chris

About Chris Hunter

Chris Hunter is a proud member of the Fightin’ Texas Aggie Class of 1998, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork. During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence. In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System. Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies. In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
10 09, 2025

Is Your SEO Strategy Keeping Up With Google?

By |2026-06-23T16:26:22-05:00September 10th, 2025|Categories: Lead Generation|Tags: |

In today's fiercely competitive digital arena, roofing contractors need a dynamic and resilient SEO and marketing strategy to not just survive but thrive. Google, the gatekeeper of online visibility, changes its search algorithm at an astonishing rate, impacting your website's ranking, lead generation, and overall business growth. Let's explore why [...]

8 09, 2025

Know the 5 Pages Google NEEDS to See on Your Roofing Website?

By |2026-06-23T16:23:22-05:00September 8th, 2025|Categories: Lead Generation|Tags: |

Your roofing website is more than just an online brochure; it is a critical tool for SEO and marketing, acting as a 24/7 salesperson for your business. To maximize its effectiveness, it needs to be structured in a way that not only appeals to potential customers but also satisfies Google's [...]

8 09, 2025

Roofers – Are You Practicing this Non-Negotiable Marketing Habit?

By |2026-06-23T16:26:36-05:00September 8th, 2025|Categories: Lead Generation|Tags: |

In the current digital age, a strong online presence is non-negotiable for roofers looking to thrive. Effective marketing strategies are essential, and one habit stands out as absolutely critical: prioritizing an SEO mobile-first design. Is your roofing business truly embracing this marketing fundamental, or are you missing out on a significant [...]

29 08, 2025

Build A High-Converting Website and Increase Lead Conversions!

By |2026-06-23T16:25:18-05:00August 29th, 2025|Categories: Lead Generation|Tags: |

In today's digital landscape, your website is often the first interaction potential customers have with your business. Is it a lead-generating machine, or just another pretty face on the internet? Building a high-converting SEO website is crucial for optimizing your marketing efforts and converting online visitors into paying clients. This [...]

28 08, 2025

This Small Change Can Increase Your Roofing Sales Overnight!

By |2026-06-23T16:23:31-05:00August 28th, 2025|Categories: Lead Generation|Tags: , |

In the highly competitive roofing industry, effective marketing strategies and consistent lead generation are paramount for achieving sustainable success. While many contractors focus on elaborate advertising campaigns and complex digital tactics, a surprisingly simple yet profoundly impactful change can significantly boost your sales almost overnight: optimizing your inbound call system. [...]

27 08, 2025

Does Your Company Have A Follow-Up System to Capture More Leads?

By |2026-06-18T10:51:51-05:00August 27th, 2025|Categories: Lead Generation|Tags: , |

In the competitive roofing industry, effective lead generation and marketing strategies are crucial for business growth; however, many roofing companies miss a significant opportunity by not having a resilient follow-up system in place. A staggering number of companies fail to consistently engage with potential customers after the initial contact, resulting [...]

27 08, 2025

Does Your Company Have A Follow-Up System to Capture More Leads?

By |2026-06-23T16:23:48-05:00August 27th, 2025|Categories: Lead Generation|Tags: , |

In the competitive roofing industry, effective lead generation and marketing strategies are crucial for business growth; however, many roofing companies miss a significant opportunity by not having a resilient follow-up system in place. A staggering number of companies fail to consistently engage with potential customers after the initial contact, resulting [...]

20 08, 2025

Keeping Up With Changes Via the August State of Marketing!

By |2026-06-23T16:25:28-05:00August 20th, 2025|Categories: Lead Generation|Tags: , |

The roofing industry is constantly evolving and staying up-to-date with the latest trends is crucial for success. In this August State of Marketing episode, we are exploring essential strategies to help roofing contractors like you thrive. From mastering SEO and optimizing your online presence to gathering stellar roofer reviews and [...]

18 08, 2025

Why is Strong Brand Building So Essential for Roofers?

By |2026-06-23T16:25:50-05:00August 18th, 2025|Categories: Lead Generation|Tags: |

In today's competitive market, establishing a strong brand is no longer optional, it is essential for roofers looking to expand. With the rise of voice assistants and the evolving digital landscape, brand recognition can be a crucial factor in determining whether potential customers choose one brand over another. This article [...]

15 08, 2025

Keeping Up with Branding and Marketing for Roofers In The Age Of AI!

By |2026-06-23T16:23:15-05:00August 15th, 2025|Categories: Lead Generation|Tags: |

In the age of AI, roofers must adapt their branding and marketing strategies to remain competitive. This article explores how to leverage AI tools and techniques to enhance your brand, understand your target audience, and create effective digital marketing campaigns. By embracing these strategies, roofers can build a strong brand [...]

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