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8 05, 2024

How to Protect Your Profits With Eric Fortenberry!

By |2026-07-25T20:12:30-05:00May 8th, 2024|Categories: SEO|Tags: , |

To make profits and grow their businesses, roofers must generate income higher than their business operating expenses.

That formula remains the same, regardless of how much a contractor spends on marketing to attract new customers and get new jobs.

Unless they can knowingly operate at a profit and keep operating [...]

30 04, 2024

6 Hiring Myths That Hold Contractors Back From Success With Paul Sanneman!

By |2026-07-25T20:12:03-05:00April 30th, 2024|Categories: Roofing SEO, Roofing SEO Consultants, SEO|Tags: |

The most costly and important investment that roofing contractors make in their businesses is not their marketing or equipment, but their employees.

The right employees can guarantee business growth, while the wrong ones can keep roofers from ever achieving the success they dream of for their companies.

Unfortunately, many roofers [...]

8 04, 2024

Reputation – Why Trust is the First Step to Marketing Success!

By |2026-07-25T20:13:39-05:00April 8th, 2024|Categories: Reputation|Tags: , |

At the base of every roofer’s digital marketing plan is the need to establish that business as a trustworthy, respected roof company.

Reputation and the trust that it builds are everything in a competitive market.

No matter how much money a roofer spends on their marketing to improve SEO, without [...]

1 04, 2024

Roofing Customer Experience – How to Become THE Choice vs A Choice!

By |2026-07-25T20:17:06-05:00April 1st, 2024|Categories: SEO|Tags: |

The key to getting more business as a roofing contractor is addressing not only SEO marketing but also how to become the best roofing company to serve customers.

While every new lead and customer is valuable, roofers must strive to be the business that people choose over and over again, [...]

1 04, 2024

All In With Mike Michalowicz!

By |2026-07-25T20:14:04-05:00April 1st, 2024|Categories: SEO|Tags: |

Success in the competitive roofing industry requires much more than just marketing and brand awareness.

As mentioned in previous Roofer Growth Hack episodes, roofers must build their brands and reputations with positive customer experiences that generate satisfaction.

How do roofers do that? With a great team that is “all in” for [...]

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