Roofer Growth Hacks – Season 1 Episode 11 – Recruiting: Who They Are is More Important Than What They Know with Paul Sanneman
This is how you should be recruiting talent for your [...]
This is how you should be recruiting talent for your [...]
A website that converts at a high percentage is something that every roof company needs to build and grow their business.
Sadly, research shows that most roofer websites convert at less than 1% or only 1 new customer for every 100 that visit the website.
Knowing this, how can roofers [...]
Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it.
Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work.
The secret that email marketers [...]
Growing a roofing company beyond its status quo may seem like an unattainable dream for many contractors, but with the right management style, it can become a reality in just a few years.
Naturally, good money management plus effective marketing strategies both play significant roles in business growth over the [...]
The two primary purposes of roofing SEO are to help contractors get seen by more local customers and to outrank their local competition.
To outrank the competition, roofers must use digital marketing techniques that get the right responses from the Google search algorithm.
This month’s marketing for roofers workshop will [...]
An important free SEO marketing tool that every roofer has available to them is their Google My Business directory page.
An essential and powerful part of that business directory page is the Google Reviews section.
So why do so many roofers not have enough customer reviews?
Google Reviews that drive [...]
Getting customers to a roofing company’s website is half the battle fought using roofers digital marketing to increase incoming leads.
Once they are there, then what?
Assuming a roofer is already using other important digital marketing tactics to retain the attention of that lead, the next step is to get [...]
Time is money and this is something that every busy roofing contractor knows.
Lead nurturing is money, too, as this is what lands the roofing jobs by converting interested leads.
Lead follow-up time is the critical point where lead nurturing strategies and time combine.
While roofing company owners might understand [...]
Goal setting is essential for planning digital marketing and business growth overall.
Every roofing business owner investing in a digital marketing plan already knows this, especially those who have been paying attention to recent RoofingSites.com video workshops.
Yet what many don’t fully realize is the different types of goals that [...]
For any roofing company owner looking to grow their business, accessing and using the right tools is essential.
While digital marketing helps generate new leads for roofers and an effective digital marketing strategy is an integral component for creating that business growth, it is only one element of actual business [...]