If you own a roofing business, there are three things you need to compete effectively online: a roof company website, social media accounts, and a Google My Business page.
Though the former two are pretty obvious, a lot of roofers are missing out on GMB marketing and the value of a well-optimized GMB page.
This 2-part series discusses first the benefits that a correctly set up GMB page can provide your roofing company and then how a roofing-oriented GMB marketing agency can help you set up and manage yours.
What Is The Value Of Google My Business for Roofers?
Although it is an additional resource to your existing website, a Google My Business page is also a powerful all-inclusive marketing tool that helps get your local roof company noticed in the following important ways:
1. Secondary Free Roofing Website
On top of everything else that GMB marketing can bring to roofing companies, it provides a free website that can act as a secondary site to your regular roofing one.
Properly set up with your roof company’s brand info and links to the main site, a roofer's GMB page gives you more exposure with a mobile-friendly and desktop site that is fully integrated into Google’s local business algorithm, all with built-in website design features.
2. Local SEO Ranking Help for Roofers
The built-in SEO features are an invaluable asset to using the platform that has GMB marketing agencies for roofers highly recommending it.
GMB focuses on local exposure and performance, so it is easier to be noticed by the potential roofing company customers you want to attract with your GMB page.
3. Effective Reviews and Testimonials for Roofers
The Google My Business platform makes it very easy for roofing customers to leave reviews and testimonials that others can read.
Most new roofing customers read 10 or more reviews before deciding whether to become a customer themselves.
These self-generating reviews about roofers can then be easily shared by you to others via their links, directing others on your social media and main website to what great things other people are saying about your roof company.
4. Easy Booking and Communication with Roofing Customers
Another useful GMB marketing feature that is built into the platform is messaging, appointment booking, and other scheduling tools just for roofers.
These communication tools make the daily running of any local roof company easier and more efficient while helping you give the best in customer support, all of which helps to grow your roofing business, be more searchable on Google, and rank better for showing up on local search maps.
5. One-Stop-Shop Management for Multiple Roof Company Location Listings
GMB marketing agencies for roofers also love the GMB platform because it makes managing multiple locations of the same roof company simple to do from a single, basic website hub.
Adjusting hours, scheduling appointments for roof repair estimates, adding coupons, and changing content for different locations can be easily done with one login while being able to maintain a roofer's brand identity and the connection between all the different roofing company's locations.
Does Google My Business Sound Good?
With these and many other advantages to using Google My Business for roofers, hopefully it is clear that creating a free GMB page for your local roof company is a beneficial thing to do.
So, how do you do it?
Part 2 of this series will talk about how GMB marketing agencies for roofers turn these free listings into powerful lead generators and sales makers.
Designed for effective GMB roof company marketing, the My Business site by Google has only one goal - to help your roofing company do better in your local community!
Want GMB Marketing for Roofers in College Station Texas?
Marketing Heroes Can Help Roofers With A Google My Business Page!
Call (979) 314-7067 to Learn More!
