The main purpose of claiming and completing a Google My Business page is for local roofing companies to rank on Google Maps.

This is where local searchers who need help with their roofing can find roofers most easily.

Yet there is more to effective Google My Business marketing for roof companies than simply filling out the page, as that alone will not result in ranking on the Map.

These tips practiced by Google My Business marketing agencies for roofers can help non-ranking roofing companies increase their chance of ranking on Google Maps.

1. Include Standard NAP and Schema

An essential part of establishing a roofer's online presence that users and Google’s search algorithms will recognize is using a standardized name, address, and phone number format on Google My Business pages and all other website pages.

Including recognized local business schema is one more way to facilitate recognition by the algorithm and aid the proper interpretation of a roof company’s pages and purpose.

Roofing company owners should follow up with third-party sites and citations to ensure this information is correctly listed on those pages, too.

2. Optimize for Organic Search

While GMB marketing for roof companies deals mainly with a roof company’s GMB page, their regular website comes into play with all of this as well.

To ensure the best results, both GMB pages and roofing company websites must be optimized to perform well in the SERPs using the known effective techniques that generate better page rank.

3. Actively Post Linked Content

GMB marketing agencies for roofing companies stress the need to keep posting useful and optimized content, not only to a roofer’s website and social media pages but also to their GMB page.

Continuous, regular content posting including lots of linked images lets the algorithm know that the page is active and the roof company is relevant for local searches.

4. Embed the Map on Website Contact Pages

One of the simplest ways to gain better search relevance with Google and increase the chance of appearing on the map through a Google My Business page for roofers is to embed the map onto a roof company’s website contact page.

Doing so helps Google to be consistent when recommending webpages and GMB pages through organic search.

5. Seek and Manage Customer Reviews

Reviews and testimonials are important factors that generate an online reputation and help the search algorithm gauge a roofing company’s authority and prominence.

To benefit from good service to others, Google My Business marketing for roof companies weighs heavily on encouraging customers to leave reviews on the GMB page and for roofers to manage their positive reputations effectively.

6. Build Backlinks Locally

Backlinks are not just for websites these days - they are important for GMB pages as well.

Inbound links from other local roofing businesses and directories further help to validate a local roofer’s relevance and reputation, improving their positioning in organic search and ability to show up on the Google Map.

7. Engage The Community

Lastly, GMB marketing agencies for roof companies encourage business owners to engage with their community both online and offline whenever possible.

Joining the local Chamber of Commerce, adding listings to local business directories, sponsoring community events, publishing community-oriented content, partnering with other businesses, and being featured in local papers are just some of the ways that roofing company owners can achieve this.

Improve Ranking on Google Maps With Good GMB Practices

Google My Business pages for roofing companies are a valuable, free resource that can literally get a local roof company on the (Google) map shown to local customers when they search.

Ranking on Google Maps takes some GMB marketing effort, but can still be done fairly easily.

When roofing companies don’t rank, these tips and tricks used by Google My Business marketing agencies can help roofers be seen better by the algorithm and the community at large!