chris

About Chris Hunter

Chris Hunter is a proud member of the Fightin’ Texas Aggie Class of 1998, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork. During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence. In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System. Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies. In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
25 09, 2025

Keeping Up With the State of Marketing for Roofers in September!

By |2025-09-25T04:33:00-05:00September 25th, 2025|Categories: SEO|Tags: |

In today's dynamic business environment, roofing companies need more than just expertise in their craft. A well-defined marketing plan, bolstered by advanced SEO techniques, is crucial for attracting new clients and achieving sustainable growth. As artificial intelligence becomes increasingly integrated into search technologies, it is essential to refine your marketing [...]

23 09, 2025

What Is the Difference Between Discipline and Systems in Roofing?

By |2026-07-09T13:09:45-05:00September 23rd, 2025|Categories: Lead Generation|Tags: |

Running a roofing company demands more than just technical expertise; it requires a strategic approach to managing your operations, team, and customer relationships. As a roofing company owner, you are not only a skilled tradesperson but also a business leader who needs to optimize every facet of your organization. Understanding [...]

18 09, 2025

How Roofing Companies Should and Should Not Use AI for Business!

By |2026-07-09T13:06:35-05:00September 18th, 2025|Categories: Lead Generation|Tags: |

In today’s rapidly evolving digital landscape, roofing companies are constantly seeking innovative ways to enhance their operations, boost marketing efforts, and improve overall SEO performance. Artificial Intelligence or AI has emerged as a powerful tool, but it is crucial to understand both its potential and limitations. This guide helps roofing [...]

16 09, 2025

Grow Your Roofing Business with Systems and Discipline!

By |2026-07-09T13:08:40-05:00September 16th, 2025|Categories: Lead Generation|Tags: |

Are you a roofing company owner looking to scale your business and achieve sustainable growth? It is time to shift your focus from just doing the work to mastering the disciplines and systems that drive success. Many roofing businesses start strong but plateau due to a lack of structured processes [...]

12 09, 2025

How Does AI Help You Find More Local Customers?

By |2026-07-09T13:09:37-05:00September 12th, 2025|Categories: Lead Generation|Tags: |

Artificial Intelligence or AI has moved beyond a futuristic concept to become a practical and essential marketing tool, offering significant enhancements to your ability to attract local customers in today’s competitive landscape. For roofing company owners seeking to amplify their reach and connect with more clients in their service areas, [...]

10 09, 2025

Is Your SEO Strategy Keeping Up With Google?

By |2026-07-09T13:09:25-05:00September 10th, 2025|Categories: Lead Generation|Tags: |

In today's fiercely competitive digital arena, roofing contractors need a dynamic and resilient SEO and marketing strategy to not just survive but thrive. Google, the gatekeeper of online visibility, changes its search algorithm at an astonishing rate, impacting your website's ranking, lead generation, and overall business growth. Let's explore why [...]

8 09, 2025

Know the 5 Pages Google NEEDS to See on Your Roofing Website?

By |2026-07-09T13:06:25-05:00September 8th, 2025|Categories: Lead Generation|Tags: |

Your roofing website is more than just an online brochure; it is a critical tool for SEO and marketing, acting as a 24/7 salesperson for your business. To maximize its effectiveness, it needs to be structured in a way that not only appeals to potential customers but also satisfies Google's [...]

8 09, 2025

Roofers – Are You Practicing this Non-Negotiable Marketing Habit?

By |2026-07-09T13:09:39-05:00September 8th, 2025|Categories: Lead Generation|Tags: |

In the current digital age, a strong online presence is non-negotiable for roofers looking to thrive. Effective marketing strategies are essential, and one habit stands out as absolutely critical: prioritizing an SEO mobile-first design. Is your roofing business truly embracing this marketing fundamental, or are you missing out on a significant [...]

29 08, 2025

Build A High-Converting Website and Increase Lead Conversions!

By |2026-07-09T13:08:23-05:00August 29th, 2025|Categories: Lead Generation|Tags: |

In today's digital landscape, your website is often the first interaction potential customers have with your business. Is it a lead-generating machine, or just another pretty face on the internet? Building a high-converting SEO website is crucial for optimizing your marketing efforts and converting online visitors into paying clients. This [...]

28 08, 2025

This Small Change Can Increase Your Roofing Sales Overnight!

By |2026-07-09T13:06:34-05:00August 28th, 2025|Categories: Lead Generation|Tags: , |

In the highly competitive roofing industry, effective marketing strategies and consistent lead generation are paramount for achieving sustainable success. While many contractors focus on elaborate advertising campaigns and complex digital tactics, a surprisingly simple yet profoundly impactful change can significantly boost your sales almost overnight: optimizing your inbound call system. [...]

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