marketing plan for [...]
Google Maps – Why Should My Roofing Company Rank There?
The Google My Business or GMP page is a free marketing asset that every business should be using.
All professional digital marketers know that this page serves not only as a business directory for your roofing company as well as ranks it among your local roofing competition via the Google [...]
The Sales Power of Digital Reviews for Roofers – Tap Into The Force!
A well-known fact to today’s reputation consultants for roofing companies is that digital reviews play a critical role in increasing sales.
Therefore, customer feedback in the form of reviews and testimonials must be viewed as an essential part of every marketing strategy for roofing companies.
By understanding how online reviews [...]
[Webinar] How to Get More Reviews By Building A Review Machine!
Does your roofing company ask happy customers to leave a review?
Probably not - and yet reviews are the #1 way that consumers research any company - they read their reviews!
So how can a busy roofer like you build a review machine?
Thought you'd never ask!
Watch this webinar [...]
How Can You Make Your Online Roofing Business Reputation Better?
A roofing company’s reputation precedes it, frequently affecting who does and does not become a new customer.
Online reputation management is a critical part of maintaining a positive online presence that creates trust and credibility and helps a roofing business grow.
How can your company’s online reputation be built and [...]
[Webinar] How to Double Roofing Sales by Getting Your Digital Marketing Right
Digital Marketing is hard to keep up with - especially in 2020. Consumer behavior has changed in the past 8 months.
What should you be focusing on right now? We'll boil it down to the three things you need to do right now to not only get your marketing right but [...]
Are Your Roofing Company’s Online Reviews Stellar or Atrocious?
When it comes to building a brand’s online presence, reputation management is one of the most critical elements to incorporate into any marketing plan for roofers.
Negative feedback can be exceptionally damaging to a roofing business, working against all other marketing efforts.
Online reputation management that focuses on pleasing customers [...]
The Mighty Power of the E-Letter Subject and Preheader!
Email marketing is an important and effective digital marketing tactic that every roofing company should be using today to increase subscribers and stay connected to those most likely to become customers.
That said, a great newsletter is worthless to roof companies unless it gets read by subscribers.
The best strategy [...]