Reputation

27 09, 2024

Roofers Are Not Firefighters!

By |2026-09-20T20:48:23-05:00September 27th, 2024|Categories: Reputation, SEO|Tags: , , |

Although roofers may start their businesses as hands-on employees, growing a roofing company requires owners to progress from physical to managerial positions.

Unfortunately, for many less experienced roofing company owners lacking practical leadership skills, this often puts them into "firefighter" mode where they take on too much, focusing mainly on [...]

8 05, 2024

How to Protect Your Profits With Eric Fortenberry!

By |2026-09-20T20:47:49-05:00May 8th, 2024|Categories: Reputation, SEO|Tags: , |

To make profits and grow their businesses, roofers must generate income higher than their business operating expenses.

That formula remains the same, regardless of how much a contractor spends on marketing to attract new customers and get new jobs.

Unless they can knowingly operate at a profit and keep operating [...]

8 04, 2024

Reputation – Why Trust is the First Step to Marketing Success!

By |2026-09-20T20:49:08-05:00April 8th, 2024|Categories: Reputation, SEO|Tags: , |

At the base of every roofer’s digital marketing plan is the need to establish that business as a trustworthy, respected roof company.

Reputation and the trust that it builds are everything in a competitive market.

No matter how much money a roofer spends on their marketing to improve SEO, without [...]

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