About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Google Maps – Why Should My Roofing Company Rank There?
The Google My Business or GMP page is a free marketing asset that every business should be using.
All professional digital marketers know that this page serves not only as a business directory for your roofing company as well as ranks it among your local roofing competition via the Google [...]
The Sales Power of Digital Reviews for Roofers – Tap Into The Force!
A well-known fact to today’s reputation consultants for roofing companies is that digital reviews play a critical role in increasing sales.
Therefore, customer feedback in the form of reviews and testimonials must be viewed as an essential part of every marketing strategy for roofing companies.
By understanding how online reviews [...]
[Webinar] How to Get More Reviews By Building A Review Machine!
Does your roofing company ask happy customers to leave a review?
Probably not - and yet reviews are the #1 way that consumers research any company - they read their reviews!
So how can a busy roofer like you build a review machine?
Thought you'd never ask!
Watch this webinar [...]
How Can You Make Your Online Roofing Business Reputation Better?
A roofing company’s reputation precedes it, frequently affecting who does and does not become a new customer.
Online reputation management is a critical part of maintaining a positive online presence that creates trust and credibility and helps a roofing business grow.
How can your company’s online reputation be built and [...]
[Webinar] How to Double Roofing Sales by Getting Your Digital Marketing Right
Digital Marketing is hard to keep up with - especially in 2020. Consumer behavior has changed in the past 8 months.
What should you be focusing on right now? We'll boil it down to the three things you need to do right now to not only get your marketing right but [...]
Are Your Roofing Company’s Online Reviews Stellar or Atrocious?
When it comes to building a brand’s online presence, reputation management is one of the most critical elements to incorporate into any marketing plan for roofers.
Negative feedback can be exceptionally damaging to a roofing business, working against all other marketing efforts.
Online reputation management that focuses on pleasing customers [...]
The Mighty Power of the E-Letter Subject and Preheader!
Email marketing is an important and effective digital marketing tactic that every roofing company should be using today to increase subscribers and stay connected to those most likely to become customers.
That said, a great newsletter is worthless to roof companies unless it gets read by subscribers.
The best strategy [...]
Email Newsletters – Your Roofing Company’s Blueprint For Success!
Email marketing with newsletters is an effective part of brand awareness services that can get your roofing company’s word out and keep audiences interested and looking forward to more.
A regular newsletter offering the right content not only keeps a brand name in front of readers, it also helps them [...]
The Proven 4R Roofing Appointment Machine – Part 2!
A successful digital marketing campaign is something that every roofing company needs in this day and age where everyone is online and competition to outrank is fierce.
The 4R Roofing Appointment Machine is the marketing strategy that every roofer needs to face that competition.
In Part 1 of this series, the [...]
The Proven 4R Roofing Appointment Machine – Part 1!
The biggest challenge that today’s roofers face is coming up with effective digital marketing strategies that keep the leads coming in.
Digital marketing for roof companies is constantly evolving, which makes it particularly demanding in what has become an exceptionally competitive digital business world.
Effective Marketing Needs A Solid Foundation
[...]
Roofing Case Studies – It’s Online Website Reality!
One highly effective component in SEO content marketing for roofing today is proof, being able to show customers why they should buy or sign on to your company for roofing work.
Testimonials and customer feedback go a long way to help roofing companies build a good reputation; however, what about [...]
Domain Authority – What Every Roofing Website Is Seeking!
According to the SEO consultants for roofers who introduced the concept, domain authority is a vital tool that can be used to estimate roofing website performance in the SERPs and build roofing SEO campaigns to improve it.
Developed by the team at Moz, one of the leading authorities in online [...]
Top Tips to Re-Engage Unresponsive Roofing Customers!
Lead generation is usually a very costly and time-consuming part of any roof company marketing plan because it is a continuous process that never ends.
Lead nurturing via email marketing is a very successful technique, but it’s not without its issues when recipients pass over incoming emails or enclosed offers [...]
What Is An Effective Email Campaign for Roofers – Email or Drip?
Email marketing is one effective means of lead generation that every roofing business should be using.
In planning a useful email campaign that actually works, lead generation marketing typically uses either what is called a drip or a nurture campaign.
Both involve sending multiple emails to a roofer's mailing list; [...]
Automated Email Lead Nurturing Strategies That Work For Roof Companies!
Email lead generation nurturing campaigns for roofers are a highly popular lead generating strategy used by today’s marketing services because they work, especially when automated.
This method of focusing on what each individual user wants and needs and targeting them with more specific emails nurtures higher quality leads for room [...]
An Effective Roofing Company Email Campaign – Nurture or Drip?
Email marketing is one effective means of lead generation for roofers that every roof company should be using.
In planning a useful email campaign that actually works for roof companies, lead generation marketing for roofers typically uses either a drip or nurture campaign.
Both involve sending multiple roof company emails [...]
Why Google Respects User-Friendly Roof Company Website Architecture!
A critical web development detail that SEO expert services for roofers must consider when planning effective roofing websites is architecture including what type of site structure the Google algorithm prefers.
Site structure as part of overall SEO services for roofing companies has been a topic of discussion for decades, with [...]
Does Your Roofing Website Attract and Convert Leads?
The main purpose of your roof company's website is do more than just introduce you to customers and state your message – a roofing company website should also generate leads and then convert them.
A great looking site for roofers means nothing if it doesn’t turn visitors into actual sales.
[...]
Your Roofing Website Looks Great – Does It Include Reviews?
As a roofing company owner, you already know the necessity of having an attractive, user-friendly website that can attract potential new customers and bring in roofing business for you.
Does your website include customer reviews and testimonials that aid your reputation management?
Reviews are something that a lot of roof [...]
The Ultimate Guide to Google My Business for Roofers
Howdy and welcome to the Ultimate Google My Business Checklist for Roofers! This actually started out as a training document for our employees to go by when setting up and optimizing GMB (Google My Business) accounts for our clients, but we decided to share it with the world since it’s our [...]
How to Set Up and Optimize Your Google My Business Account for Roofing Companies
Want to learn how to set up Google My [...]
3 Reasons Why You Should Focus On Getting Google Reviews For Your Roofing Business
Google Reviews are an important factor in roofer business success and popularity, but not enough roofing businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a roofing company, they are often neglected by the businesses themselves.
So why do you need [...]
How to Generate An Endless Supply of New Content Ideas for Roofers
In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers.
You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your [...]
Maximize Lead Generation Success For Your Roofing Company
Lead generation is the key component to a business. If [...]